Mark Anthony Eidlin

Advisor at Merrill — Pittsford, NY Pittsford Victor Rd

Updated today

Credentials

Series 63, Series 66

Experience

34 years

Location

Pittsford, NY 14534

Merrill logo

Merrill

Institution

Total advisors

25,478

Across 3,094 offices

Clients per advisor

70 Very Low

Avg AUM per client

$860,085 Very High

HNW client ratio

29% High

About

Mark Eidlin is a Wealth Management Advisor at Merrill Lynch Wealth Management. He began his career in financial services in 1990 and joined Merrill Lynch in 1992, where he served as the complex sales manager from 2000 through 2008. Growing up in a family of entrepreneurs, Mark specializes in advising business owners on establishing, growing, and transitioning their companies. He works with clients to integrate the various aspects of their financial lives to help them pursue their personal and financial goals.

Mark holds multiple professional designations, including Certified Private Wealth Advisor® (CPWA®), Chartered Retirement Planning Counselor™ (CRPC), Certified 401(k) Professional (C(k)P®), Certified Plan Fiduciary Advisor® (CPFA®), and Certified Exit Planning Advisor (CEPA). He is also designated by Merrill Lynch as a Retirement Benefits Consultant and a Defined Contribution Investment Consultant. He graduated from Boston University with bachelor's degrees in economics and political science and earned his MBA from Cornell University. Additionally, Mark is a graduate of the National School of Commercial Lending at Southern Methodist University's Cox School of Business.

Mark has served as Chairman of the Board at Highland Hospital and is currently Vice Chairman of its foundation board. He is involved with community organizations such as Highland Hospital, Highland Hospital Foundation, and Rochester's Child. Mark resides in Pittsford, New York, with Salley Thornton and has two children, Amanda and Rex. His personal interests include skiing, marathon canoeing, stand-up paddle boarding, and golf.

Client services

Based on Merrill

Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops
Performance measurement reports, allocation modeling, ips, research reports and services, see schedule d

Expertise

Wealth management Business ownership considerations Business exit / sale strategy Retirement income strategy Social Security optimization

Occupation focus

Executive Founder/Business Owner

Not sure if this advisor is right for you?

Answer a few questions to see advisors matched to you.

Fee options

Commissions

SEC-reported: Commissions on certain transactions, including foreign securities and fixed income; mark-ups, markdowns and dealer spreads may apply to some trades.

Location

See office

Pittsford, NY Pittsford Victor Rd

1241 Pittsford Victor Rd

Pittsford NY 14534

Advisors at this office

65

Most active in

New Jersey · New York · Texas

Work history

34 years of industry experience

Bank Of America,Na

2009 - Present • 17 years

Pittsford, NY

Merrill

1992 - Present • 34 years

Pittsford, NY

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Kurt K

Series 66

Pittsford, NY

FactorPoint Planning, LLC

Kurt Krokenberger is a financial advisor at FactorPoint Planning, LLC with 11 years of industry experience. He holds a Series 66 designation and previously worked at Morgan Stanley Private Bank, N.A. and Morgan Stanley Smith Barney LLC. FactorPoint Planning provides financial planning, consulting, and discretionary wealth management services, focusing on low-cost, tax-efficient, broadly diversified portfolios primarily using systematic, rules-based ETFs and factor tilts. The firm serves a client base that includes trusts, estates, corporations, and retirement plan-type relationships.

General retirement planning Cash flow / budgeting General tax planning Wealth management
user avatar

Rajiv D

CFP®, Series 66

Pittsford, NY

Serenity Capital Advisors Inc.

Rajiv Dixit is a CFP® and holds a Series 66 license with 15 years of industry experience. He is currently the sole advisor at Serenity Capital Advisors Inc., a firm he joined in 2025 after working at Ralph Parks Investment Group LLC for 20 years. Serenity Capital Advisors provides discretionary portfolio management and financial planning services to individuals, high-net-worth clients, trusts, estates, corporations, and retirement plans. The firm offers tailored investment strategies combining technical charting with fundamental, cyclical, and economic analysis, and also delivers ERISA-focused retirement plan services with direct asset management.

