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Melissa Carpenter Potter

Advisor at Cambridge Investment Research Advisors — Boone, NC 1 Nc Hwy 105 S

Updated today

Credentials

Series 66

Experience

1 year

Location

Boone, NC 28607

Cambridge Investment Research Advisors logo

Cambridge Investment Research Advisors

Institution

Total advisors

3,909

Across 2,198 offices

Clients per advisor

91 Typical

Avg AUM per client

$378,281 Low

HNW client ratio

13% Typical

About

Melissa Potter is a financial advisor at Cambridge Investment Research Advisors with one year of industry experience. She holds the Series 66 credential and has prior experience with Equitable Advisors, New Peoples Bank, First Community Bank, and Highlands Union Bank. Outside of finance, she has been involved in agricultural operations through ownership of Two Creeks Trees & Wreaths/Buster Daniels Family Tree Farm, LLC since 2009. Cambridge Investment Research Advisors is a large SEC-registered firm serving a diverse client base including individuals, retirement plans, and charitable organizations. The firm offers financial planning, investment management, and retirement advisory services delivered through independent Financial Professionals, with a variety of investment platforms and proprietary and third-party strategies.

Client services

Based on Cambridge Investment Research Advisors

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops Market timing

Expertise

Based on Cambridge Investment Research Advisors

Wealth management Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Annuities

Occupation focus

Based on Cambridge Investment Research Advisors

Self-Employed

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Fee options

Fixed

For financial planning and consulting, flat fees generally do not exceed $25,000 but may be higher based on complexity; For WealthPort setup fee generally less than 1% of assets or $1,000

Percentage

$0 - $100,000: 1.50% $100,000 - $250,000: 1.25% $250,000+: 1.00%

Commissions

Financial Professionals acting as Registered Representatives receive commissions on securities and insurance sales

Project-based

Generally up to $500 per hour for financial planning and consulting services; up to $500 per hour for retirement plan advisory services

Subscriptions

Financial Wellness services paid by employer; flat or hourly fees per agreement

Other

Account minimum: $5,000 Minimum fee: Minimum WealthPort program fee of $250 annually for CAAP® and UMA accounts

Location

See office

Boone, NC 1 Nc Hwy 105 S

8970 1 Nc Hwy 105 S

Boone NC 28607

Advisors at this office

1

Most active in

North Carolina · Texas

Work history

1 year of industry experience

Cambridge Investment Research Advisors, Inc.

2024 - Present • 2 years

Fairfield, IA

Cambridge Investment Research, Inc.

2024 - Present • 2 years

Fairfield, IA

Equitable Advisors, LLC.

2024 - 2024 • 1 year

New York, NY

Alcova Mortgage

2024 - Present • 2 years

Boone, NC

Alcova Mortgage

2024 - 2024 • 1 year

Boone, NC

New Peoples Bank

2020 - 2023 • 3 years

Boone, NC

First Community Bank

2020 - 2020 • 1 year

Boone, NC

Highlands Union Bank

2016 - 2019 • 3 years

Abingdon, VA

Two Creeks Trees & Wreaths/Buster Daniels Family Tree Farm, LLC.

2009 - Present • 17 years

Newland, NC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Jonathan D

Series 65

Boone, NC

E2I Financial Group, LLC

Jonathan Davis is a financial advisor at E2I Financial Group, LLC with 11 years of industry experience. He holds a Series 65 designation and has worked at Horter Investment Management since 2017. In addition to his role at E2I Financial Group, he owns JAD Financial Group, LLC, where he provides life insurance and income planning services involving fixed annuities. E2I Financial Group primarily serves individual clients aged 50 and over, as well as high-net-worth individuals and pension and profit-sharing plans. The firm offers modular or comprehensive financial planning and asset management, using third-party registered investment advisors to implement tactically managed mutual fund and ETF allocations tailored to clients’ financial plans.

General retirement planning Retirement income strategy Income planning Approaching retirement
user avatar

Liam G

Series 65

Boone, NC

Fortis Wealth Management

Liam Gilroy is a financial advisor with Fortis Wealth Management, holding a Series 65 designation and bringing 11 years of industry experience. His background includes service in the United States Army from 2007 to 2016 and ongoing membership in the U.S. Army National Guard reserves. Outside of his advisory role, he manages rental properties through Magnolia Operations LLC. Fortis Wealth Management is a state-registered investment adviser managing approximately $79 million for individual and high-net-worth clients as well as retirement plan sponsors. The firm provides discretionary asset management, financial planning, 401(k) consulting and administration, and business development advisory services, with an investment process that incorporates fundamental, technical, and cyclical analysis.

College savings (529s, UTMA, etc.) General retirement planning Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Military & Veterans Founder/Business Owner
user avatar

Edwin C

CFP®, Series 63

Boone, NC

IronBridge Wealth Counsel, LLC

Edwin Cummer is a CFP® professional with 26 years of industry experience, currently serving at IronBridge Wealth Counsel, LLC since 2022. Prior to this, he operated his own advisory firm, Edwin R. Cummer, LLC, for 11 years. IronBridge Wealth Counsel provides financial planning and consulting services to individuals, non-profits, corporations, and other business entities through project-based and retainer-style engagements. The firm focuses on planning and referral arrangements rather than discretionary portfolio management, using fundamental analysis and modern portfolio theory to support various investment strategies.

General retirement planning Income planning Business exit / sale strategy Cash flow / budgeting
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Sterling B

Series 65

Banner Elk, NC

Sterling Wealth Advisors, Inc.

Sterling Barrett is a financial advisor at Sterling Wealth Advisors, Inc. with one year of industry experience. He holds a Series 65 designation and has previously worked at Lowes' Food and attended Liberty University. Sterling Wealth Advisors serves individuals, high-net-worth clients, trusts, estates, and retirement plans, providing discretionary investment management along with comprehensive financial planning and consulting services. The firm manages over $200 million in client assets through customized portfolios using no-load mutual funds, ETFs, fixed income, and U.S. government securities.

General retirement planning
user avatar

Anthony W

Series 65

Boone, NC

Fortis Wealth Management

Anthony Winkels is a financial advisor at Fortis Wealth Management with 11 years of industry experience. He holds a Series 65 designation and has worked at Goldman Sachs & Co. LLC and Crown Venture Management, LLC. Winkels is also a member of the U.S. Army Reserves, where he commits regular time for training and field exercises. Fortis Wealth Management serves individual and high-net-worth households as well as retirement plan sponsors, offering discretionary asset management, financial planning, 401(k) consulting, and business development advisory services. The firm emphasizes individualized portfolios, ERISA 3(21) fiduciary services, and client education through seminars and workshops.

College savings (529s, UTMA, etc.) General retirement planning Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Military & Veterans Founder/Business Owner
user avatar

Rita H

Series 65

Ner Bern, NC

Altrius Capital Management, Inc.

Rita Hendrick Smith is a financial advisor at Altrius Capital Management, Inc. with 14 years of industry experience. She holds a Series 65 designation and has been with Altrius since 2007. Altrius Capital Management serves a diverse client base including individuals, retirement plans, trusts, estates, corporations, charitable organizations, and investment companies. The firm employs a fundamentally based, value-oriented, and risk-managed investment approach, offering discretionary investment management, financial planning, and advisory consulting services.

Wealth management Active portfolio management Real estate investing Retirement plans for business owners (SEP, solo 401k)
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