Melissa Ann Ray

Sean Williams is a CFP® with 11 years of industry experience, currently serving as an advisor at Cadence Wealth Partners, LLC since 2023. His prior experience includes roles at Instrumental Wealth, LLC and Northwestern Mutual. Outside of his financial advisory work, he is a father first. He enjoys woodworking and playing the banjo. He also loves Gator sports, even when the teams are terrible. Cadence Wealth Partners is a fee-only, fiduciary financial planning firm in Concord, NC specializing in helping business owners and pre-retirees (55+) reduce taxes, plan retirement income, and prepare for business exits and major life transitions. Our team includes CFP®, CEPA, and RICP credentialed advisors who take a whole-picture approach — investments, tax planning, estate planning, and risk management working together. We work with clients locally and virtually across the U.S. Named a 2025 & 2026 Wealthtender Voice of the Client Highly Rated Advisor.

Patrick Riley is a financial advisor at Optimal Planning LLC in Concord, NC, with 24 years of industry experience. He holds Series 63 and Series 65 licenses and has led Optimal Planning LLC since 2016. Outside of advising, Riley is also an insurance agent with Wealth Management of the Carolinas. Optimal Planning LLC provides investment management, financial planning, and educational seminars to individuals, high-net-worth clients, and businesses. The firm primarily employs a passive investment approach using index mutual funds and ETFs, incorporating fundamental and cyclical analysis to guide allocation decisions.

Edward Helm Jr. is a financial advisor at Emerald Haven Investments Corp in Albemarle, NC, holding Series 63 and Series 65 licenses with 14 years of industry experience. He has been with Emerald Haven Investments Corp since 2011. Emerald Haven Investments provides financial and retirement planning as well as discretionary wealth management services to individuals, employee benefit plans, trusts, estates, charitable organizations, and businesses. The firm uses client interviews to develop investment policy statements and manages portfolios across various risk profiles, employing asset allocation based on fundamental analysis of mutual funds, ETFs, and individual equities.

Alexandra Rickard is the principal of Rickard Investment Consulting, LLC in Concord, NC, holding a Series 65 designation with one year of industry experience. Prior to founding her independent advisory firm in 2026, she worked at Novant Health and Bonded Logistics, among other roles. Rickard Investment Consulting, LLC provides investment advisory services primarily to individual and high-net-worth clients, offering portfolio analysis, ongoing monitoring, and optional financial planning and consulting. The firm uses fundamental and technical analysis to tailor portfolios across cash, equity, and fixed-income allocations and includes options strategy analysis as part of its service offering.

Phillip Whitley is a financial advisor with Whitley Financial, LLC, holding Series 63 and Series 65 licenses and over 30 years of industry experience. His career includes roles at Grove Point Investments, H. Beck, Sterne Agee, and Synergy Investment Group. He is also a licensed insurance professional, dedicating less than 10% of his business time to insurance activities. Whitley Financial provides discretionary investment management and financial planning services to individuals, high-net-worth clients, trusts, estates, and small businesses. The firm employs a primarily long-term investment approach using both fundamental and technical analysis to develop customized asset allocations, with accounts managed on a discretionary basis and reviewed at least annually.

John Harris is a financial advisor at WMC Capital Management, LLC with nine years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at Brookstone Capital Management and Wealth Management of the Carolinas, where he serves as president of a separate insurance business focused on fixed insurance products. WMC Capital Management provides discretionary portfolio management and financial planning to individual and institutional clients, utilizing primarily passive investment strategies with an emphasis on asset allocation and periodic rebalancing. The firm also offers educational seminars on personal finance and manages accounts according to individualized investment policy statements.