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Mark Howard Herhold

Advisor at Security First Financial — Swartz Creek, MI

Updated today

Credentials

Series 65

Experience

16 years

Location

Swartz Creek, MI 48473

Security First Financial logo

Security First Financial

Supported

Total advisors

2

Clients per advisor

320 Very High

Avg AUM per client

$468,542 Low

HNW client ratio

10% Low

About

Mark Herhold is a financial advisor at Security First Financial in Swartz Creek, MI, holding a Series 65 designation with 16 years of industry experience. He has been with Security First Financial since 1999. Security First Financial provides personalized investment management to individuals, families, businesses, and nonprofit organizations, managing approximately $299 million in assets for about 640 family units as of January 2026. The firm operates as a fee-only adviser with a focus on no-load mutual funds, ETFs, and certificates of deposit, employing various analysis methods and managing accounts on a discretionary basis.

Client services

Based on Security First Financial

Portfolio management

Expertise

Based on Security First Financial

Wealth management

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Fee options

Percentage

$0 - $1,500,000: 0.6% annually $1,500,000+: 0%

Other

Fee-only: 0.6% annually on assets up to $1.5 million; no fee on assets above $1.5 million. Fees may be waived or reduced for family or friends.

Location

Swartz Creek, MI

6012 S. Linden Road Suite 10, Suite 10

Swartz Creek MI 48473

Advisors at this office

2

Most active in

Michigan · Texas

Work history

16 years of industry experience

Security First Financial

1999 - Present • 27 years

Swartz Creek, MI

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Ronald J

Series 63, Series 65

New Lothrup, MI

Faithful Steward Wealth Management, Inc.

Ronald Jaster is the principal of Faithful Steward Wealth Management, Inc., an independent firm based in New Lothrup, MI. He holds Series 63 and Series 65 licenses and has 21 years of industry experience. In addition to his advisory role, he serves as the treasurer for Maple Grove Township in Saginaw, MI. Faithful Steward Wealth Management serves individual investors and charitable clients with portfolio management, retirement account oversight, and recommendations of third-party investment advisers. The firm offers multiple investment platforms, including actively managed equity and options strategies, mutual fund/ETF portfolios, and a faith-based mutual fund option, utilizing both fundamental and technical analysis.

Active portfolio management Options & derivatives strategies ESG / Sustainable investing Real estate investing Religious/faith focused
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Lawrence Z

Series 63, Series 65

Fenton, MI

4Square Advisory Services, Inc.

Lawrence Zimbler is the sole advisor at 4Square Advisory Services, Inc. in Fenton, MI, holding Series 63 and Series 65 licenses with 16 years of industry experience. He has worked at Ridgeway Conger Advisory Services Inc. and has maintained a long-standing role with the National Association of Tax Professionals since 2005. In addition to his advisory work, he owns a tax preparation and education business that provides tax return preparation, advice, representation, and continuing education for tax professionals. 4Square Advisory Services primarily serves individual and high-net-worth clients with portfolio management and financial planning, utilizing written Investment Policy Statements tailored to client goals. The firm employs a model-driven investment process covering mutual funds, fixed income, REITs, ETFs, annuities, TIPS, and international securities, often with discretionary trading authority, and offers fiduciary advice for retirement accounts and services to tax-exempt organizations.

Annuities Real estate investing Options & derivatives strategies

Jeremy W

CFP®

Davison, MI

J Wilson Wealth Management

Jeremy was raised in Davison, Michigan and graduated from Davison High School. He is the son of an African-American Air Force Veteran who served in Vietnam and Korea. His mother, a retired IT professional, is the daughter of an AC Spark Plug engineer who worked in Flint for over 30 years. After high school, Jeremy attended Central Michigan University where he earned his Bachelor of Science in Business Administration with a double major in Personal Financial Planning and Real Estate Development & Finance. He was also a 4-year varsity letter recipient in football as a wide receiver. Fire Up Chips! Jeremy has been working in the financial services industry since 2012 and has been a Certified Financial Planner™ (CFP®) certificate holder since 2015. The CFP® certification marks identify professionals who have met the high standards of competency and ethics established and enforced by the CFP Board. CFP Board's Standards of Professional Conduct require CFP® professionals to act in their clients’ best interests. Jeremy lives in Swartz Creek with his wife, Carol, an elementary school teacher at Dewitt Public Schools. They have been married since 2015 and have two children, Harrison and Scarlett, whom they welcomed in 2018 and 2021, respectively. Jeremy enjoys playing and watching sports, movies, and spending time with his family.

General tax planning Multi-state taxation General estate planning guidance Real Estate Professional Baby Boomers (Born 1946-1964)
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Daniel R

Series 65

Holly, MI

Daniel Ryan Financial LLC

Daniel Ryan is the principal advisor at Daniel Ryan Financial LLC in Holly, MI, with 12 years of industry experience. He holds a Series 65 designation and previously worked at Jackson Financial for eight years before founding his independent firm. Outside of advisory work, he assists in family-related land management and works part-time as a sales associate in a lumber and hardware business. Daniel Ryan Financial LLC serves individual investors and a small number of institutional clients, including pension and profit-sharing plan sponsors. The firm provides portfolio management and financial planning, with a focus on employer-sponsored retirement plans, using an investment approach that combines cyclical and fundamental analysis with modern portfolio theory.

Real estate investing Retirement plans for business owners (SEP, solo 401k)
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Joseph V

Series 66

Goodrich, MI

JDV Wealth Advisors, LLC

Joseph Venegas is the principal of JDV Wealth Advisors, LLC, an independent firm based in Goodrich, Michigan. He holds a Series 66 designation and has 17 years of industry experience. In addition to his advisory role, Venegas is involved in independent insurance sales, tax preparation services, and serves as a high school football and baseball coach. JDV Wealth Advisors provides personalized financial planning and portfolio management services to individual clients, emphasizing individualized asset allocation and Modern Portfolio Theory. The firm generally operates on a non-discretionary basis and often acts as a co-advisor when recommending third-party investment managers.

General retirement planning College savings (529s, UTMA, etc.) Concentrated stock management Real estate investing
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Kenneth S

Series 65

Grand Blanc, MI

Retirement Capital Services LLC

Kenneth Schrauben is a financial advisor at Retirement Capital Services LLC with 13 years of industry experience. He holds a Series 65 designation and previously worked at Horter Investment Management and Research Money Management, LLC. Schrauben is also the owner of Equity Pro Shop, LLC. Retirement Capital Services LLC serves individuals and high-net-worth clients by providing portfolio management and financial planning. The firm employs diverse investment strategies, including options and alternative vehicles, and typically manages accounts on a discretionary basis with quarterly reporting.

Options & derivatives strategies Private / alternative investments Real estate investing General retirement planning
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