Matthew Herbert

Advisor at Merrill

Updated today

Location

Bel Air, MD 21014

Credentials

Series 66

Industry experience

23 years

About

Matthew Herbert is a Wealth Management Advisor at Merrill Lynch Wealth Management, where he began his career as a Financial Advisor in January 2003. He works with affluent families, accomplished professionals, and successful business owners, providing goals-based wealth management supported by a team of specialists. Matthew focuses on cultivating long-lasting client relationships through customized advice, disciplined investing, and exceptional service.

His areas of expertise include education planning, employee benefits planning, family wealth management strategies, liquidity management, managing new wealth, personal retirement planning, portfolio management, small business strategies, individual and corporate investment strategy, and retirement income. Matthew holds multiple professional designations including CERTIFIED FINANCIAL PLANNER™ (CFP), Chartered Retirement Planning Counselor™ (CRPC), Certified Plan Fiduciary Advisor (CPFA), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). He earned a Bachelor’s degree from Fort Lewis College with a focus in Eco-Psychology.

Matthew is involved with the Boys and Girls Club of Harford and Cecil County. Outside of work, he spends time with his wife and daughters, often attending their lacrosse and field hockey games as well as their performances. He has interests in boating, camping, cooking, football, hiking, music, skiing, swimming, and traveling.

Client services

Based on Merrill

Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops
Performance measurement reports, allocation modeling, ips, research reports and services, see schedule d

Expertise

Wealth management Retirement income strategy General retirement planning Business ownership considerations Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Based on Merrill

Executive Founder/Business Owner

Demographic focus

Based on Merrill

Mid-Career Professionals HENRY (High Earners, Not Rich Yet)

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Fee options

Percentage

$0 - $2,000,000: 1.10% (for Managed Strategy with MFSA under $2 million) $2,000,000+: 1.00% (for Managed Strategy with MFSA at and above $2 million)

Other

Account minimum: $2,000,000 minimum to qualify for Premium Access Strategy per SEC data and Merrill brochure context; no other firm-wide minimum clearly stated

Location

39 E Churchville Rd

Bel Air, MD 21014

Most active in

Maryland · Texas · Utah

Work history

Bank Of America, Na

2009 - Present (17 years)

Merrill Lynch, Pierce, Fenner & Smith Inc.

2003 - Present (23 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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James F

Series 63, Series 66

Towson, MD

Baltimore Avenue Investments, LLC

James Funck is the sole advisor at Baltimore Avenue Investments, LLC in Towson, MD, holding Series 63 and Series 66 licenses with 23 years of industry experience. He has worked at Investors Security Co Inc since 2002 and founded Baltimore Avenue Investments in 2012. Baltimore Avenue Investments provides discretionary portfolio management and financial planning services to individual and high-net-worth clients. The firm employs a combination of charting, fundamental, technical, and cyclical analysis with both long- and short-term strategies, including short sales, margin transactions, and options writing.

Options & derivatives strategies Active portfolio management
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Andrew D

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Baltimore, MD

Schiff Wealth Advisors, LLC

Andrew Davis is a financial advisor at Schiff Wealth Advisors, LLC in Baltimore, MD, holding Series 65 and Series 66 licenses with 19 years of industry experience. He has been with Schiff Wealth Advisors since 2012. Schiff Wealth Advisors provides investment management and retirement-plan advisory services to individuals, trusts, qualified retirement plans, charitable organizations, and small businesses. The firm follows a long-term, asset-allocation-driven investment approach based on Modern Portfolio Theory, primarily using passively managed mutual funds and ETFs, and offers financial planning consultations on tax, estate, college planning, and cash flow.

Passive / index investing Real estate investing Tax-loss harvesting College savings (529s, UTMA, etc.)
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Philip W

CFA®

Phoenix, MD

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Philip Weiss is a CFA® charterholder and principal of Apprise Wealth Management LLC in Phoenix, MD, with 12 years of industry experience. He has worked at several firms including Foundation Wealth & Tax Advisors, Bestgate Wealth Advisors, and American Century Investment Services. Outside of investment advisory, he is a co-presiding partner of Hay Weiss CPA, LLC, an accounting firm he helped found in 2002, and occasionally reviews industry guides for the CFA Institute. Apprise Wealth Management is an independent advisory firm managing approximately $93.4 million for about 72 clients, including individuals, trusts, estates, charitable organizations, corporations, and other advisers. The firm employs a bottom-up investment approach that integrates fundamental security analysis, asset allocation, and tax-efficient strategies, with portfolios typically blending equities, mutual funds, ETFs, and options where appropriate.

Options & derivatives strategies Active portfolio management Tax-loss harvesting
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Phillip D

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Towson, MD

Dyer Financial Advisory

Phillip Dyer is a CFP® with 25 years of industry experience and has led Dyer Financial Advisory since 2002. He holds a Series 65 license and operates an independent advisory firm based in Towson, MD. Outside of his advisory role, he is a principal and strategic business consultant at Victory Success System, LLC, a separate business consulting venture. Dyer Financial Advisory is a fee-only registered investment adviser serving individual investors, trusts, estates, charities, and small businesses. The firm emphasizes long-term, buy-and-hold portfolio strategies based on Modern Portfolio Theory, focusing on asset allocation and low-cost index funds, while providing personalized investment management and financial planning services.

Tax strategies for small businesses Founder/Business Owner Doctor or Medical Professional Dentist Attorney Consultant Mid-Career Professionals Established Professionals
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George N

CFA®

Phoenix, MD

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George Noon is a CFA® charterholder and principal of Noon Investment Management LLC with over 30 years of industry experience. He previously worked at LaSalle Investment Management from 1990 to 2020 before leading his own firm since 2023. Noon Investment Management provides investment advisory and financial planning services to high-net-worth individuals, trusts, estates, businesses, registered investment advisers, and institutional clients. The firm employs a primarily long-term, fundamental investment approach supplemented by technical analysis and is notable for actively serving institutional clients and offering consulting and sub-advisory support to other advisory firms.

Wealth management Active portfolio management
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John C

CFA®, Series 63

Towson, MD

R.G. Associates, Inc.

John Ciesielski is a CFA® charterholder and Series 63 licensee with four years of industry experience. He has been with R.G. Associates, Inc., an independent firm based in Towson, MD, since 1992. R.G. Associates provides discretionary investment management for individual investors through separately managed accounts, focusing on a bottom-up, value-oriented stock selection process based on fundamental microeconomic analysis and detailed financial reporting. The firm serves clients with concentrated, long-term, long-only portfolios and also offers limited financial analysis consulting for institutional clients.

Passive / index investing Concentrated stock management
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