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Michelle Lynne Martinez

Advisor at Rise Up Planning, LLC — Edwards, CO

Updated today

Credentials

CFP®, Series 63, Series 66

Experience

27 years

Location

Edwards, CO 81632

Rise Up Planning, LLC logo

Rise Up Planning, LLC

Independent

Total advisors

1

Clients per advisor

0 Very Low

Avg AUM per client

—

HNW client ratio

—

About

Michelle Martinez is a CFP® professional based in Edwards, CO, with 27 years of industry experience. She is the owner and sole advisor at Rise Up Planning, LLC, and has held positions at several firms including Purshe Kaplan Sterling Investments, OSAIC, and Securities America. Martinez also operates Cornerstone Insurance and Financial Group, where she provides financial planning, investment advisory, and insurance services. Rise Up Planning offers discretionary asset management and comprehensive financial planning to individuals, high-net-worth clients, and business entities, including ERISA plan consulting. The firm employs a generally passive, model-based investment approach grounded in Modern Portfolio Theory, managing portfolios across a range of asset classes with regular account reviews and tax-loss harvesting when appropriate.

Client services

Based on Rise Up Planning, LLC

Financial planning Portfolio management Pension consulting

Expertise

Based on Rise Up Planning, LLC

Passive / index investing Cash flow / budgeting

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Fee options

Fixed

Fixed annual fee of $1,200 for ongoing financial planning (paid $100/month or $400/quarter). Fees for financial plans may also be billed 50% in advance with the balance due upon plan delivery or in full at contract commencement.

Percentage

1.50% annually (standard annual advisory fee for discretionary asset management; fee is negotiable)

Commissions

Advisor representatives receive commissions from insurance product sales and securities as registered representatives, separate from advisory fees.

Project-based

$250 per hour for financial planning services.

Location

Edwards, CO

56 Edwards Village Blvd, Suite 219 8

Edwards CO 81632

Advisors at this office

1

Most active in

Colorado

Work history

27 years of industry experience

Rise Up Planning, LLC

2026 - Present • 1 year

Gypsum, CO

Purshe Kaplan Sterling Investments, Inc.

2026 - Present • 1 year

Albany, NY

OSAIC

2024 - 2026 • 2 years

Gypsum, CO

Rise Up Planning

2023 - Present • 3 years

Edwards, CO

SECURITIES AMERICA, inc.

2020 - 2024 • 4 years

Gypsum, CO

Securities America Advisors, Inc.

2020 - 2024 • 4 years

Gypsum, CO

SSN Advisory Inc

2014 - 2020 • 6 years

Gypsum, CO

Securities Service Network, inc

2014 - 2020 • 6 years

Gypsum, CO

VOYA Financial Advisors, Inc.

2012 - 2014 • 2 years

CO

Transamerica Financial Advisors

2012 - 2012 • 1 year

Centennial, CO

Investment Advisors International, Inc.

2011 - 2012 • 1 year

Greenwood Village, CO

LPL Financial

2009 - 2009 • 1 year

Brookfield, WI

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Craig L

Series 66

Avon, CO

Lathram Financial Group, LLC

Craig Lathram is the principal of Lathram Financial Group, LLC, an independent registered investment adviser based in Avon, Colorado. He holds a Series 66 designation and has 17 years of industry experience. Prior to founding his firm in 2008, he worked with Vail Associates and Billion Dollar Mentoring. Outside of his advisory work, he is a part-time ski instructor. Lathram Financial Group serves individuals, small business owners, corporate executives, trusts, and estates, offering investment management, financial planning, retirement plan advisory, and consulting services. The firm uses a combined fundamental and technical investment approach with an emphasis on capital preservation and tactical allocation shifts. It also provides retirement plan consulting and fiduciary services, utilizing third-party research and reporting tools.

Wealth management Private / alternative investments Real estate investing Retirement income strategy Tax-loss harvesting Founder/Business Owner Executive Approaching retirement
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Christopher S

Series 63, Series 66

Minturn, CO

Semrod Capital LLC

Christopher Semrod is the principal advisor at Semrod Capital LLC, an independent advisory firm. He holds Series 63 and Series 66 designations and has 25 years of industry experience. Prior to founding Semrod Capital in 2018, he worked at Merrill, Waddell & Reed, and Strategic Wealth Planning, among other firms. Semrod Capital provides discretionary and non-discretionary asset management and portfolio monitoring to individuals, high-net-worth clients, business entities, and select charitable organizations. The firm uses a variety of analysis methods and strategies tailored to client goals, and it manages approximately $20.7 million across about 20 client relationships.

Active portfolio management
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John M

CFA®

Edwards, CO

JCM3 Asset Management, LLC

John Maxwell III is a CFA® charterholder and principal of JCM3 Asset Management, LLC with over 25 years of industry experience. He previously worked at Waddell and Reed for 23 years and also held roles at Macquarie Group and other firms. JCM3 Asset Management provides discretionary portfolio management to institutional clients and high-net-worth individuals, using a macro-driven investment approach combined with fundamental security analysis focused on undervalued international equities and related instruments.

Active portfolio management Concentrated stock management
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Brooks M

Series 66

Eagle, CO

BCM Wealth Management, LLC

Brooks Marsted is a financial advisor with BCM Wealth Management, LLC, holding a Series 66 designation and 23 years of industry experience. He has worked with Kovack Advisors, Inc. and Kovack Securities, Inc. since 2005. BCM Wealth Management provides wealth and portfolio management services primarily to high-net-worth individuals, trusts, and small business retirement accounts. The firm employs fundamental analysis to build portfolios tailored to each client’s objectives and risk tolerance, generally operating on a non-discretionary basis with a focus on individualized portfolio management.

Active portfolio management Options & derivatives strategies
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Donavan C

Series 66

Eagle, CO

Aberle Investment Management LLC

Donavan Cox is a financial advisor at Aberle Investment Management LLC with 19 years of industry experience. He holds a Series 66 designation and has worked at Morgan Stanley Smith Barney and Citigroup Global Markets, as well as Morgan Stanley. Aberle Investment Management provides fee-only investment management and financial planning to individuals, high-net-worth families, trusts, estates, and certain businesses, focusing on long-term capital preservation and growth. The firm uses a combination of long-term thematic and strategic allocation alongside shorter-term tactical strategies, primarily through no-load mutual funds and ETFs, and offers household-level fee aggregation that may include held-away assets.

Wealth management Active portfolio management Passive / index investing Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k)
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Bo P

CFP®, CFA®, Series 66

Avon, CO

Orographic Financial Advisors

Bo Pihl III is a CFP® and CFA®-credentialed financial advisor with 23 years of industry experience. He has worked at Orographic Financial Advisors since 2022 and previously spent 20 years at Neidiger, Tucker, Bruner, Inc. Orographic Financial Advisors provides wealth management and financial planning services for individual and institutional clients, including high-net-worth individuals, foundations, and retirement plans. The firm applies an investment approach based on Modern Portfolio Theory and combines fundamental, technical, cyclical, and macroeconomic analysis while tailoring portfolios to client risk tolerance and time horizon.

Wealth management Charitable giving & philanthropy Business succession planning
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