Matthew R Pogirski

I’m Matthew Gorrell, founder of HonorPoint Financial, a fee-only fiduciary financial planning firm based in Wasilla, Alaska. My approach to financial planning comes from both professional experience and real life. I’m an Army combat veteran, Accredited Financial Counselor® (AFC®), Enrolled Agent (EA), Chartered Financial Consultant® (ChFC®), Wealth Management Certified Professional® (WMCP®), and Military Qualified Financial Planner (MQFP®). Before founding HonorPoint, I spent years helping military members and veterans work through financial challenges, and my tax work has given me a close look at how financial decisions made throughout the year ultimately show up on a tax return. That combination shapes how I work with clients today. I don’t believe investments should be planned in one silo, taxes in another, and cash flow somewhere else. Good financial planning should connect all of them. HonorPoint primarily works with individuals and families, military members and veterans, small business owners, and people preparing for major financial milestones such as buying a home. Planning may include cash flow and debt strategy, tax planning, retirement and investment planning, military benefits, homeownership preparation, and the financial decisions that come with owning a business. HonorPoint is fee-only and does not earn commissions for selling financial products. Comprehensive planning is provided for a transparent flat fee rather than a percentage of the assets you have available to invest. That allows the conversation to start with what needs to happen in your financial life—not with how much money you can move into an investment account. My goal is straightforward: give clients clarity about where they stand, confidence in the decisions they are making, and a practical roadmap for what comes next.

Diana Soliday is a financial advisor at Elliott Cove Capital Management with 11 years of industry experience and a Series 65 credential. She has worked at Elliott Cove since 2015 and has been an assistant branch manager at Northrim Bank since 2006, where she is involved in leadership and management, sales, operations, and loan origination. Elliott Cove Capital Management provides fee-based portfolio management to individual, high-net-worth, and institutional clients, including government entities. The firm employs a disciplined asset-allocation strategy based on the efficient-market hypothesis, focusing on index-style portfolios primarily using Dimensional Fund Advisors mutual funds and ETFs, with quarterly account reviews and fiduciary services for employer retirement plans.

Paul Hurley is a financial advisor with Greenup Wealth and holds the Series 66 designation. He has 17 years of industry experience, including positions at Charles Schwab and Arbor Capital Management. Paul joined Greenup Wealth in 2026 and is based in Wasilla, Alaska. Greenup Wealth provides portfolio management and financial planning services to individuals, charitable organizations, and business entities. The firm employs a variety of analytical methods and investment strategies, serving both discretionary and non-discretionary accounts while incorporating tax-efficient asset location and opportunistic rebalancing for assets not held in custody.

Amy Cowger is a financial advisor at Elliott Cove Capital Management with three years of industry experience. She holds Series 63 and Series 65 designations. Prior to joining Elliott Cove Capital Management, she worked at Wells Fargo Clearing and Wells Fargo Bank, N.A. Outside of her advisory role, she serves as a power of attorney for her father. Elliott Cove Capital Management provides fee-based portfolio management to individual and high-net-worth clients, as well as pension and profit-sharing plans, trusts, estates, charitable organizations, corporations, and government clients. The firm employs a disciplined, index-style asset allocation approach based on the efficient-market hypothesis and offers ERISA fiduciary services.

Floyd Shilanski is a financial advisor at CWM, LLC with 43 years of industry experience. He previously worked at Summit Brokerage Services, Inc. for 17 years and operated Shilanski & Associates, Inc. for over four decades. Outside of his advisory role, Shilanski organizes fishing groups for Alaska trips, owns a plane co-ownership business, and is involved in motivational coaching and educational seminars. CWM, LLC is an SEC-registered investment adviser serving individuals, families, foundations, corporations, and institutional clients through a large network of partner offices and advisors. The firm typically manages accounts on a discretionary basis using model portfolios and a combination of fundamental and technical analysis, third-party sub-advisors, and customization tools.

Micah Shilanski is a CFP® with 21 years of industry experience, currently serving as a financial advisor at CWM, LLC. He has held roles at Shilanski & Associates and Summit Brokerage Services Inc. Outside of his advisory work, Shilanski is involved in nonprofit and community service, including board positions with Friends of Birchwood and the Shilanski Foundation. CWM, LLC is an SEC-registered investment adviser that serves a diverse client base including individuals, high-net-worth families, foundations, and institutional clients through a wide network of advisors. The firm manages portfolios using discretionary model portfolios and combines fundamental and technical analysis with third-party sub-advisors and customized investment tools.