user avatar

Mark Scott Heffel

Advisor at Cetera — Beloit, WI Third St

Updated today

Credentials

Series 63, Series 65

Experience

32 years

Location

Beloit, WI 53511

Cetera logo

Cetera

Institution

Total advisors

10,190

Across 5,082 offices

Clients per advisor

79 Low

Avg AUM per client

$306,089 Low

HNW client ratio

10% Low

About

Mark Heffel is a financial advisor with Cetera, holding Series 63 and Series 65 credentials and 32 years of industry experience. His career includes over a decade at Cetera Investment Services LLC and First National Bank, as well as a recent role at Marquette Bank. Cetera Investment Advisers LLC is a nationwide SEC-registered firm serving individuals, retirement plans, corporate, charitable, and institutional clients. The firm offers a multi-manager platform featuring discretionary and non-discretionary portfolio management, financial planning, and access to third-party money managers.

Client services

Based on Cetera

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Cetera

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

Occupation focus

Based on Cetera

Founder/Business Owner Executive

Not sure if this advisor is right for you?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

Flat fees may be charged for financial planning and consulting services as negotiated with advisor.

Percentage

$0 - $250,000: up to 2.90% $250,001 - $500,000: up to 2.90% $500,001 - $1,000,000: up to 2.70% $1,000,001 - $2,000,000: up to 2.00% $2,000,001+: up to 1.50%

Commissions

Advisors may be registered representatives and licensed insurance agents earning commissions on securities and insurance products.

Project-based

Consulting and financial planning services may be charged on an hourly rate basis, ranges not specifically stated.

Other

Account minimum: $5,000 Fee-only: Flat fees for financial planning and consulting services; hourly fees for financial planning and consulting according to client agreement; fees negotiated with advisor.

Location

See office

Beloit, WI Third St

645 Third St

Beloit WI 53511

Advisors at this office

1

Most active in

Texas · Wisconsin

Work history

32 years of industry experience

Marquette Bank

2026 - Present • 1 year

Beloit, WI

Cetera

2026 - Present • 1 year

Beloit, WI

Cetera Investment Services Llc

2026 - Present • 1 year

Beloit, WI

Cetera

2014 - 2025 • 11 years

Beloit, WI

Cetera Investment Services Llc

2011 - 2025 • 14 years

St Cloud, MN

FIRST NATIONAL BANK

2011 - 2025 • 14 years

Beloit, WI

Robert Baird & Co.

1994 - 2011 • 17 years

Janesville, WI

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Nathan B

CFP®, Series 65, Series 63

Loves Park, IL

Klaas Financial Asset Advisors, LLC.

Nathan Breiby is a CFP®-certified financial advisor with 12 years of industry experience. He currently works at Klaas Financial Asset Advisors, LLC and has previously held roles at Basepoint Wealth LLC, MidwestOne Bank, LPL Financial, Cetera, and American Trust & Savings Bank. Klaas Financial Asset Advisors serves individuals, small businesses, and retirement-plan sponsors with discretionary portfolio management, financial planning, tax-preparation, and consulting services. The firm emphasizes long-term, diversified asset allocation tailored to clients' goals and risk tolerances and offers a wrap-fee program alongside a structured retirement-plan practice.

Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Liane W

CFP®, Series 63, Series 66

Loves Park, IL

Klaas Financial Asset Advisors, LLC.

Liane Warcup is a CFP® professional at Klaas Financial Asset Advisors, LLC with 22 years of industry experience. She previously worked at Clarus Financial Planning for 20 years and spent one year at A. G. Edwards & Sons, Inc. before joining Klaas Financial Asset Advisors in 2025. Klaas Financial Asset Advisors serves individuals, small businesses, retirement plan sponsors, and brokerage clients, offering discretionary portfolio management, financial planning, tax-preparation services, and retirement-plan consulting. The firm employs long-term, asset-allocation strategies emphasizing diversification and provides both fiduciary retirement-plan advice and non-discretionary investment consulting through a structured wrap-fee program.

Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Rachael H

Series 65

Loves Park, IL

Klaas Financial Asset Advisors, LLC.

Rachael Herold Plakut is a financial advisor at Klaas Financial Asset Advisors, LLC with two years of industry experience. She holds a Series 65 designation and has worked at Klaas Financial Asset Advisors since 2023. Her prior experience includes roles at the University of Queensland and Compass Properties. Klaas Financial Asset Advisors serves individuals, small businesses, retirement plan sponsors, and brokerage clients through discretionary portfolio management, financial planning, tax-preparation services, and retirement-plan services. The firm emphasizes long-term, asset-allocation strategies tailored to client goals and risk tolerance, managing approximately $758 million in assets across more than 1,100 client households.

Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Craig K

Series 66, Series 65

Loves Park, IL

Klaas Financial Asset Advisors, LLC.

Craig Klaas is a financial advisor with Klaas Financial Asset Advisors, LLC, holding Series 65 and Series 66 licenses and possessing 20 years of industry experience. He has worked with Klaas Financial Asset Advisors since 2007 and previously with Investacorp, Inc. Other roles include serving as President of a homeowners association and a Notary Public. Klaas Financial Asset Advisors serves individuals, small businesses, and retirement plan sponsors through discretionary portfolio management, financial planning, tax-preparation services, and retirement-plan consulting. The firm emphasizes long-term, diversified asset allocation tailored to client goals and manages a wrap-fee program alongside fiduciary retirement-plan services.

Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Nathan W

Series 63, Series 65

Loves Park, IL

Klaas Financial Asset Advisors, LLC.

Nathan Winslow is a financial advisor with Klaas Financial Asset Advisors, LLC, holding Series 63 and Series 65 licenses and bringing 24 years of industry experience. His prior roles include positions at Securities America, Investacorp, Bank of America, Merrill Lynch, and Linsco/Private Ledger Corp. He has been with Klaas Financial Asset Advisors since 2020. Klaas Financial Asset Advisors serves individual and high-net-worth clients, small businesses, and retirement plans, offering discretionary portfolio management through its Klaas Investment Portfolios wrap-fee program, financial planning and consulting, and retirement plan services. The firm emphasizes diversified, long-term asset allocation strategies tailored to clients’ objectives and risk tolerances and integrates tax preparation and a professional referral network into its service model.

Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Alyssa T

Series 65

Loves Park, IL

Klaas Financial Asset Advisors, LLC.

Alyssa Thom is a financial advisor at Klaas Financial Asset Advisors, LLC, holding a Series 65 designation with five years of industry experience. She has worked with Klaas Financial Asset Advisors since 2019 and previously held roles at AeroTek and Manley's Belvidere Ford & Lincoln. Klaas Financial Asset Advisors serves individual and high-net-worth clients, small businesses, and retirement plans, offering discretionary portfolio management, financial planning, and consulting services. The firm emphasizes diversified, long-term asset allocation strategies and combines discretionary wrap-fee management with in-house tax preparation and a professional referral network.

Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)