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Mark Cernicky

Advisor at Eagle Strategies (NY Life) — Rapid City, SD

Updated today

Credentials

CFP®, CFA®, Series 63, Series 66

Experience

13 years

Location

Rapid City, SD 57701

Eagle Strategies (NY Life) logo

Eagle Strategies (NY Life)

Enterprise

Total advisors

2,492

Across 960 offices

Clients per advisor

53 Low

Avg AUM per client

$235,446 Low

HNW client ratio

20% Typical

About

Mark Cernicky is a CFP® and CFA® with 13 years of industry experience, currently serving at Eagle Strategies (NY Life). He has held roles at Principal Global Investors and other affiliated firms. Cernicky is a board member of the West River Estate and Financial Planning Council, which organizes financial planning seminars attended by professionals from various fields. Eagle Strategies provides financial planning, investment management, and retirement-plan advisory services to a diverse range of individual and institutional clients. The firm offers multiple program types tailored to client objectives and specializes in non-discretionary asset management within an integrated New York Life affiliate structure.

Client services

Based on Eagle Strategies (NY Life)

Financial planning Portfolio management Pension consulting Selection of other advisers Newsletters or periodicals Educational seminars or workshops

Expertise

Based on Eagle Strategies (NY Life)

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy General retirement planning Retirement income strategy

Occupation focus

Based on Eagle Strategies (NY Life)

Founder/Business Owner Executive

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Fee options

Fixed

One-time seminar fees generally range from $35 to $200 per attendee

Percentage

$0+: 0% to 1.25% (for Co-Advisory Program, fees to Eagle are negotiable and range from 0% to 1.25%) 0+: Up to 0.80% of plan assets or up to $100,000 flat amount (for Eagle Retirement Plan Consulting Program; fees are negotiable and may be tiered) 0+: 0.05% to 0.80% of plan assets or up to $100,000 flat amount (for ERISA Investment Manager Program; fees are negotiable and may be tiered) $0+: 0% to 1% of Accumulation Value (for New York Life Premier Advisory Variable Annuity; advisory fee payable to Eagle)

Project-based

Fee-based hourly advice ranges from $100 to $400 per hour

Subscriptions

Ongoing Subscription Agreement for financial plans with fees agreed for five years, payable annually, monthly or quarterly

Other

Account minimum: $25,000 (for New York Life Premier Advisory Variable Annuity) with no minimums clearly stated for other programs; some third-party managers and co-advisers may have minimums, which can be waived or charged additional fees if below minimums Minimum fee: Financial planning fees generally range from $500 to $45,000 per plan Fee-only: Financial planning fees ranging from $500 to $45,000 and fee-based hourly advice generally $100 to $400 per hour

Location

See office

Rapid City, SD

333 W Boulevard, Suite 303

Rapid City SD 57701

Advisors at this office

2

Most active in

South Dakota · Wyoming

Work history

13 years of industry experience

Old Hall Green Wealth

2025 - Present • 1 year

Rapid City, SD

Eagle Strategies (NY Life)

2025 - Present • 1 year

Rapid City, SD

New York Life Insurance

2025 - Present • 1 year

Casper, WY

NYLIFE Securities LLC

2025 - Present • 1 year

Casper, WY

Old Hall Green Wealth

2025 - 2025 • 1 year

Rapid City, SD

Principal Securities Inc

2025 - 2025 • 1 year

Rapid City, SD

Principal Life Insurance Company

2025 - 2025 • 1 year

Rapid City, SD

Principal Global Investors

2011 - 2025 • 14 years

Des Moines, IA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Brian B

CFP®, EA

Rapid City, SD

Iron Mountain Financial Planning

Through my experience working with a diverse range of clients, I’ve learned invaluable lessons over the years. I’ve discovered that I provide the most value to those who are preparing for, transitioning into, and embracing their best version of retirement. My retirement planning approach allows me to gain a deep understanding of what matters most to my clients, enabling me to serve as a trusted fiduciary partner throughout their retirement journey. My journey from a SD Mines mechanical engineer to a CERTIFIED FINANCIAL PLANNER™ Professional has been quite the adventure. Working in diverse industries, like mining and software consulting, has given me a wide range of skills and perspectives. It’s fascinating how a personal experience, such as assisting my mother with Social Security benefits after my father’s passing, sparked my interest in financial planning. Transitioning from a commissioned financial adviser to establishing my own fee-only Registered Investment Advisor firm was a reflection of my dedication to providing unbiased, client-centered advice. Being a fiduciary 100% of the time underscores my commitment to prioritizing my clients’ best interests. The growth of Iron Mountain Financial Planning, LLC, since its founding in 2017, demonstrates my ability to earn the trust of clients and deliver valuable services. My belief in serving clients beyond financial matters, allowing them to focus on what truly matters in their lives, reflects my holistic approach to retirement planning. In essence, my story highlights the significance of personal experiences, integrity, and client-centric values in the field of retirement and financial planning. It’s a testament to the impact individuals can have when they align their professional pursuits with their passion for assisting others.

