Matthew Allan Potter

Advisor at LPL Financial — Johnson City, TN North Roan Street

Updated today

Credentials

Series 63, Series 66

Experience

9 years

Location

Johnson City, TN 37601

LPL Financial logo

LPL Financial

Institution

Total advisors

22,816

Across 10,471 offices

Clients per advisor

86 Typical

Avg AUM per client

$399,489 Typical

HNW client ratio

34% Very High

About

Matthew Potter is a financial advisor with over eight years of experience, currently serving clients at Merrill Lynch Wealth Management. He specializes in areas including college education planning, family wealth management strategies, legacy planning, personal retirement planning, and small business strategies. Matthew works with clients across several states such as Tennessee, Texas, Virginia, Florida, North Carolina, South Carolina, Kentucky, and New York.

Matthew earned a bachelor's degree in political science from East Tennessee State University. He holds the Chartered Retirement Planning Counselor (CRPC) designation, which he earned in 2024, and the Personal Investment Advisor (PIA) designation. He is also a member of the Sigma Alpha Epsilon professional organization.

In addition to his professional work, Matthew is involved with community organizations including the Children's Miracle Network and Second Harvest Food Bank. He conducts seminars and workshops to promote financial literacy and help individuals understand the importance of financial planning. Outside of work, he enjoys basketball, fishing, football, golfing, reading, running, swimming, traveling, and spending time with his family.

Client services

Based on LPL Financial

Financial planning Portfolio management Educational seminars or workshops
Consulting and other non-discretionary advisory services

Expertise

General retirement planning Wealth management College savings (529s, UTMA, etc.) General estate planning guidance

Occupation focus

Based on LPL Financial

Retired Founder/Business Owner Executive

Demographic focus

Young Families

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Fee options

Fixed

Flat fees up to $15,000 for financial planning and consulting services

Project-based

Up to $500 per hour for financial planning and consulting services

Location

See office

Johnson City, TN North Roan Street

2112 North Roan Street, 8th Floor

Johnson City TN 37601

Advisors at this office

10

Most active in

Tennessee

Work history

9 years of industry experience

First Horizon Bank

2026 - Present • 1 year

Johnson City, TN

LPL Financial LLC

2026 - Present • 1 year

Johnson City, TN

Bank of America, N.A.

2019 - 2026 • 7 years

Johnson City, TN

Merrill

2019 - 2026 • 7 years

Johnson City, TN

Northwestern Mutual Life Insurance Company

2016 - 2019 • 3 years

Milwaukee, WI

Student

2013 - 2017 • 4 years

Johnson City, TN

East Tennessee State University

2013 - 2017 • 4 years

Johnson City, TN

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Larry G

Series 66

Johnson City, TN

GROGAN Advisory Services, LLC

Larry Grogan is the principal of GROGAN Advisory Services, LLC, an independent advisory firm based in Johnson City, TN. He holds the Series 66 designation and has 26 years of industry experience, including 23 years with his current firm. Outside of his advisory work, he is an author, public speaker, and founder of a mental-health nonprofit. GROGAN Advisory Services primarily serves individual clients, including many high-net-worth individuals, as well as businesses, charities, and small pension plans. The firm provides wealth management services with a conservative investment approach, utilizing fundamental analysis and third-party research, and coordinates with specialist managers for alternative investments when appropriate.

Wealth management Charitable giving & philanthropy
user avatar

Benjamin E

Series 65

Johnson City, TN

W.B. Edwards & Co.

Benjamin Edwards is a financial advisor at W.B. Edwards & Co. He holds a Series 65 designation and has been with the firm since 2026. Prior to this, he has managed the Tennessee Lawn Company since 2015. W.B. Edwards & Co. is an independent investment adviser serving individuals, high-net-worth clients, pension and profit-sharing plans, charitable organizations, and businesses with portfolio management and financial planning services. The firm combines fundamental, quantitative, and technical analysis across various investment strategies and also provides corporate advisory, public finance, treasury management, and research/valuation work.

Active portfolio management Options & derivatives strategies Passive / index investing
user avatar

Matthew A

Series 65

Johnson City, TN

Valor Financial Planning

Matthew Albritton is a financial advisor with Valor Financial Planning in Johnson City, TN. He holds a Series 65 designation and has three years of industry experience. His work history includes roles at American Values Investments and Ferguson Wealth Management, and he also serves as an adjunct instructor at Milligan University. Valor Financial Planning provides comprehensive financial planning and discretionary investment management to individuals, high-net-worth clients, charitable organizations, and businesses. The firm emphasizes a predominantly passive, long-term investment approach using low-cost mutual funds and ETFs, alongside services such as individual tax preparation and limited-scope ERISA fiduciary advice.

General retirement planning Income planning Debt management College savings (529s, UTMA, etc.)
user avatar

Justin L

CFP®, Series 65

Johnson City, TN

Allied Investments

Justin Lester is a CFP® with 16 years of industry experience, currently serving as the sole advisor at Allied Investments in Johnson City, TN. He previously worked for Aldebaran Financial Inc. for 19 years. In addition to his advisory role, Lester provides professional trustee and executor services, managing assets within trusts and estates. Allied Investments offers discretionary investment management, financial planning, and tax preparation services to individuals, high-net-worth clients, retirement plans, and corporations. The firm utilizes a long-term investment approach with a focus on exchange-traded funds and low-cost mutual funds, incorporating options and derivative strategies that are uncommon among peers.

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General retirement planning Wealth management
user avatar

William F

Series 63, Series 66

Kingsport, TN

Fletcher Wealth Management, Inc.

William Fletcher is the principal advisor at Fletcher Wealth Management, Inc. in Kingsport, TN, with 19 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at Morgan Stanley and Ameriprise, as well as running his own firm since 2009. Outside of his advisory work, he is involved in coaching high school sports. Fletcher Wealth Management, Inc. provides investment advisory and financial planning services primarily to individual and high-net-worth clients. The firm employs a combination of fundamental, technical, cyclical, and quantitative analysis with strategies that include long-term investing, short-term trading, and options, managing a small roster of clients through a discretionary wrap fee program.

Options & derivatives strategies Real estate investing Annuities
user avatar

Austin R

Series 65

Johnson City, TN

Lake Park Advisors

Austin Reppart is a financial advisor at Lake Park Advisors with 10 years of industry experience and holds a Series 65 designation. He also serves as an operations manager and staff accountant at Eddy, CPA, where he provides tax preparation and accounting services. Lake Park Advisors offers discretionary portfolio management, financial planning, and qualified plan consulting to individuals and business entities, managing approximately $18.7 million across 91 client relationships. The firm’s approach includes tailored investment programs based on clients’ goals and risk tolerance, with an emphasis on fundamental analysis and a range of investment strategies. A notable aspect of the firm is its affiliation with an active CPA and tax-preparation practice, providing clients with integrated tax and investment services or the option to keep them separate.

General estate planning guidance Tax strategies for small businesses Active portfolio management
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