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Morris W. Beverage III

Advisor at Cetera — Mentor, OH 8450 Mentor Ave

Updated today

Credentials

Series 66

Experience

25 years

Location

Mentor, OH 44060

Cetera logo

Cetera

Institution

Total advisors

10,182

Across 5,098 offices

Clients per advisor

79 Low

Avg AUM per client

$306,089 Low

HNW client ratio

10% Low

About

Morris Beverage III is a financial advisor at Cetera with 25 years of industry experience and a Series 66 designation. He has previously worked with LPL Financial and Avantax entities and has owned and operated several businesses, including Blakely Insurance, Inc., a property and casualty agency. Beverage also serves on multiple public service boards in Lake County, Ohio, including the Northeast Ohio Area Coordinating Agency and the Lake County Land Bank. Cetera Investment Advisers LLC is a multi-manager platform serving a broad client base that includes individuals, employer-sponsored retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a range of portfolio management, financial planning, and consulting services through a nationwide network of independent advisors.

Client services

Based on Cetera

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Cetera

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

Occupation focus

Based on Cetera

Founder/Business Owner Executive

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Fee options

Fixed

Flat fees may be charged for financial planning and consulting services as negotiated with advisor.

Percentage

$0 - $250,000: up to 2.90% $250,001 - $500,000: up to 2.90% $500,001 - $1,000,000: up to 2.70% $1,000,001 - $2,000,000: up to 2.00% $2,000,001+: up to 1.50%

Commissions

Advisors may be registered representatives and licensed insurance agents earning commissions on securities and insurance products.

Project-based

Consulting and financial planning services may be charged on an hourly rate basis, ranges not specifically stated.

Other

Account minimum: $5,000 Fee-only: Flat fees for financial planning and consulting services; hourly fees for financial planning and consulting according to client agreement; fees negotiated with advisor.

Location

See office

Mentor, OH 8450 Mentor Ave

8450 Mentor Ave, Suite 100

Mentor OH 44060

Advisors at this office

4

Most active in

Ohio

Work history

25 years of industry experience

Cetera

2025 - Present • 1 year

Schaumburg, IL

Cetera Wealth Services, LLC

2025 - Present • 1 year

Mentor, OH

Avantax Insurance Agency, LLC

2025 - 2025 • 1 year

Mentor, OH

Avantax Investment Services Inc.

2025 - 2025 • 1 year

Mentor, OH

Avantax Advisory Services

2025 - 2025 • 1 year

Mentor, OH

Lake County, Ohio

2025 - Present • 1 year

Painesville, OH

Blakely Insurance, Inc.

2023 - Present • 3 years

Mentor, OH

M.W. Beverage Properties, LLC

2021 - Present • 5 years

Mentor, OH

Lighthouse Delivery Services, LLC

2020 - Present • 6 years

Mentor, OH

Lighthouse Advisers, LLC

2015 - 2025 • 10 years

Mentor, OH

LPL Financial

2015 - 2025 • 10 years

Mentor, OH

M.W. Beverage, Inc

2014 - Present • 12 years

Mentor, OH

Wells Fargo Clearing

2010 - 2015 • 5 years

OH

Nca Financial Planners

2007 - 2010 • 3 years

Mayfield Heights, OH

Natcity Investments, Inc.

2006 - 2007 • 1 year

Mentor, OH

Merrill

2001 - 2006 • 5 years

Pepper Pike, OH

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Bradford L

CFP®

Concord, OH

Zenith Investments

Bradford Lohiser is a CFP® professional with 26 years of industry experience. He has been with Bullington Capital Management, LLC since 2009 and also serves as president and Investment Adviser Representative of Lohiser Investment Management, Inc. Prior to Bullington, he was associated with Zenith Investments. Bullington Capital Management provides discretionary portfolio management to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, corporations, and other business entities. The firm employs a suitability-driven process, using fundamental and technical analysis along with a mix of long- and short-term trading strategies.

Active portfolio management
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Edmund B

Series 63

Mentor-On-The-Lake, OH

Valiance Group

Edmund Burke is a financial advisor at Valiance Group LLC with 12 years of industry experience. He holds a Series 63 designation and has been with Valiance Group since 2013. Valiance Group is a state-registered investment adviser serving individuals, families, and businesses, offering portfolio management and ERISA-compliant retirement plan consulting. The firm develops customized portfolios using an analytics module and collaborates with third-party service providers and sub-managers to implement and monitor investment strategies.

Retirement plans for business owners (SEP, solo 401k)
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Rosie G

Series 66

South Euclid, OH

Strait Direction Wealth Management

Rosie George is a financial advisor at Strait Direction Wealth Management with nine years of industry experience. She previously worked at Edward Jones for five years before founding her independent practice in 2021. In addition to advisory services, she owns a tax-preparation business, Mitchell Financial Services. Strait Direction Wealth Management provides personalized financial planning and discretionary investment management primarily to middle- and high-net-worth individuals, trusts, estates, charitable organizations, and small businesses. The firm employs a passive buy-and-hold investment approach using diversified portfolios of no-load mutual funds and ETFs, managing accounts on a discretionary basis while allowing client-imposed restrictions.

General tax planning Cash flow / budgeting
user avatar

Jeremy P

Series 66

South Euclid, OH

Atlas Wealth Management

Jeremy Pardue is a financial advisor at Atlas Wealth Management with 10 years of industry experience. He holds a Series 66 designation and has worked at firms including LPL Financial and Avantax Investment Services. In addition to his advisory role, Pardue is an independent insurance producer for various insurance companies. Atlas Wealth Management provides fee-based investment advisory services and comprehensive financial planning to individuals, trusts, estates, charitable organizations, and business entities. The firm employs an active, tactical allocation approach using a broad range of instruments and offers both discretionary and non-discretionary portfolio management along with standalone planning engagements.

Options & derivatives strategies Tax-loss harvesting Cash flow / budgeting Retirement income strategy Life insurance needs analysis
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Bruce H

Series 63, Series 65

Mayfield Heights, OH

Herrick Portfolio Management Co.

Bruce Herrick is the sole advisor at Herrick Portfolio Management Co. with 53 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Merrill from 2000 to 2008 before founding his current firm in 2008. Herrick Portfolio Management Co. serves individual investors and a small number of institutional clients, offering financial planning, consulting, and portfolio management services. The firm uses technical analysis, including point-and-figure charting, to guide discretionary portfolio management across various asset classes.

Passive / index investing Active portfolio management
user avatar

Marc M

CFP®, Series 66, Series 63

Mentor, OH

McLean Financial Planning and Investment Management

Marc Mc Lean is a CFP® professional with 16 years of industry experience. He serves as president of McLean Financial Planning and Investment Management, where he has worked for over a decade, and also leads ESD Technologies, Inc., a software development and licensing company. McLean Financial Planning and Investment Management provides investment management and financial planning services to individuals, high-net-worth clients, pension and profit-sharing plans, and corporate entities. The firm employs a mix of fundamental and technical analysis with a long-term trading orientation, primarily investing in U.S. securities and managing accounts on a discretionary basis.

Active portfolio management Options & derivatives strategies Real estate investing
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