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Melissa M Going

Advisor at The William Allan Corporation — Long Beach, CA Oceangate

Updated today

Credentials

None found

Experience

14 years

Location

Long Beach, CA 90802

The William Allan Corporation logo

The William Allan Corporation

Team

Total advisors

7

Across 4 offices

Clients per advisor

32 Low

Avg AUM per client

$894,512 Typical

HNW client ratio

29% Typical

About

Melissa Going is a financial advisor at The William Allan Corporation with 13 years of industry experience. She has been with the firm since 2012. The William Allan Corporation provides investment advisory and planning services to individuals, high net worth individuals, non-profits, trusts, and corporate accounts. The firm employs a mix of long-term investing and short-term strategies, including option writing and margin transactions, with continuous, individualized account supervision and fundamental analysis.

Client services

Based on The William Allan Corporation

Financial planning Portfolio management Consulting services

Expertise

Based on The William Allan Corporation

Options & derivatives strategies College savings (529s, UTMA, etc.)

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Fee options

Project-based

$325 per hour for consulting and financial planning services

Other

Account minimum: $500 per year Minimum fee: $500 per year for asset management services

Location

See office

Long Beach, CA Oceangate

100 Oceangate, Suite 1200

Long Beach CA 90802

Advisors at this office

4

Most active in

California

Work history

14 years of industry experience

The William Allan Corporation

2012 - Present • 14 years

Long Beach, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Garrett F

Series 65

Fullerton, CA

Connective Wealth Partners, LLC

Garrett Faulconer is an investment advisor representative at Connective Wealth Partners, LLC with a Series 65 license and two years of industry experience. Prior to joining Connective Wealth Partners in 2025, he worked at FG Advisory Services, LLC and The Financial Gym, where he held investment advisory roles. Connective Wealth Partners is an SEC-registered advisory providing discretionary wealth management and financial planning to individuals, high-net-worth clients, trusts, and estates. The firm employs a fundamental analysis-based investment process with a long-term orientation, constructing portfolios that include ETFs, equities, bonds, mutual funds, and alternative investments.

Private / alternative investments
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Nelson W

Series 65

Los Alamitos, CA

Open Square Capital, LLC

Nelson Wu is a financial advisor with Open Square Capital, LLC, holding a Series 65 designation and 10 years of industry experience. He has worked at Open Square Capital since 2015 and at Open Insights Capital since 2022. Open Square Capital provides discretionary portfolio management to a limited number of high-net-worth individuals through separately managed accounts and manages a private investment limited partnership. The firm employs a value-oriented, fundamental analysis approach with a long-term investment horizon, focusing on concentrated, high-conviction positions.

Active portfolio management Concentrated stock management Wealth management
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Linda W

CFP®, Series 63, Series 65

Long Beach, CA

Linda A. Walker, CFP

Linda Walker is a Certified Financial Planner® with 45 years of experience in the financial services industry. She has operated her independent advisory firm, Linda A. Walker, CFP, since 1996 and has also been affiliated with LPL Financial since 1991. Her practice includes some involvement with long-term care insurance in coordination with a colleague approved by LPL. Her firm provides financial planning and investment advice to individuals, trusts, and corporations, generally on an hourly or fixed-fee basis. The advisory work focuses on budget analysis, retirement, education, and tax projections, emphasizing asset allocation modeling with client-directed rebalancing and consultative advice rather than discretionary management or custody of client assets.

General retirement planning Income planning Cash flow / budgeting
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Stephen K

Series 63, Series 65

Cerritos, CA

Sierra Madre Partners LLC

Stephen Kim is a financial advisor with Sierra Madre Partners LLC in Cerritos, CA. He holds Series 63 and Series 65 licenses and has 11 years of industry experience, including 12 years with Sierra Madre Partners. Sierra Madre Partners provides discretionary investment management and financial planning services to individual and high-net-worth clients, focusing on a proprietary global all-cap strategy aimed at long-term capital appreciation. The firm employs a combination of fundamental and technical research and manages accounts on a discretionary basis with client-specific investment guidelines.

Active portfolio management Options & derivatives strategies
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Jeffrey B

CFA®, Series 63, Series 65

Hermosa Beach, CA

Cove Street Capital, LLC

Jeffrey Bronchick is a CFA® charterholder and principal at Cove Street Capital, LLC, where he has worked since 2011. He holds Series 63 and Series 65 licenses. Cove Street Capital is an independent advisory firm that offers discretionary portfolio management to individuals, institutions, and various organizations. The firm uses a research-driven, value-oriented approach focusing on undervalued small- and micro-cap stocks through fundamental analysis and systematic screening.

Active portfolio management Concentrated stock management Private / alternative investments Real estate investing
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James R

CFP®, Series 63

Rancho Palos Verdes, CA

Reeves, James, Townsend

James Reeves is a CFP® with 34 years of industry experience. He has worked at Reeves, James, Townsend since 2020 and previously spent 16 years at Securities Service Network, LLC and SSN Advisory, Inc. The firm provides non-discretionary asset management and financial planning to individuals, trusts, estates, and business entities, maintaining a small client roster with roughly $17 million in assets under management. Investment advice is delivered on a non-discretionary basis, with a focus on fundamental analysis, client approval for trades, and regular account reviews.

Options & derivatives strategies Tax-loss harvesting Wealth management
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