General retirement planning Retirement income strategy Income planning General tax planning Founder/Business Owner Baby Boomers (Born 1946-1964)
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Justin M

CFP®, Series 66

Rapid City, SD

Trew Advisors, LLC

Justin Mcneal is a Certified Financial Planner® with 17 years of industry experience. He is the principal advisor at Trew Advisors, LLC in Rapid City, SD, where he has worked since 2018. His prior experience includes roles at Hornor Townsend & Kent, Inc. and operating Trew Business Solutions, LLC. Mcneal is also involved in insurance sales and service through Trew Financial and Benefits Group. Trew Advisors LLC provides fee-based financial planning and investment advisory services to individuals and a variety of institutional clients, including corporations and pension plans. The firm offers discretionary portfolio management, hourly financial planning, and retirement plan advisory services, utilizing third-party platforms and model portfolios to deliver tailored investment solutions.

College savings (529s, UTMA, etc.)
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Joseph P

Series 65

Rapid City, SD

Rock Creek Advisors LLC

Joseph Porter is a financial advisor with Rock Creek Advisors LLC in Rapid City, SD, holding a Series 65 designation and 17 years of industry experience. He previously worked at Orion Advisor Services, LLC and concurrently serves as Director of Investment Administration at First Trust Company LLC. Rock Creek Advisors provides discretionary investment management primarily to a state-chartered corporate fiduciary, First Trust Company, LLC, managing trust and agency accounts as well as separately managed accounts for individual clients. The firm employs mixed-asset model portfolios emphasizing capital appreciation, current income, and capital preservation, and maintains a trust-centric operating model through its affiliation with the state-chartered trust company.

Wealth management Retirement income strategy Retired
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Myrna M

CFP®, Series 65

Rapid City, SD

Myrna Mitchell, MBA, CFP

Myrna Mitchell is the sole advisor at Consultative Services, Inc., operating under her own name with over 22 years of industry experience. She holds an MBA and the CFP® designation and has managed her independent advisory practice since 1994. Consultative Services, Inc. provides fee-only financial planning and portfolio management to individuals and high-net-worth clients, focusing on life planning areas such as retirement, estate planning, and college funding. The firm manages client assets on a non-discretionary basis using a buy-and-hold strategy centered on no-load mutual funds, ETFs, and fixed income instruments, operating under hourly or flat fee engagements rather than percentage-of-AUM billing.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance
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Joel B

Series 63, Series 65

Rapid City, SD

Rock Creek Advisors LLC

Joel Black is a financial advisor at Rock Creek Advisors LLC with 8 years of industry experience. He holds Series 63 and Series 65 designations and has worked at Rock Creek Advisors since 2017. Additionally, he serves as Executive Vice President, CFO, and COO of First Trust Company, LLC, a state-chartered corporate fiduciary where he administers trusts and manages regulatory relations. Rock Creek Advisors provides discretionary investment management primarily to trust and agency accounts administered by First Trust Company, LLC, and also offers separately managed accounts to individual clients. The firm focuses on mixed-asset model portfolios emphasizing capital appreciation, income, and capital preservation, utilizing a range of investment strategies within a trust-centric operating structure.

Wealth management Retirement income strategy Retired
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Paul F

Series 65

Rapid City, SD

Astute Financial, LLC

Paul Freidel is a financial advisor at Astute Financial, LLC in Rapid City, SD, holding a Series 65 designation with six years of industry experience. He is also the managing member of Freidel & Associates, LLC and co-owner of KFG, LLC. His firm, Astute Financial, LLC, manages approximately $81.6 million for around 43 clients, providing discretionary portfolio management and comprehensive financial planning to individuals, small businesses, and irrevocable trusts. The firm employs a blend of passive and active investment strategies based on Modern Portfolio Theory and offers ongoing financial planning through a subscription service.

Wealth management General retirement planning General tax planning Cash flow / budgeting
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