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Michael Wesley Custer

Advisor at Harborfront Financial Group — Ludington, MI

Updated today

Credentials

CFP®, Series 66

Experience

8 years

Location

Ludington, MI 49431

Harborfront Financial Group logo

Harborfront Financial Group

Supported

Total advisors

4

Clients per advisor

149 Very High

Avg AUM per client

$246,479 Very Low

HNW client ratio

27% Typical

About

Michael Custer is a CFP® with eight years of industry experience and is currently an advisor at Harborfront Financial Group. He has worked at LPL Financial since 2017 and operates Custer Insurance Agency, LLC, which provides property and casualty as well as life insurance. Harborfront Financial Group offers investment advisory and financial planning services to individuals, high-net-worth clients, trusts, estates, charitable organizations, and other business entities. The firm uses a range of investment strategies, including fundamental and technical analysis, and implements discretionary model portfolios and third-party strategies through LPL Financial programs.

Client services

Based on Harborfront Financial Group

Financial planning Portfolio management Selection of other advisers

Expertise

Based on Harborfront Financial Group

General retirement planning Retirement income strategy Social Security optimization College savings (529s, UTMA, etc.)

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Fee options

Fixed

Fixed fees ranging from $100 to $7,000 quarterly in arrears, negotiated based on service complexity.

Commissions

Commission-based compensation may be received by associated persons registered with LPL Financial for sale or holding of mutual funds and other securities.

Other

Minimum fee: Minimum program fee of $250 for SMS

Location

Ludington, MI

401 W Ludington Ave, Ste 103

Ludington MI 49431

Advisors at this office

4

Most active in

Michigan · Texas

Work history

8 years of industry experience

Harborfront Financial LLC

2024 - Present • 2 years

Ludington, MI

LPL Financial

2018 - Present • 8 years

Zeeland, MI

LPL Financial

2018 - 2024 • 6 years

Zeeland, MI

LPL Financial

2017 - 2018 • 1 year

Zeeland, MI

Custer Insurance Agency, LLC

2012 - Present • 14 years

Zeeland, MI

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Jana P

Series 63

Ludington, MI

Plaisier Financial Group LLC

Jana Plaisier is a financial advisor with Plaisier Financial Group LLC in Ludington, MI, holding a Series 63 designation and 39 years of industry experience. She has operated her own financial advisory firm since 2002 and is involved in related businesses including tax preparation and affiliate marketing. Additionally, she serves as a skincare consultant for Rodan and Fields on a limited basis. Plaisier Financial Group provides portfolio supervisory services, investment advice, and financial planning to individuals, retirement accounts, charitable organizations, and business entities. The firm customizes investment recommendations based on client objectives and risk tolerance, emphasizing diversification and continuous account monitoring.

Life insurance needs analysis
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Jonathan L

Series 65

Ludington, MI

Middle Coast Investing LLC

Jonathan Liss is a financial advisor with Middle Coast Investing LLC holding a Series 65 designation. He has five years of experience as a contributor at Seeking Alpha. Middle Coast Investing serves individual and high-net-worth clients by offering discretionary portfolio management and tailored advisory services. The firm employs strategic ETF allocation and active equity strategies, managing a diverse range of instruments with regular portfolio reviews and client meetings.

Passive / index investing Active portfolio management
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Elizabeth D

Series 63, Series 65

Ludington, MI

Harborfront Financial Group

Elizabeth De Kuiper is a financial advisor at Harborfront Financial Group with 26 years of industry experience. She holds Series 63 and Series 65 licenses and previously worked at LPL Financial LLC for 20 years before joining Harborfront Financial LLC in 2024. Harborfront Financial Group provides investment advisory and financial planning services to individuals, high-net-worth clients, trusts, estates, charitable organizations, and other business entities. The firm’s investment approach combines fundamental, technical, charting, and cyclical analysis, utilizing strategies from long-term asset allocation to shorter-term trading, often through discretionary model portfolios and third-party strategies available via LPL programs.

General retirement planning Retirement income strategy Social Security optimization College savings (529s, UTMA, etc.)
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Raymond J

CFP®, Series 63, Series 65

Ludington, MI

Harborfront Financial Group

Raymond Janish is a CFP® with 30 years of industry experience. He currently serves at Harborfront Financial Group, joining the firm in 2024 after 22 years with LPL Financial LLC. Outside of his advisory work, he is involved in farming beef cattle for 4-H through Janish Farms LLC. Harborfront Financial Group provides investment advisory and financial planning services to individuals, high-net-worth clients, trusts, estates, charitable organizations, and other business entities. The firm employs a range of investment strategies, including long-term asset allocation and shorter-term trading, and utilizes discretionary model portfolios and third-party strategies through LPL Financial-sponsored programs.

General retirement planning Retirement income strategy Social Security optimization College savings (529s, UTMA, etc.)
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Daniel S

Series 65

Ludington, MI

Middle Coast Investing LLC

Daniel Shvartsman is the sole advisor at Middle Coast Investing LLC, an independent registered investment adviser based in Ludington, MI. He holds a Series 65 designation and has two years of industry experience. His prior work includes roles at Investing.com and Shortman Studios, as well as eight years contributing to Seeking Alpha. Middle Coast Investing LLC manages approximately $12.1 million in client assets, serving individual and high-net-worth clients with discretionary portfolio management. The firm employs both passive, index-based ETF strategies and actively managed stock portfolios, incorporating inverse and leveraged funds as part of its investment approach.

Passive / index investing Active portfolio management
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Autumn W

Series 65, Series 63

Ludington, MI

Harborfront Financial Group

Autumn Wittlieff is a financial advisor with Harborfront Financial Group in Ludington, MI, holding Series 63 and Series 65 credentials and four years of industry experience. She previously worked at LPL Financial LLC and has background experience in education and local business. Wittlieff is also a licensed notary. Harborfront Financial Group provides investment management, financial planning, and retirement-plan consulting to individual and high-net-worth clients, using a combination of fundamental, technical, cyclical, and economic analysis alongside strategic asset allocation. The firm manages accounts primarily on a discretionary basis and utilizes multiple LPL Financial advisory programs and algorithm-driven managed services.

General retirement planning Retirement income strategy Social Security optimization College savings (529s, UTMA, etc.)
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