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Mark Alan Smith

Advisor at Principal Financial Services — Atlantic, IA

Updated today

Credentials

CFP®, Series 63

Experience

41 years

Location

Atlantic, IA 50022

Principal Financial Services logo

Principal Financial Services

Enterprise

Total advisors

1,467

Across 577 offices

Clients per advisor

35 Very Low

Avg AUM per client

$324,050 Low

HNW client ratio

5% Low

About

Mark Smith is a CFP® professional with 41 years of industry experience, currently affiliated with Principal Financial Services. His career includes long-term roles at Principal Life Insurance Co., Principal Securities Inc., and ownership of Daryl D. Smith Co., Inc. He serves on the Atlantic Airport Commission and is a director of the Atlantic High School Senior Alumni Scholarship Foundation. Additionally, he is co-owner of an entity that operates a private airplane. Principal Securities provides brokerage and advisory services to a diverse client base, including individuals, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, and access to third-party money manager asset allocation and separately managed account solutions.

Client services

Based on Principal Financial Services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Occupation focus

Based on Principal Financial Services

Retired Founder/Business Owner

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Fee options

Percentage

$0 - $149,999: Up to 1.75% $150,000 - $249,999: Up to 1.75% $250,000 - $500,000: Up to 1.75% $500,001 - $999,999: Up to 1.20% $1,000,000 - >$2,000,000: Up to 1.10% to 0.90% (SEI Mutual Fund Model Program tiered beyond $1,000,000)

Project-based
Subscriptions

Location

See office

Atlantic, IA

603 Poplar St

Atlantic IA 50022

Advisors at this office

1

Most active in

Iowa · Texas

Work history

41 years of industry experience

Heartland Wealth Advisors

2026 - Present • 1 year

Atlantic, IA

Principal Securities INC

2016 - Present • 10 years

Atlantic, IA

PRINCIPAL LIFE INSURANCE CO

2009 - Present • 17 years

Atlantic, IA

Daryl D. Smith Co., Inc.

1984 - 2018 • 34 years

Atlantic, IA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Erin F

CFP®, Series 66

Atlantic, IA

Great Valley Advisor Group, LLC

Erin Freund is a financial advisor with Great Valley Advisor Group, LLC, holding CFP® and Series 66 credentials and bringing 20 years of industry experience. She has worked at LPL Financial since 2024 and previously held roles with Principal Life Insurance Company and Principal Securities Inc. Erin also maintains involvement in non-variable insurance activities. Great Valley Advisor Group is an SEC-registered, multi-team investment adviser serving individuals, retirement plans, trusts, and other entities. The firm provides discretionary and non-discretionary investment management, financial planning, and retirement-plan consulting, utilizing a combination of in-house strategies and third-party managers across various platforms.

Retirement income strategy Business exit / sale strategy Tax strategies for small businesses Founder/Business Owner Retired
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Michael A

Series 63, Series 65

Atlantic, IA

Great Valley Advisor Group, LLC

Michael Allen is a financial advisor with Great Valley Advisor Group, LLC, holding Series 63 and Series 65 credentials and 46 years of industry experience. His prior roles include positions at LPL Financial, Cambridge Investment Research Advisors, and VOYA Financial Advisors. He is also involved in insurance sales focused on non-variable products. Great Valley Advisor Group is a multi-team SEC-registered investment adviser serving individuals, retirement plans, trusts, and other entities. The firm combines individualized portfolio construction with ongoing oversight, utilizing both in-house strategies and third-party managers across various platforms.

Retirement income strategy Business exit / sale strategy Tax strategies for small businesses Founder/Business Owner Retired
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Thomas G

Series 66, Series 63

Walnut, IA

Ameriprise

Thomas Gross is a financial advisor with Ameriprise who holds Series 66 and Series 63 licenses and has seven years of industry experience. Prior to joining Ameriprise in 2022, he worked at FBL Marketing Services and Farm Bureau. He serves as President on the Board of Directors for the Walnut Education Foundation. Ameriprise Financial Services is a large, diversified advisory firm serving individual and institutional clients, notable for its specialized Premier Retirement Income service that provides written recommendation reports and ongoing retirement-income planning advice focused on dependable income sources and tax-aware withdrawal strategies.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Daulton M

Series 66

Walnut, IA

Ameriprise

Daulton Maassen is a financial advisor with Ameriprise in Walnut, Iowa, holding a Series 66 designation and four years of industry experience. His prior roles include positions at Securities America Advisors, Agriland FS, and Midstates Bank. Ameriprise offers a retirement-income planning service aimed at clients approaching or in retirement who meet specific eligibility criteria, combining research, modeling, and tax-efficiency analysis to provide written Recommendation Reports. The firm serves a broad client base through advisory, brokerage, and insurance solutions typical of a large institutional firm.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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George H

Series 63

Atlantic, IA

LPL Financial

George Howard is a Series 63-licensed financial advisor with 32 years of industry experience, currently with LPL Financial since 2020. He has previously worked with Securities America Advisors and Securities America Inc for six years each and has been co-owner of Cherry Corner Agency, Inc., an insurance agency, since 1970. Outside of his advisory work, he owns a self-service laundromat in Atlantic, Iowa. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services through a large network of investment adviser representatives, employing strategies including model portfolios, third-party asset management, and both discretionary and non-discretionary account management.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive

Ruth S

CFP®, Series 66

Atlantic, IA

Edward Jones

Ruth Sears is a CFP®-certified financial advisor with Edward Jones, where she has worked for seven years. She has experience with the firm dating back to 2015. Outside of her advisory role, she is secretary of an LLC that owns her office building, which she co-owns with her husband. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients. The firm offers a range of advisory programs and investment strategies supported by a large network of financial advisors and branch offices nationwide.

Retirement income strategy Business exit / sale strategy Business ownership considerations General estate planning guidance Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
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