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Marcos Hugo Lira

Advisor at 360 Dividends — Granite Bay, CA

Updated today

Credentials

CFP®, Series 63, Series 65

Experience

15 years

Location

Granite Bay, CA

360 Dividends

Independent

Total advisors

1

Clients per advisor

0 Low

Avg AUM per client

—

HNW client ratio

—

About

Marcos Lira is a financial advisor with 15 years of industry experience and holds the CFP® designation along with Series 63 and Series 65 licenses. He is the principal of 360 Dividends, an independent investment advisory firm, and has prior experience at PlexTrac, TrustedSite Security, and WhiteHat Security. Outside of his advisory role, he owns and operates an independent insurance agency and a tax and accounting service. 360 Dividends serves individuals, high-net-worth clients, charitable organizations, and small businesses with portfolio management, financial planning, real estate investment analysis, and insurance reviews. The firm combines passive and active investment approaches and integrates tax preparation and planning through its affiliated accounting business.

Client services

Based on 360 Dividends

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Based on 360 Dividends

General retirement planning Retirement withdrawal strategies Roth conversion strategy Tax strategies for small businesses Real estate investing

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Fee options

Fixed

One-Time Financial Plan fee ranging from $2,500 to $10,000; onboarding fee for Comprehensive Financial Planning $1,500 to $5,000

Percentage

$0 - $1,000,000: 1.00% $1,000,001 - $5,000,000: 0.75% $5,000,001 - $10,000,000: 0.50% $10,000,001+: Negotiable

Commissions

Insurance commissions from annuity, life, health, and long-term care products sales (up to 5% time involvement) but no asset or transaction commissions for securities

Project-based

Financial Planning Hourly Fee at $300 per hour

Subscriptions

Comprehensive Financial Planning ongoing monthly fee of $200 to $3,000

Other

Minimum fee: Minimum annual fee of $3,600 per year Fee-only: Comprehensive Financial Planning: onboarding fee of $1,500 to $5,000 plus ongoing monthly fee of $200 to $3,000; One-Time Financial Plan: $2,500 to $10,000; Financial Planning Hourly Fee: $300/hour; Educational Seminars: $0 to $2,000 per seminar or $0 to $200 per participant

Location

Granite Bay, CA

Granite Bay CA

Advisors at this office

1

Most active in

California

Work history

15 years of industry experience

PlexTrac

2023 - Present • 3 years

Granite Bay, CA

TrustedSite Security

2021 - 2023 • 2 years

San Jose, CA

WhiteHat Security

2016 - 2021 • 5 years

San Jose, CA

360 Dividends

2014 - Present • 12 years

San Jose, CA

Harrisdirect LLC

2011 - 2013 • 2 years

Arlington, VA

Citigroup Global Markets

2010 - 2011 • 1 year

Mass Mutual Investors Services

2009 - 2010 • 1 year

San Jose, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Greg B

Series 65

Rescue, CA

Hill Country Kingdom Advisors

Gregory Bronson is a financial advisor at Hill Country Kingdom Advisors with four years of industry experience. He holds a Series 65 designation and has held roles at Tek-Wise Financial, Hill Country Financial Services LLC, and several insurance and advisory firms. Bronson is also involved with the Catholic Order of Foresters and owns Hill Country Financial Services, an insurance agency offering health and property/casualty lines. Hill Country Kingdom Advisors operates under Tek-Wise Financial Planners LLC and provides discretionary portfolio management, financial planning, and investment consultation to individuals, high-net-worth clients, and charitable organizations. The firm uses fundamental analysis and modern portfolio theory to guide asset allocation and selection, manages accounts on a discretionary basis, and incorporates active trading strategies including margin and options.

Cash flow / budgeting Divorce financial planning General retirement planning Retirement withdrawal strategies Self-Employed Founder/Business Owner

Charles T

CFA®, Series 66, Series 7

Fair Oaks, CA

Bellwether Capital Management LLC

I help tech professionals turn equity compensation into lasting wealth. Before co-founding Bellwether’s growth practice, I managed client assets at Morgan Stanley Private Wealth Management and traded California municipal bonds at Franklin Templeton. I then spent several years in AI Product Management leadership at Workday and Intuit, so I know RSUs, options and concentrated stock from the inside, not just on paper. Prior to this role I was head of AI PM at Intuit Quickbooks CRM. Today I’m a Managing Director and Partner at Bellwether Capital Management, a fee-only fiduciary firm. I work with a small number of families on investment management, tax-aware diversification, and planning for big moves like a home purchase, a career change, or stepping away from corporate work. CFA charterholder. UCLA Anderson MBA. Based on the Peninsula.

