Martha Spence is a Senior Financial Advisor and Certified Exit Planning Advisor (CEPA) affiliated with Merrill Lynch Wealth Management. She brings over 20 years of experience in financial services, concentrating her practice on supporting business owners by applying methodologies from the Exit Planning Institute and utilizing resources from Merrill and Bank of America. Martha collaborates closely with CPAs, attorneys, and families as part of the comprehensive planning and advisory process to deliver a tailored client experience.
Her professional designations include the CEPA and Personal Investment Advisor (PIA), and she holds FINRA Series 7 and 63 registrations as well as a Life, Accident, and Sickness Insurance Agent License. Martha serves clients across 17 states in the U.S. and was named to the Forbes Best-in-State Wealth Management Teams list from 2024 through 2026. She is a member of several professional organizations including the Exit Planning Institute, North Georgia Community Foundation, North Georgia Estate Planning Council, and the Rotary Club of Gainesville.
Outside her advisory role, Martha is involved in community service through her membership in the Gainesville Rotary Club and her annual participation on the Rotary Banquet Committee. She was named a Paul Harris Fellow by Rotary International in 2022. Additionally, Martha serves on the Board of the North Georgia Community Foundation and has been active with the Disabled Veteran Auxiliary and other charitable organizations in North Georgia. Her personal interests include racing and spending time with her son, who is preparing to attend college.