Active portfolio management Options & derivatives strategies
user avatar

Benjamin F

CFP®, Series 63, Series 65

Pittsford, NY

Kickstand Wealth Advisors

Benjamin Forte is a CFP® certificant with six years of industry experience, currently serving as a financial advisor at Kickstand Wealth Advisors. His prior roles include positions at TIAA, ESL Investment Services, and LPL Financial. He is a trustee at Trinity Communion Church and serves on the board of the Estate Planning Council of Rochester. Kickstand Wealth Advisors provides personalized financial planning and investment management to individuals, including high-net-worth clients, as well as family offices, trusts, and other entities. The firm emphasizes a client-focused process and utilizes a broad range of investment vehicles, combining fundamental analysis with diversified portfolio construction.

Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Real estate investing

H. Robert B

CFP®, Series 63, Series 65

Victor, NY

Chicago Partners Investment Group LLC

H. Robert Bradley is a CFP® with 27 years of experience in the financial industry. He is currently with Chicago Partners Investment Group LLC and has previously worked at Mutual Securities, Inc. and Northlanding Financial Partners, LLC. Chicago Partners Investment Group LLC serves a diverse client base including individuals, trusts, nonprofits, and corporations. The firm employs a long-term, diversified investment approach with customized portfolios, utilizing fundamental analysis and strategies such as direct indexing and tax-loss harvesting.

Wealth management Private / alternative investments Options & derivatives strategies Founder/Business Owner Retired
user avatar

John H

CFP®, Series 66

Pittsford, NY

Hamewith Wealth

John Howe is a CFP® professional with 13 years of industry experience, currently serving as the principal advisor at Hamewith Wealth. His prior roles include positions at Generation Capital Management, Wells Fargo Advisors, and St. John Fisher University. Hamewith Wealth is an independent registered investment adviser offering discretionary portfolio management and comprehensive financial planning to individuals, high-net-worth clients, and businesses. The firm’s approach combines Modern Portfolio Theory with passive and active strategies, incorporating client preferences such as ESG investments, and provides ongoing monitoring including held-away account oversight.

Wealth management Business ownership considerations Retirement income strategy Cash flow / budgeting Founder/Business Owner

Chris L

CFP®, CIMA®

Pittsford, NY

Labounty Financial Planning

After 19 years of experience in the financial services industry across various roles, I founded LaBounty Financial Planning. As a CERTIFIED FINANCIAL PLANNER® professional and a Certified Investment Management Analyst® practitioner, I am committed to providing thoughtful, personalized guidance rooted in your goals and values. LaBounty Financial Planning is a fee-only financial planning firm based in Rochester, New York, founded to help mid-career professionals and business owners build a financial future they feel good about. I have built my career on the belief that good financial planning is about more than numbers; it's about giving people the confidence and clarity to plan for what matters most to them. Who We Serve Your finances can feel overwhelming, between student loans, buying a first home, starting a family, and continuing to build wealth. We work with mid-career professionals and business owners navigating growing income and growing complexity, helping clients optimize what they've built and plan for what's next. Mid-Career Professionals: Growing income, growing complexity. We help you optimize what you've built and plan for what's next. Business Owners: Your business shouldn't be your only financial plan. We help you navigate the unique challenges business owners face. High Earners, Not Rich Yet (HENRYs): Strong income, but not yet translating into lasting wealth? We can help close that gap. Facing Major Life Change: Divorce, loss of a spouse, career changes, inheritance, or a financial windfall. We help you find clarity and make confident decisions when it matters most. Not located in Western New York? We serve clients all over the state of New York and have the ability to work with you virtually.

Business ownership considerations Business Financial Management Tax strategies for small businesses Founder/Business Owner Career Changers HENRY (High Earners, Not Rich Yet) Gen Y/Millennials (Born 1980-1995)
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor's Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and referrals are provided by FinanceHQ LLC ("FHQ"), a wholly-owned subsidiary of Warmer and an SEC-registered investment adviser. We may be compensated by participating advisors. You pay no fee to use our matching service, and advisor fees are not increased because of a referral. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to the Warmer Terms of Service and FHQ Advisory Agreement, and acknowledge Warmer's Privacy Policy. Please review FHQ's ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")