Martha Spence

Advisor at Merrill

Updated today

Location

Gainesville, GA 30501

Credentials

Series 63, Series 66

Industry experience

17 years

About

Martha Spence is a Senior Financial Advisor at Merrill Lynch Wealth Management, specializing in providing financial guidance to business owners. With over 20 years of industry experience, she focuses on adding value to business owners as they grow their companies. Martha uses Exit Planning methodologies to tailor comprehensive planning strategies that address needs arising at every stage of ownership. She takes time to learn about each business to customize potential solutions for owners and their families, utilizing the resources of Merrill and Bank of America.

Martha holds the Certified Exit Planning Advisor (CEPA) designation from the Exit Planning Institute and maintains Series 7, Series 66, Series 63, and SIE FINRA securities registrations, as well as a Georgia Life, Accident and Sickness Insurance Agent License. She has been recognized as part of the Katulka/Spence Team on the Forbes Best-in-State Wealth Management Teams list for 2024 and 2025. Martha holds a degree from the University of North Georgia (UNG) and is a member of professional organizations including the Exit Planning Institute, North Georgia Estate Planning Council, North Georgia Community Foundation, and the Rotary Club of Gainesville.

In the community, Martha serves on the board of The North Georgia Community Foundation and is active in the Rotary Club of Gainesville. In 2023, she was named a Paul Harris Fellow by The Rotary Foundation International. She resides in historic Hall County, Georgia, with her teenage son. They enjoy Formula 1 racing, photography, and visiting family in Topsail Beach, North Carolina.

Client services

Based on Merrill

Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops
Performance measurement reports, allocation modeling, ips, research reports and services, see schedule d

Expertise

Business sale tax planning Business exit / sale strategy Business ownership considerations Business succession planning Business Financial Management

Occupation focus

Founder/Business Owner

Demographic focus

Based on Merrill

Mid-Career Professionals HENRY (High Earners, Not Rich Yet)

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Fee options

Percentage

$0 - $2,000,000: 1.10% (for Managed Strategy with MFSA under $2 million) $2,000,000+: 1.00% (for Managed Strategy with MFSA at and above $2 million)

Other

Account minimum: $2,000,000 minimum to qualify for Premium Access Strategy per SEC data and Merrill brochure context; no other firm-wide minimum clearly stated

Location

340 Jesse Jewel Pkwy

Gainesville, GA 30501

Most active in

Georgia · Texas

Work history

Bank Of America, N.a.

2017 - Present (9 years)

Merrill

2015 - Present (11 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Raymond H

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Concentrated stock management General retirement planning
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Options & derivatives strategies Private / alternative investments Concentrated stock management Wealth management
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John Howard is a financial advisor at Focus Advisory, Ltd. in Marietta, GA, holding CFP®, PFS™, and Series 63 credentials with 22 years of industry experience. His prior experience includes roles at Mercer Global Advisors Inc. and Resource Planning Group, Ltd. Focus Advisory, Ltd. provides wealth management, discretionary investment management, financial planning, and trustee services to individuals, high-net-worth clients, trusts, estates, and businesses. The firm employs a long-term, strategic asset allocation approach using ETFs, low-cost mutual funds, and individual securities, implementing portfolios on a discretionary basis with attention to tax harvesting, risk management, and cash needs.

Wealth management
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Gainesville, GA

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Annuities General estate planning guidance
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Daniel P

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Active portfolio management Tax-loss harvesting
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Eric B

Series 65

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Private / alternative investments Concentrated stock management Founder/Business Owner Executive
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