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Matthew Hernandez

Advisor at Merrill

Updated today

Location

Chicago, IL 60614

Credentials

Series 66

Industry experience

< 1 year

About

Matthew Hernandez is a financial advisor at Merrill with a Series 66 designation and four years of industry experience. His career includes roles at Bank of America and a background spanning diverse positions such as work at CarMax, Home Depot, and University of Houston. Merrill serves a wide range of clients, including individuals, retirement plans, corporations, and institutional clients, offering managed account programs, third-party manager selection, discretionary portfolio management, and brokerage services. The firm integrates investment management through various program strategies and emphasizes tax-focused capabilities alongside strong ties to Bank of America’s broader banking and capital-markets platform.

Client services

Based on Merrill

Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops
Performance measurement reports, allocation modeling, ips, research reports and services, see schedule d

Expertise

Based on Merrill

Tax-loss harvesting Active portfolio management

Occupation focus

Based on Merrill

Executive Founder/Business Owner

Demographic focus

Based on Merrill

Mid-Career Professionals HENRY (High Earners, Not Rich Yet)

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Fee options

Percentage

$0 - $2,000,000: 1.10% (for Managed Strategy with MFSA under $2 million) $2,000,000+: 1.00% (for Managed Strategy with MFSA at and above $2 million)

Other

Account minimum: $2,000,000 minimum to qualify for Premium Access Strategy per SEC data and Merrill brochure context; no other firm-wide minimum clearly stated

Location

2163 N Clybourn Ave

Chicago, IL 60614

Most active in

Illinois · Texas

Work history

Bank of America, N.A.

2025 - Present (1 year)

Merrill

2022 - Present (4 years)

Bank of America

2022 - 2025 (3 years)

CarMax

2021 - 2022 (1 year)

University of Houston

2021 - 2021 (1 year)

Crossmen Drum and Bugle Corps

2021 - 2021 (1 year)

Home Depot

2021 - 2022 (1 year)

Team Gillman Honda

2021 - 2021 (1 year)

University of Houston

2020 - 2021 (1 year)

CarMax

2020 - 2020 (1 year)

University of Houston

2019 - 2020 (1 year)

Stripes- 7/11

2019 - 2019 (1 year)

Marco's Pizza

2019 - 2019 (1 year)

Academy

2018 - 2019 (1 year)

Unemployed

2015 - 2018 (3 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Thomas W

Series 63, Series 65

Wilmette, IL

Northpoint Advisory LLC

Thomas Wiscomb is the sole managing member of Northpoint Advisory LLC, an independent firm based in Wilmette, IL. He holds Series 63 and Series 65 designations and has 19 years of industry experience. He has worked with XMS Capital Partners since 2010 in addition to his role at Northpoint Advisory, which he has been with since 2008. Northpoint Advisory serves individuals, high-net-worth families, trusts, estates, charitable organizations, corporations, and institutional clients with investment management and select financial planning services. The firm employs a core/satellite investment approach emphasizing principal protection, diversification, liquidity, and tax efficiency, incorporating alternative strategies when appropriate.

Private / alternative investments Real estate investing Business succession planning General estate planning guidance College savings (529s, UTMA, etc.)
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Richard S

Series 63, Series 65

Chicago, IL

SRC Capital Management

Richard Smith is the founder, CEO, and Chief Investment Officer of SRC Capital Management in Chicago, IL. He holds Series 63 and Series 65 licenses and has 20 years of industry experience. Smith has held teaching positions at several universities, including DeVry University, Southern New Hampshire University, Chicago Public School District 299, Argosy University, and University of Phoenix. SRC Capital Management provides investment and wealth management services to individual investors as well as corporate, public, and private entities. The firm focuses on separately managed accounts with a fundamental, bottom-up research approach targeting mid- and large-cap equities, emphasizing low turnover and long-term portfolio construction.

Active portfolio management Concentrated stock management
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John D

Series 63, Series 65

Hinsdale, IL

Doncaster Wealth LLC

John Doncaster is the principal of Doncaster Wealth LLC in Hinsdale, IL, holding Series 63 and Series 65 licenses with 12 years of industry experience. He previously worked at Northwestern Mutual and Pacific Life, where he maintained roles from 2012 through 2025. Outside of advisory work, he is involved in insurance sales and servicing. Doncaster Wealth LLC provides discretionary asset management and financial planning services tailored to clients’ goals, time horizons, and risk tolerance. The firm employs methods including fundamental and cyclical analysis, as well as Modern Portfolio Theory, and accepts discretionary trading authority to implement strategies.

General retirement planning Income planning Wealth management Tax-loss harvesting Charitable giving tax strategies
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Walter E

Series 63, Series 65

Glenview, IL

Echo Prudent Capital LLC

Walter Ebner is the principal of Echo Prudent Capital LLC and holds Series 63 and Series 65 licenses with 26 years of industry experience. He previously worked at BMO Capital Markets Corp., BMO Nesbitt Burns Corp., and Bank of Montreal for 24 years. He is the founder and a board member of Cancer Calculus NFP, a nonprofit organization that assists cancer patients with economic decision-making. Echo Prudent Capital LLC provides discretionary and non-discretionary investment advisory services and financial planning to individuals, high-net-worth clients, and nonprofit organizations. The firm utilizes a range of analytical methods to build tailored portfolios and serves a concentrated client base, including charitable organizations.

Options & derivatives strategies Passive / index investing Wealth management
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Wander C

Series 65

Chicago, IL

Golden Foundation Advisors

Wander Cedano is a financial advisor at Golden Foundation Advisors with a Series 65 credential. He is based in Chicago, IL. Golden Foundation Advisors is a fee-only registered investment adviser that serves individual and high-net-worth clients with ongoing financial planning and portfolio management. The firm emphasizes asset allocation and primarily passive strategies using mutual funds and ETFs, providing fixed-fee financial planning combined with direct portfolio management tailored to clients’ goals and risk tolerance.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General tax planning
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Julia Z

CFP®, Series 63, Series 65

Chicago, IL

Genfi LLC

Julia Zakarias is a CFP® with 20 years of industry experience and serves as the sole advisor at Genfi LLC in Chicago, IL. She has worked at Generations Family & Fiduciary Services LLC since 2011. Zakarias is also a Certified Public Accountant and provides tax compliance and limited accounting services through her affiliated tax practice, Genfi Tax. Genfi LLC serves family groups, individuals including high-net-worth and corporate executives, trusts, corporations, retirement plans, and tax-exempt entities, offering integrated investment advisory and comprehensive wealth-planning services. The firm provides tailored investment advice and implements recommendations using a range of securities and managers, with additional family-office and investment consulting services.

College savings (529s, UTMA, etc.) Equity compensation tax strategy Options & derivatives strategies Executive
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