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Michelle C Square

Advisor at Avantax Planning Partners, Inc. — Southampton, NJ

Updated today

Credentials

Series 63, Series 65

Experience

29 years

Location

Southampton, NJ

Avantax Planning Partners, Inc.

Multi-team

Total advisors

252

Across 130 offices

Clients per advisor

30 Very Low

Avg AUM per client

$692,697 Typical

HNW client ratio

16% Typical

About

Michelle Square is a financial advisor with Avantax Planning Partners, Inc. in Southampton, NJ, holding Series 63 and Series 65 credentials and 29 years of industry experience. Her prior work includes roles at Equitable Advisors and Axa Advisors, LLC. Avantax Planning Partners, Inc. provides portfolio management, financial planning, and managed retirement plan services to individuals, pension and profit-sharing plans, charitable organizations, and businesses. The firm delivers these services primarily through a network of CPA firms and registered advisor representatives, managing approximately $7.57 billion in assets for about 7,500 clients as of December 2025.

Client services

Based on Avantax Planning Partners, Inc.

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on Avantax Planning Partners, Inc.

Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Retirement income strategy

Occupation focus

Based on Avantax Planning Partners, Inc.

Founder/Business Owner Attorney

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Fee options

Fixed

Flat fees for stand-alone financial planning services; negotiable and specified in client agreement.

Percentage

$0 - $1,000,000: 1.25% $1,000,001 - $2,000,000: 1.00% $2,000,001 - $5,000,000: 0.75% $5,000,001+: 0.60%

Commissions

Applicable only through affiliated broker-dealer or insurance services, separate from advisory fees.

Project-based

Hourly rates for financial planning services may be charged and are negotiable.

Other

Account minimum: $125,000 for Collateralized, Non-Purpose Loan Program; 0 for other services (no minimum explicitly stated or minimums are waivable/negotiable) Fee-only: Fixed or hourly fees for stand-alone financial planning services; fees are negotiable and specified in written agreement.

Location

See office

Southampton, NJ

Southampton NJ

Advisors at this office

1

Most active in

New Jersey

Work history

29 years of industry experience

Cetera Wealth Services, LLC

2025 - Present • 1 year

Dallas, TX

Cetera

2025 - Present • 1 year

Schaumburg, IL

Avantax Planning Partners, Inc.

2024 - Present • 2 years

Dubuque, IA

Cetera Wealth Services, LLC

2024 - Present • 2 years

El Segundo, CA

Cetera Advisors LLC

2024 - Present • 2 years

Greenwood Village, CO

Cetera Investment Services Llc

2024 - Present • 2 years

Saint Cloud, MN

Cetera Financial Specialists LLC

2024 - Present • 2 years

Schaumburg, IL

Avantax Investment Services

2022 - 2025 • 3 years

Dallas, TX

Avantax Advisory Services

2022 - 2025 • 3 years

Dallas, TX

Equitable Advisors

2010 - 2022 • 12 years

New York, NY

Axa Advisors, LLC

2010 - 2020 • 10 years

New York, NY

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Stephen D

CFP®, Series 63, Series 65

Marlton, NJ

De Cesare Retirement Specialists

Stephen De Cesare is a CFP® professional with 26 years of industry experience, currently serving as the principal of De Cesare Retirement Specialists since 2008. His prior roles include positions at Triad Advisors, LLC, Royal Alliance Associates, Inc., Investment Advisors Asset Management, LLC, and Investment Advisors & Consultants, Inc. In addition to his advisory work, he is an independent insurance broker. De Cesare Retirement Specialists provides portfolio management, financial planning, and consulting services to individuals, trusts, estates, charitable organizations, and business entities. The firm employs a combination of quantitative and qualitative investment methods, offers both discretionary and non-discretionary services, and incorporates a range of strategies including leveraged and inverse funds as well as crypto-focused ETFs for clients with higher risk tolerance.

General retirement planning Income planning
user avatar

Matthew C

Series 66

Bensalem, PA

Conroy Capital LLC

Matthew Conroy is the principal of Conroy Capital LLC, an independent advisory firm based in Bensalem, PA. He holds a Series 66 designation and has two years of industry experience. Prior to founding Conroy Capital, Conroy held roles at Fortis Group Advisors, LPL Financial, and Prudential. Outside of his advisory work, he is employed by Pro Football Focus. Conroy Capital LLC provides discretionary portfolio management to individuals, high-net-worth clients, and charitable organizations, offering customized Investment Policy Statements and tailored asset allocations. The firm operates a private hedge fund managed by Conroy and employs both fundamental and technical analysis across a range of asset classes under discretionary authority.

Private / alternative investments Active portfolio management
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Phyllis S

CFP®, CFA®, Series 65

Moorestown, NJ

Arrington Financial Advisors, LLC

Phyllis Storms is a financial advisor at Arrington Financial Advisors, LLC with 17 years of industry experience. She holds the CFP®, CFA®, and Series 65 designations and has worked at Touchstone Financial Advisors since 2011. Arrington Financial Advisors provides financial planning and discretionary investment management to individuals, trusts, and estates. The firm employs a top-down investment approach combining active and passive strategies, serving a diverse client base including retail, institutional, and charitable entities.

General retirement planning General tax planning Wealth management Retirement income strategy
user avatar

Edward G

CFP®, Series 66

Marlton, NJ

Financial Life Planning, LLC

Edward Goldstein is a Certified Financial Planner® with over 22 years of experience in the financial services industry. He has been the principal advisor at Financial Life Planning, LLC since 2008. Financial Life Planning, LLC provides comprehensive financial planning, consulting, and portfolio management services to individuals, families, small business owners, trusts, estates, and retirement plan participants. The firm uses customized, diversified portfolios primarily consisting of ETFs, mutual funds, and individual securities, supported by continuous supervision and advanced planning tools such as Monte Carlo analysis.

College savings (529s, UTMA, etc.) Business exit / sale strategy Founder/Business Owner
user avatar

Francis M

CFP®, Series 66

Cherry Hill, NJ

CoAdjutant Financial Planning Services

Francis Manella is a CFP® professional with 17 years of experience in the financial services industry. He is currently with CoAdjutant Financial Planning Services and has previously worked at OSAIC Wealth, Emoney Planning Services, American Portfolios, and MassMutual Greater Philadelphia. CoAdjutant Financial Planning Services provides outsourced, white-label financial planning and support primarily to other investment adviser representatives and business owners. The firm specializes in creating compliance-tested, comprehensive financial plans using deterministic and probabilistic projections, focusing on practice support and compliance rather than direct client asset management.

Life insurance needs analysis Disability insurance Long-term care insurance General retirement planning Equity compensation tax strategy Founder/Business Owner Executive
user avatar

Alan G

Series 63, Series 65

Marlton, NJ

Pine Valley Private Wealth

Alan Gottlob is a financial advisor at Ethos Financial Group, LLC with 40 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Ethos Financial Group since 2024. Prior to this, he was with TFS Securities, Inc. and has maintained a longstanding role at Shingle Oak Advisors, LLC since 2001. He also serves as a board member of West Bay Holdings Ltd, where he provides strategic, capital, and actuarial governance oversight. Ethos Financial Group is a multi-team registered investment adviser managing approximately $2.14 billion and serves individuals, trusts, estates, charitable organizations, and institutional clients. The firm offers diversified, model-based portfolio management and financial planning services, utilizing a mix of mutual funds, ETFs, equities, and fixed income, supplemented by third-party research and AI tools for support.

Business succession planning General estate planning guidance Retirement income strategy Tax strategies for small businesses Life insurance needs analysis
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