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Mark Cernicky

Advisor at Eagle Strategies (NY Life)

Updated today

Location

Rapid City, SD 57701

Credentials

CFP®, CFA®, Series 63, Series 66

Industry experience

12 years

About

Mark Cernicky is a financial advisor with Eagle Strategies (NY Life) based in Rapid City, SD. He holds the CFP® and CFA® designations and has 12 years of industry experience. Prior to his current role, he spent 14 years with Principal Global Investors. Cernicky serves as a board member of the West River Estate and Financial Planning Council, which provides financial planning seminars to the community. Eagle Strategies LLC serves individuals, retirement plans, trusts, charitable organizations, and corporate clients by offering financial planning, investment advisory, and retirement plan consulting services. The firm emphasizes client-directed solutions and utilizes third-party managers and model portfolios, operating as an indirect subsidiary of New York Life.

Client services

Based on Eagle Strategies (NY Life)

Financial planning Portfolio management Pension consulting Selection of other advisers Newsletters or periodicals Educational seminars or workshops

Expertise

Based on Eagle Strategies (NY Life)

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Annuities

Occupation focus

Based on Eagle Strategies (NY Life)

Retired Founder/Business Owner Executive

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Fee options

Percentage

$0+: Up to 0.80% annually for Eagle Retirement Plan Consulting Program (CP), fees may be tiered based on asset levels $0+: 0.05% to 0.80% annually for ERISA Investment Manager Program (EIMP), fees may be tiered based on asset levels $0+: 0% to 1.25% annually for Co-Advisory Program (fees are negotiable and charged in addition to Co-Adviser fees) $25,000+: 0% to 1.00% annually for New York Life Premier Advisory Variable Annuity (Advisory VA), fee applies only during accumulation phase

Commissions

IARs receive commissions for insurance, annuities (except Advisory VA), and securities products sold as registered representatives or insurance agents, in addition to advisory fees

Project-based

Hourly fee for advice generally ranges from $100 to $400 per hour, engagements typically not exceeding 12 hours

Subscriptions

Ongoing Subscription Agreement for financial planning services with fees agreed for up to five years, paid annually, monthly or quarterly

Other

Account minimum: $25,000 for the New York Life Premier Advisory Variable Annuity; no minimum for other advisory programs though some third-party managers or co-advisers may have minimums which can be waived or negotiated Minimum fee: Financial planning fees generally range from $500 to $45,000 per plan; financial seminar fees generally range from $35 to $200 per attendee; hourly advice fees generally range from $100 to $400 per hour Fee-only: Financial planning fees, fee-based hourly advice, and financial seminar fees as noted under minimum_fee

Location

333 W Boulevard, Suite 303

Rapid City, SD 57701

Most active in

South Dakota · Wyoming

Work history

Old Hall Green Wealth

2025 - Present (1 year)

Eagle Strategies (NY Life)

2025 - Present (1 year)

New York Life Insurance

2025 - Present (1 year)

NYLIFE Securities LLC

2025 - Present (1 year)

Old Hall Green Wealth

2025 - 2025 (1 year)

Principal Securities Inc

2025 - 2025 (1 year)

Principal Life Insurance Company

2025 - 2025 (1 year)

Principal Global Investors

2011 - 2025 (14 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Richard G

CFP®, Series 63, Series 65

Box Elder, SD

TheMoneyMD.com, LLC

Richard Groff is a CFP® professional with 25 years of industry experience. He is the principal at TheMoneyMD.com, LLC, where he has worked since 2017. Prior to this, he was with AdvisorNet Wealth Management and has been involved with Family Legacy Planning, LLC since 2012. Outside of his advisory work, he serves as a trustee and is involved in managing a bookkeeping entity related to a separate online subscription service. TheMoneyMD.com, LLC provides investment and wealth management, financial planning, and third-party manager selection primarily for high-net-worth individuals, trusts, and estates. The firm employs a risk-first investment approach that emphasizes asset allocation, diversification, and managed-volatility portfolios, blending active and passive strategies with ongoing portfolio monitoring and coordination with clients’ other advisors.

