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Melinda Anderson Lassiter

Advisor at Principal Financial Services — Mechanicsville, VA

Updated today

Credentials

Series 65, Series 63

Experience

24 years

Location

Mechanicsville, VA

Principal Financial Services logo

Principal Financial Services

Enterprise

Total advisors

1,463

Across 577 offices

Clients per advisor

35 Very Low

Avg AUM per client

$324,050 Typical

HNW client ratio

5% Low

About

Melinda Lassiter is a financial advisor with Principal Financial Services, holding Series 65 and Series 63 licenses and bringing 24 years of industry experience. She has been with Principal Life Insurance Company and Princor Financial Services Corporation since 2001. Lassiter also serves as a bank officer for Principal Bank and Principal Trust Company, supporting retirement plan account relationships across insurance, broker-dealer, and trust offerings. Principal Securities provides brokerage and registered investment advisory services to a broad client base, including individual investors, retirement plans, trusts, and corporations. The firm offers direct advisory programs, financial planning, and access to third-party money managers through various advisory and promoter arrangements.

Client services

Based on Principal Financial Services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Occupation focus

Based on Principal Financial Services

Retired Founder/Business Owner

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Fee options

Percentage

$0 - $149,999: Up to 1.75% $150,000 - $249,999: Up to 1.75% $250,000 - $500,000: Up to 1.75% $500,001 - $999,999: Up to 1.20% $1,000,000 - >$2,000,000: Up to 1.10% to 0.90% (SEI Mutual Fund Model Program tiered beyond $1,000,000)

Project-based
Subscriptions

Location

See office

Mechanicsville, VA

Mechanicsville VA

Advisors at this office

2

Most active in

Virginia

Work history

24 years of industry experience

Principal Life insurance Company

2001 - Present • 25 years

Midlothian, VA

Princor Financial Services Corporation

2001 - Present • 25 years

Midlothian, VA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Daniel E

Series 66

Glen Allen, VA

LPL Enterprise

Daniel Egan is a financial advisor at LPL Enterprise with a Series 66 designation and one year of industry experience. Prior to joining LPL Enterprise, he has been professionally involved as a musician, performing as a trumpet player with several orchestras including the Richmond Symphony Orchestra and the Houston Symphony. He also teaches music at the National Music Festival. LPL Enterprise serves a diverse client base including individuals, retirement plans, charitable organizations, corporations, and institutional clients through advisory and brokerage channels. The firm offers financial planning, access to model wealth portfolios, third-party asset management, and a range of brokerage and insurance products.

General retirement planning Tax-loss harvesting Self-Employed Founder/Business Owner
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Paavan K

Series 65

Glen Allen, VA

Kotini Capital Advisors LLC

Paavan Kotini is the sole advisor at Kotini Capital Advisors LLC in Glen Allen, VA. He holds a Series 65 designation and has industry experience beginning in 2024, with prior roles including five years at CarMax and ongoing involvement in Kotini & Kotini LLC since 2011. Outside of advisory work, he is associated with an insurance company and a virtual family-office entity. Kotini Capital Advisors is an independent firm offering asset management and fee-based financial planning to individuals, high-net-worth clients, trusts, estates, foundations, endowments, corporations, and small businesses. The firm follows an institutional endowment model investment approach with broad diversification and includes alternative and less-liquid investments, implementing strategies through ETFs, mutual funds, separate accounts, and third-party managers.

Private / alternative investments Active portfolio management Options & derivatives strategies Real estate investing
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David L

CFP®, Series 63, Series 65

Glen Allen, VA

Advisor Financial Services, Inc.

David Luck is a CFP® professional with eight years of industry experience and is the sole advisor at Advisor Financial Services, Inc. He has been with the firm since 1995 and concurrently operates Luck & Company CPA PLLC, providing tax and accounting services to individuals and small businesses. Advisor Financial Services, Inc. is an independent SEC-registered investment adviser serving individuals, corporations, pension and profit-sharing plans, trusts, estates, and charitable organizations. The firm uses long-term, diversified strategies tailored to client goals and risk tolerance, supported by a technology-driven platform that integrates portfolio management with tax and accounting services.

Cash flow / budgeting
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Michael G

Series 63, Series 66

Mechanicsville, VA

Rise Wealth Partners LLC

Michael Greer is the sole advisor at Rise Wealth Partners LLC, holding Series 63 and Series 66 licenses with 19 years of industry experience. His prior roles include positions at Modern Capital Advisors, LLC and J.W. Cole Financial, Inc., and he also operates Greer Financial Group, LLC. Outside of advisory work, he manages American Family Bio-Clean LLC and its franchise, reflecting entrepreneurial involvement beyond finance. Rise Wealth Partners LLC provides discretionary portfolio management and financial planning services to individuals, trusts, estates, charitable organizations, and business entities. The firm employs third-party sub-advisers and model portfolios to tailor investment advice and manage over $53 million in assets for more than 200 clients.

General estate planning guidance Business succession planning Charitable giving & philanthropy
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Jb B

Series 63, Series 65

Richmond, VA

J. B. Bryan Financial Group, Inc.

Jb Bryan is the principal of J. B. Bryan Financial Group, Inc., an independent advisory firm based in Richmond, VA. He holds Series 63 and Series 65 licenses and has 23 years of industry experience. Bryan has led his firm since 1995 and is also a licensed insurance agent for life, health, and property and casualty insurance. J. B. Bryan Financial Group serves a limited client roster that includes individuals, high-net-worth clients, trusts, corporate pension and profit-sharing plans, charitable organizations, and small businesses. The firm offers comprehensive financial planning, consulting, portfolio management, and insurance products, delivering non-discretionary advisory services combined with written plans and tailored recommendations.

General estate planning guidance Charitable giving & philanthropy Tax strategies for small businesses Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
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James T

Series 63, Series 65

Richmond, VA

Fifth Pointe

James Thornton Jr. is a financial advisor at Fifth Pointe with Series 63 and Series 65 licenses and three years of industry experience. His prior roles include positions at Rocket Mortgage, Capital One, and Money Concepts Capital Corp. Outside of advisory services, he owns and operates an insurance agency offering property, casualty, and health insurance products. Fifth Pointe provides financial planning, consulting, portfolio management, and algorithm-driven robo-advisory services to a diverse client base, including individuals, high-net-worth clients, trusts, estates, and institutional entities. The firm combines traditional advisory services with affiliated insurance and mortgage offerings, seminars, and pension consulting.

Wealth management Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting Life insurance needs analysis Founder/Business Owner
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