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Marsha Grace Shafer

Advisor at Cetera — Baldwin, WI

Updated today

Credentials

Series 63

Experience

33 years

Location

Baldwin, WI 54002

Cetera logo

Cetera

Institution

Total advisors

10,177

Across 5,103 offices

Clients per advisor

79 Low

Avg AUM per client

$306,089 Low

HNW client ratio

10% Low

About

Marsha Shafer is a financial advisor at Cetera with over 33 years of industry experience. She holds a Series 63 designation and has worked with multiple firms, including Avantax Advisory Services and Shafer Financial Services, which she has owned since 1992. Shafer is also involved in tax preparation and advisory services through Shafer Financial Services, SC and Tax-Smart Advisory Group, LLC. Cetera Investment Advisers LLC is an SEC-registered firm serving a broad client base that includes individuals, retirement plans, corporate, charitable, and institutional accounts. The firm offers diversified portfolio management and financial planning services through a multi-manager platform, combining affiliated and third-party investment strategies.

Client services

Based on Cetera

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Cetera

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

Occupation focus

Based on Cetera

Founder/Business Owner Executive

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Fee options

Fixed

Flat fees may be charged for financial planning and consulting services as negotiated with advisor.

Percentage

$0 - $250,000: up to 2.90% $250,001 - $500,000: up to 2.90% $500,001 - $1,000,000: up to 2.70% $1,000,001 - $2,000,000: up to 2.00% $2,000,001+: up to 1.50%

Commissions

Advisors may be registered representatives and licensed insurance agents earning commissions on securities and insurance products.

Project-based

Consulting and financial planning services may be charged on an hourly rate basis, ranges not specifically stated.

Other

Account minimum: $5,000 Fee-only: Flat fees for financial planning and consulting services; hourly fees for financial planning and consulting according to client agreement; fees negotiated with advisor.

Location

See office

Baldwin, WI

550 Tenth Ave, Suite 101

Baldwin WI 54002

Advisors at this office

2

Most active in

Texas · Wisconsin

Work history

33 years of industry experience

Cetera

2025 - Present • 1 year

Schaumburg, IL

Cetera Wealth Services, LLC

2025 - Present • 1 year

Baldwin, WI

Tax-Smart Advisory Group, LLC

2023 - Present • 3 years

New Richmond, WI

Shafer Financial Services, SC

2010 - Present • 16 years

Baldwin, WI

Shafer Financial Services, SC

2010 - 2024 • 14 years

Baldwin, WI

Avantax Advisory Services, Inc.

1999 - 2025 • 26 years

Baldwin, WI

United Health One

1998 - 2016 • 18 years

Baldwin, WI

AVANTAX INSURANCE AGENCY and/or AVANTAX INSURANCE SERVICES

1993 - 2025 • 32 years

Baldwin, WI

Avantax Investment Services, INC.

1993 - 2025 • 32 years

Baldwin, WI

Shafer Financial Services

1992 - Present • 34 years

Baldwin, WI

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Angela T

Series 65

River Falls, WI

Portfolio Design Services, LLC

Angela Tille is a financial advisor at Portfolio Design Services, LLC with six years of industry experience. She holds the Series 65 designation and has been with Portfolio Design Services since 2019, prior to which she worked in the family business for 13 years. Portfolio Design Services provides discretionary asset management, financial planning, and consulting to individuals, high-net-worth clients, trusts, and estates, as well as qualified retirement plans. The firm employs fundamental, technical, and cyclical analysis in constructing tailored portfolios using equities, fixed income, mutual funds, and ETFs, and offers specialized ERISA 3(38) plan-management services for plan sponsors.

Wealth management
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Bradley O

Series 65

River Falls, WI

Portfolio Design Services, LLC

Bradley Olson is a Series 65-licensed financial advisor with 19 years of industry experience. He has been with Portfolio Design Services, LLC since 2007. Portfolio Design Services provides discretionary asset management, financial planning, and consulting to individuals, high-net-worth clients, trusts, estates, and qualified retirement plans. The firm offers tailored portfolios using equities, fixed income, mutual funds, and ETFs, employing fundamental, technical, and cyclical analysis, and serves as an ERISA 3(38) investment manager for plan sponsors.

Wealth management
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Paul K

Series 66

New Richmond, WI

T/R Financial Management Group, LLC

Paul Kluskowski is a financial advisor at T/R Financial Management Group, LLC with 26 years of industry experience. He holds a Series 66 designation and has worked at Lotus Investment Management, LLC from 2006 to 2019. In addition to his advisory role, he is the managing member of Cobalt Tax Services, LLC, a tax preparation and consultation business. T/R Financial Management Group provides personalized, discretionary investment management and financial planning primarily to individual clients and trusts. The firm employs a blend of proprietary technical, cyclical, and fundamental analysis to construct diversified portfolios, operating as a fee-only adviser that does not sell commission products.

Equity compensation tax strategy Active portfolio management Retired
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Michael P

Series 66

River Falls, WI

CX Institutional, LLC

Michael Pepin is a financial advisor at CX Institutional, LLC with 19 years of industry experience. He holds the Series 66 designation and has worked previously at Securities America Advisors, First Allied Advisory Services, and Edward Jones. In addition to his advisory role, he volunteers as an adult community education instructor on financial topics and serves on the board of a local nonprofit addressing homelessness and hunger. CX Institutional serves individuals, charitable organizations, business entities, and retirement plan sponsors with portfolio management, financial planning, and retirement consulting. The firm employs a multi-strategy asset allocation approach combining fundamental, quantitative, and technical analysis, supported by third-party technology platforms for consolidated reporting and tax efficiency.

ESG / Sustainable investing Private / alternative investments Tax-loss harvesting Concentrated stock management Options & derivatives strategies
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Linda S

ChFC®, Series 63

New Richmond, WI

Alera Investment Advisors, LLC

Linda Skoglund is a ChFC® credentialed financial advisor with 34 years of industry experience. She is currently with Alera Investment Advisors, LLC and has prior experience at Cambridge Investment Research Advisors and Ja Counter. Skoglund serves on the board of Alera Group and is president of 2LMK, LLC, a family limited partnership managing investment accounts and rental properties including farmland and a rental property in Costa Rica. Alera Investment Advisors provides investment management, financial planning, and retirement-plan advisory services to a diverse client base including individuals, families, trusts, businesses, and institutions. The firm employs a primarily long-term, fundamental analysis-driven investment approach and integrates its advisory services with insurance and pension consulting platforms.

Wealth management
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Andrew R

Series 66

New Richmond, WI

Alera Investment Advisors, LLC

Andrew Rineck is a financial advisor with Alera Investment Advisors, LLC and holds a Series 66 designation. He has 10 years of industry experience, including prior roles at Cambridge Investment Research and its affiliates. Outside of his advisory work, he serves as a captain and firefighter for the City of River Falls and works as a tax preparer. Alera Investment Advisors, LLC provides investment management, financial planning, and retirement plan advisory services to individuals, families, trusts, businesses, and institutions. The firm employs a long-term investment approach using a combination of internal management, affiliate platforms, and independent managers, serving both retail investors and plan sponsors.

Wealth management
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