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Melissa Diaz

Advisor at Empower Advisory Group — Perris, CA

Updated today

Credentials

Series 66

Experience

2 years

Location

Perris, CA

Empower Advisory Group logo

Empower Advisory Group

Enterprise

Total advisors

1,962

Across 1,066 offices

Clients per advisor

150 Very High

Avg AUM per client

$565,063 High

HNW client ratio

7% Low

About

Melissa Diaz is a financial advisor at Empower Advisory Group with two years of industry experience. She holds a Series 66 designation and previously worked at Edward Jones and Bank of America. Outside of her advisory role, she owns Cali Bev Co., a mobile bartending service that caters private events. Empower Advisory Group provides financial planning and investment management primarily to employer-sponsored retirement plan sponsors and their participants, along with services for Empower Premier IRA and certain retail brokerage clients. The firm’s investment approach focuses on long-term portfolio returns and integrates closely with affiliated Empower platforms for recordkeeping and execution.

Client services

Based on Empower Advisory Group

Financial planning Portfolio management Educational seminars or workshops

Expertise

Based on Empower Advisory Group

General retirement planning Retirement income strategy Social Security optimization Debt management College savings (529s, UTMA, etc.)

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Fee options

Fixed

One-time fees: $199, $299, $399, or $499 depending on enrollment and plan; Monthly subscription fees: $15 or $29 depending on enrollment

Subscriptions

Monthly subscription fees of $15 or $29 depending on enrollment; One-time fees as noted above

Location

See office

Perris, CA

Perris CA

Advisors at this office

1

Most active in

California

Work history

2 years of industry experience

Empower Advisory Group

2025 - Present • 1 year

Greenwood Village, CO

Empower Financial Services, inc

2025 - Present • 1 year

Greenwood Village, CO

Edward Jones

2023 - 2024 • 1 year

St Louis, MO

Boozy Bartending LLC

2022 - 2024 • 2 years

Fullerton, CA

The Recess Room

2020 - 2020 • 1 year

Fountain Valley, CA

Bank of America

2018 - 2023 • 5 years

Santa Ana, CA

Rodrigo's Mexican Restaurant

2018 - 2019 • 1 year

Huntington Beach, CA

Starbucks

2017 - 2018 • 1 year

Buena Park, CA

Cedar Fair

2016 - 2017 • 1 year

Buena Park, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Kevin Riggs A

Series 66

Hemet, CA

Behavior Shift

Kevin Riggs Apolinar is a financial advisor at Behavior Shift with three years of industry experience. He holds a Series 66 designation and has previously worked at Edward Jones and currently serves as a Personal Financial Counselor for Magellan Federal. Outside of his advisory work, he is a part-owner of Good Finds Company, a retail business that sells curated merchandise at local market events. Behavior Shift provides investment management and financial planning services to individual clients, including high-net-worth individuals, using a fee-only structure. The firm combines Modern Portfolio Theory with behavioral finance concepts and offers faith-based investment options, serving a client base that includes non-U.S. residents.

Debt management Cash flow / budgeting College savings (529s, UTMA, etc.) Business sale tax planning Military & Veterans Values-based investing Christian Faith Based
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Allen D

Series 63, Series 65

Lake Mathews, CA

Royale Investment Advisor LLC

Allen Drake is the sole advisor at Royale Investment Advisor LLC, an independent firm based in Lake Mathews, CA. He holds Series 63 and Series 65 licenses and has 19 years of industry experience. Prior to founding Royale in 2006, he has worked at UPS since 1988. In addition to advisory services, he sells life, health, and disability insurance to support clients' financial plans. Royale Investment Advisor LLC provides asset management, financial planning, and consulting services primarily to individual and high-net-worth clients. The firm employs a long-term buy-and-hold investment approach while maintaining flexibility for shorter-term trades and manages most assets on a non-discretionary basis, requiring client approval for transactions.

General retirement planning General tax planning Wealth management Active portfolio management
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Cecelia F

CFP®, Series 63, Series 65

Riverside, CA

C Financial and Tax Associates

Cecelia Fairfax is a financial advisor at C Financial and Tax Associates with 41 years of industry experience. She holds the CFP® designation along with Series 63 and Series 65 licenses. Her career includes roles at Innovation Partners LLC since 2016 and Tax & Insurance Services Incorporated since 1989, where she also owns and prepares tax returns and sells insurance products. C Financial and Tax Associates is an independent registered investment adviser serving a diverse client base including individuals, trusts, retirement plans, charitable organizations, and small businesses. The firm operates on a non-discretionary basis, recommending asset allocations and third-party managers while providing comprehensive financial planning, tax preparation, and insurance services.

General retirement planning Income planning General tax planning Life insurance needs analysis College savings (529s, UTMA, etc.)
user avatar

Andrew K

Series 66

Hemet, CA

Alpha Wealth Management, LLC

Andrew Kotyuk is a financial advisor at Alpha Wealth Management, LLC in Hemet, CA, with 21 years of industry experience. He holds the Series 66 designation and has been with Alpha Wealth Management since 2011. Outside of his advisory work, Mr. Kotyuk is the owner of SoCal Propane, LLC, a propane retail company, and serves as CEO of several land development and consulting businesses. Alpha Wealth Management serves individual and high-net-worth clients, as well as trusts, estates, and pension/profit-sharing plans, providing asset management, financial planning, and retirement plan consulting. The firm employs a combination of fundamental and technical analysis to construct and monitor portfolios that include stocks, bonds, ETFs, mutual funds, and other securities, and it uses margin borrowing and options strategies in separately managed accounts.

Options & derivatives strategies Founder/Business Owner
user avatar

Dennis K

Series 63, Series 65

Canyon Lake, CA

Railroad Canyon Insurance and Financial Services

Dennis Korte is a financial advisor with Railroad Canyon Insurance and Financial Services in Canyon Lake, CA, holding Series 63 and Series 65 licenses and 15 years of industry experience. He has been affiliated with Transamerica Financial Advisors since 2002. In addition to his advisory role, he owns and operates an insurance brokerage specializing in life insurance and annuity policies. Railroad Canyon Insurance and Financial Services primarily serves individuals approaching or in retirement, focusing on capital preservation for baby boomers and their parents. The firm emphasizes a safety-first investment approach, providing financial planning, retirement advice, and insurance product recommendations through non-discretionary management and annual account reviews.

General retirement planning Retirement income strategy Annuities General tax planning Baby Boomers (Born 1946-1964) Approaching retirement
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Karl S

Series 65

Lake Elsinore, CA

Karl Schorr Wealth Management, LLC

Karl Schorr is the principal of Karl Schorr Wealth Management, LLC, an independent firm based in Lake Elsinore, CA. He holds a Series 65 designation and has 13 years of industry experience. Karl has led his firm since 2012. Karl Schorr Wealth Management, LLC provides fee-based portfolio management primarily to individual investors, with occasional services for small businesses and non-profits. The firm employs a largely passive investment approach focused on low-cost index funds and ETFs, complemented by ancillary services including personal and business tax return preparation and consulting on 1031 real estate exchanges.

Passive / index investing Options & derivatives strategies Real estate investing
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