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Mark Donald Herman

Advisor at Up North Financial, LLC — Traverse City, MI

Updated today

Credentials

CFP®, Series 63, Series 65

Experience

34 years

Location

Traverse City, MI 49684

Up North Financial, LLC logo

Up North Financial, LLC

Supported

Total advisors

2

Clients per advisor

169 Very High

Avg AUM per client

$602,670 Low

HNW client ratio

17% Low

About

Mark Herman is a Certified Financial Planner (CFP®) with 34 years of industry experience. He has been associated with Up North Financial, LLC and Purshe Kaplan Sterling Investments since 2009. Herman is also a registered representative and an independent insurance agent. Up North Financial, LLC provides financial planning, consulting, and investment management services to individuals, including high-net-worth clients, as well as pension and profit-sharing plans and corporate entities. The firm manages approximately $186.1 million in assets, focusing on tailored portfolios that align with clients’ objectives, time horizons, and risk tolerances.

Client services

Based on Up North Financial, LLC

Financial planning Portfolio management

Expertise

Based on Up North Financial, LLC

General retirement planning College savings (529s, UTMA, etc.) Wealth management ESG / Sustainable investing

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Fee options

Fixed

Fixed fees for financial planning and consulting services, generally up to $5,000, negotiable

Percentage

0.25% to 2.00% annual asset-based fees (varies by asset size, net worth, and service type)

Other

Minimum fee: $5,000 to $30,000 (fixed fees for investment management services) Fee-only: Fixed fees for financial planning and consulting, generally up to $5,000, negotiable

Location

Traverse City, MI

223 East State Street, Suite 200

Traverse City MI 49684

Advisors at this office

2

Most active in

Michigan · Texas

Work history

34 years of industry experience

Purshe Kaplan Sterling Investments

2009 - Present • 17 years

Traverce City, MI

Up North Financial, LLC

2009 - Present • 17 years

Traverce City, MI

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Jason T

CFP®, CFA®, EA

Traverse City, MI

Front Street Wealth Management

Jason is the founder of Front Street Wealth Management, serving individuals and families as a fee-only wealth manager in the Traverse City area for over two decades, and is also the founder of the Money Series, a nonprofit committed to providing open access to financial education, for all. Before becoming a fee-only investment adviser and financial planner, Jason practiced as an actuary specializing in investment and liability risk management for Allianz Life Insurance Company and ReliaStar Investment Research, both located in Minneapolis, Minnesota. He later applied his actuarial background to serve clients as a wealth manager in Northern Michigan. Jason graduated from Michigan State University in 1994 with a Bachelor’s degree in Mathematics. In 1999, Jason became an Associate of the Society of Actuaries (ASA, ’99-’04). Currently, he is both a Chartered Financial Analyst (CFA) charterholder and a Certified Financial Planner (CFP®) certificant. Jason is a member of the CFA Institute, CFP Board and NAPFA.

Income planning General retirement planning General tax planning Baby Boomers (Born 1946-1964)
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Mark F

ChFC®, Series 63

Traverse City, MI

ARK Advisors, LLC

Mark Folgmann is a financial advisor at ARK Advisors, LLC with 15 years of industry experience. He holds the ChFC® designation and Series 63 license and has been with ARK Advisors since 2005. ARK Advisors, LLC is a fee-only, holistic financial planning firm serving individuals, families, and pension plan sponsors. The firm emphasizes a passive, long-term investment approach using low-cost, tax-efficient index funds and ETFs, and offers a range of financial planning and portfolio management services on both non-discretionary and discretionary bases.

General retirement planning General tax planning Wealth management College savings (529s, UTMA, etc.)
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Warren S

Series 65

Traverse City, MI

Laurentine Investments LLC

Warren Schaub is the sole advisor at Laurentine Investments LLC in Traverse City, MI, holding a Series 65 credential with two years of industry experience. Prior to his financial advisory role, he founded and operated Success Landscaping LLC, a landscaping and vineyard management business he began as a DBA in 2016 and which is scheduled to cease operations in October. Laurentine Investments provides discretionary portfolio management for individuals, high-net-worth clients, and trusts, focusing on fundamental analysis and long-term, value-oriented equity investments tailored to each client’s financial circumstances. The firm manages approximately $4.05 million and employs a performance-based compensation structure for qualified clients.

Active portfolio management
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Neil W

Series 63, Series 66

Traverse City, MI

Isadore Private Wealth, LLC

Neil Witkowski is a financial advisor with Isadore Retirement Group, LLC in Traverse City, Michigan. He holds Series 63 and Series 66 designations and has 15 years of industry experience. He is also the managing member and owner of Isadore Private Wealth, LLC and serves as an investment adviser representative with another advisory firm. Isadore Retirement Group, LLC is an independent, fee-only advisory practice offering discretionary portfolio management and project-based or hourly financial planning. The firm serves individuals, families, trusts, charitable organizations, small businesses, and pension or profit-sharing plans, using a value-oriented investment approach combined with global intermarket analysis and tactical portfolio design.

Wealth management Active portfolio management Real estate investing
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Erickson B

CFP®, Series 63, Series 65

Traverse City, MI

Black Walnut Wealth Management

Erickson Braund is a CFP® with 30 years of experience in the financial services industry. He is the principal advisor at Black Walnut Wealth Management in Traverse City, MI, where he has worked since 2018, including through the firm's prior iteration as Dynamic Wealth Advisors. Outside of his advisory role, he owns Red Birch Holdings, LLC, a non-investment business that manages the office space used by Black Walnut Wealth Management. Black Walnut Wealth Management provides discretionary wealth management and financial planning services to individuals, high-net-worth clients, trusts, estates, and charitable organizations. The firm employs a long-term, buy-and-hold investment strategy with diversified portfolios and emphasizes tax-aware rebalancing and individualized trade decisions.

Wealth management Private / alternative investments
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William S

CFP®, Series 63

Traverse City, MI

46 and 2 Investment Advisors, LLC

William Stone is a CFP®-certified financial advisor with 16 years of industry experience. He is the sole advisor at 46 and 2 Investment Advisors, LLC, an independent firm based in Traverse City, MI. Stone also operates Enigmatic Tax, LLC, a tax-preparation business. 46 and 2 Investment Advisors provides portfolio management and financial planning to individual and high-net-worth clients, managing approximately $42.9 million across about 35 accounts. The firm follows a long-term, modern portfolio theory–based approach with a focus on customized investment policy statements and regular portfolio reviews.

Wealth management Real estate investing
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