Active portfolio management Concentrated stock management Wealth management Equity compensation tax strategy RSUs / ISOs / NSOs Technology Professional Retired Self-Employed Not Employed Mid-Career Professionals Established Professionals HENRY (High Earners, Not Rich Yet) Approaching retirement Retired

Eli Y

CFP®

Rocklin, CA

Fiduciary Financial Advisors

I am an independent 'Fee-Only' financial planner and advisor. I am a fiduciary focused on giving objective, holistic, and comprehensive financial advice. I also work with individuals helping to navigate whatever stage of life you are in, from building wealth all the way to preserving what you’ve already worked hard to build. My background is in finance and financial planning. After receiving my Bachelor of Science degree from Sacramento State's Financial Planning program, I continued to advance my financial planning and advisory experience and knowledge by obtaining various credentials, including the CERTIFIED FINANCIAL PLANNER® marks, also known as the CFP® marks. This noteworthy designation is generally considered to be the 'Gold Standard' in financial planning. With my prior firm, I was responsible for creating many of the most complex financial plans. Additionally, I was on the firm's Investment Committee, playing a role in the direction of the various portfolio allocations and recommendations that were used for clients. I also provide outsourced financial planning services for other advisors through Foundation Financial Planning. In doing this work, I continue to improve and hone my planning skills by gaining valuable insight into how financial plans are done with a firm that specializes in doing plans for all sorts of advisors. I currently reside in Rocklin CA, with my wife and young growing family. In my free time, I enjoy spending time with my family, exploring the outdoors, BBQing, and tinkering with things around the house.

Roth conversion strategy General retirement planning Social Security optimization Factor investing / smart beta General tax planning Government Employee Sales Professional Self-Employed Retired Approaching retirement Mid-Career Professionals Christian Faith Based
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Elizabeth D

Series 66, Series 7

Roseville, CA

Ameritas Advisory Services, LLC

Elizabeth “Liz” Daffner founded Diligence Wealth Management with a simple idea: financial planning should be about more than accumulating money. It should help you build a life you actually want to live. Working in financial services since 2010, Liz has built an intentionally small, personal practice serving clients in Roseville, California, the greater Sacramento area, and beyond. Her clients work directly with her, not a revolving team of advisors, because she believes some of life’s biggest financial decisions deserve a relationship with someone who actually knows your story. Liz specializes in retirement planning and wealth management, including investment management, retirement income strategies, Social Security planning, Roth conversions, and tax-aware financial planning. She also helps people navigate the moments when life suddenly changes the financial plan: retirement, divorce, the loss of a spouse, or receiving an inheritance. Her philosophy is practical: money is a tool, not the finish line. A good financial plan should give you the confidence to make smart decisions while still enjoying the life you worked so hard to build. That philosophy carries into Liz’s own life. When she isn’t working with clients, you’re more likely to find her on the back of a horse, riding a motorcycle, traveling, or chasing the next adventure. She believes a successful financial life isn’t just measured by what you leave behind. It’s also measured by what you get to experience along the way.

Retirement income strategy Wealth management Long-term care insurance Retirement plans for business owners (SEP, solo 401k) Annuities Founder/Business Owner Sales Professional Retired Self-Employed Approaching retirement
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Ryan D

Series 63, Series 65

Loomis, CA

JC Financial Services

Ryan Demartini is the sole advisor at JC Financial Services, an independent firm based in Loomis, CA. He holds Series 63 and Series 65 licenses and has 10 years of industry experience. In addition to his advisory role, Demartini provides bookkeeping and tax preparation services through his separate business, JC Bookkeeping. JC Financial Services serves individual investors and small businesses with financial planning, investment management, and retirement plan services. The firm focuses on passive portfolio construction using index mutual funds and ETFs, incorporates third-party managers when appropriate, and offers ongoing planning with periodic reviews. Its affiliation with an in-house bookkeeping and tax practice supports integrated client services and employer retirement plan education.

College savings (529s, UTMA, etc.) Cash flow / budgeting
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Matthew P

Series 63, Series 65

Cameron Park, CA

MP3 Finance LLC

Matthew Pederson is the sole advisor at MP3 Finance LLC, an independent firm based in Cameron Park, CA. He holds Series 63 and Series 65 licenses and has one year of industry experience. Prior to founding MP3 Finance LLC, he worked at Life Time Fitness and Sutter Health. Outside of financial advising, Pederson operates a personal training business and runs an educational YouTube channel. MP3 Finance LLC offers discretionary and non-discretionary portfolio management, financial planning, coaching, and SEP IRA services for individuals across various life stages. The firm employs a combination of fundamental and technical analysis with a focus on long-term holdings in stocks, bonds, and ETFs, incorporating options strategies and limited use of digital asset ETFs and margin for suitable clients.

Options & derivatives strategies Founder/Business Owner Retired Gen Y/Millennials (Born 1980-1995) Gen Z (Born 1996-2010) Approaching retirement
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