Wealth management Charitable giving & philanthropy Income planning Retired Founder/Business Owner
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Brian B

CFP®, Series 66

Rapid City, SD

Iron Mountain Financial Planning

Brian Bickett is a CFP® with 12 years of industry experience currently serving as the principal of Iron Mountain Financial Planning in Rapid City, SD. His prior experience includes roles at Ameriprise Financial Services and Zeiders Enterprises. In addition to financial planning, he owns and operates Iron Mountain Tax Services, providing tax preparation services. Iron Mountain Financial Planning serves individual and business clients with tailored investment management and comprehensive financial planning through various engagement models. The firm employs a Modern Portfolio Theory-based approach emphasizing broad global diversification, primarily using passive ETFs, and offers educational seminars on personal finance topics.

Business ownership considerations Business exit / sale strategy Cash flow / budgeting General estate planning guidance Founder/Business Owner
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Justin M

CFP®, Series 66

Rapid City, SD

Trew Advisors, LLC

Justin Mcneal is a Certified Financial Planner® with 17 years of industry experience. He is the principal advisor at Trew Advisors, LLC in Rapid City, SD, where he has worked since 2018. His prior experience includes roles at Hornor Townsend & Kent, Inc. and operating Trew Business Solutions, LLC. Mcneal is also involved in insurance sales and service through Trew Financial and Benefits Group. Trew Advisors LLC provides fee-based financial planning and investment advisory services to individuals and a variety of institutional clients, including corporations and pension plans. The firm offers discretionary portfolio management, hourly financial planning, and retirement plan advisory services, utilizing third-party platforms and model portfolios to deliver tailored investment solutions.

College savings (529s, UTMA, etc.)
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Joseph P

Series 65

Rapid City, SD

Rock Creek Advisors LLC

Joseph Porter is a financial advisor with Rock Creek Advisors LLC in Rapid City, SD, holding a Series 65 designation and 17 years of industry experience. He previously worked at Orion Advisor Services, LLC and concurrently serves as Director of Investment Administration at First Trust Company LLC. Rock Creek Advisors provides discretionary investment management primarily to a state-chartered corporate fiduciary, First Trust Company, LLC, managing trust and agency accounts as well as separately managed accounts for individual clients. The firm employs mixed-asset model portfolios emphasizing capital appreciation, current income, and capital preservation, and maintains a trust-centric operating model through its affiliation with the state-chartered trust company.

Wealth management Retirement income strategy Retired
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Myrna M

CFP®, Series 65

Rapid City, SD

Myrna Mitchell, MBA, CFP

Myrna Mitchell is the sole advisor at Consultative Services, Inc., operating under her own name with over 22 years of industry experience. She holds an MBA and the CFP® designation and has managed her independent advisory practice since 1994. Consultative Services, Inc. provides fee-only financial planning and portfolio management to individuals and high-net-worth clients, focusing on life planning areas such as retirement, estate planning, and college funding. The firm manages client assets on a non-discretionary basis using a buy-and-hold strategy centered on no-load mutual funds, ETFs, and fixed income instruments, operating under hourly or flat fee engagements rather than percentage-of-AUM billing.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance
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Joel B

Series 63, Series 65

Rapid City, SD

Rock Creek Advisors LLC

Joel Black is a financial advisor at Rock Creek Advisors LLC with 8 years of industry experience. He holds Series 63 and Series 65 designations and has worked at Rock Creek Advisors since 2017. Additionally, he serves as Executive Vice President, CFO, and COO of First Trust Company, LLC, a state-chartered corporate fiduciary where he administers trusts and manages regulatory relations. Rock Creek Advisors provides discretionary investment management primarily to trust and agency accounts administered by First Trust Company, LLC, and also offers separately managed accounts to individual clients. The firm focuses on mixed-asset model portfolios emphasizing capital appreciation, income, and capital preservation, utilizing a range of investment strategies within a trust-centric operating structure.

Wealth management Retirement income strategy Retired
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