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Natalia Laura Herken

Advisor at Edelman Financial Engines — Van Alstyne, TX

Updated today

Credentials

Series 66, Series 65

Experience

16 years

Location

Van Alstyne, TX

Edelman Financial Engines logo

Edelman Financial Engines

Institution

Total advisors

722

Across 322 offices

Clients per advisor

661 Very High

Avg AUM per client

$375,508 Low

HNW client ratio

10% Low

About

Natalia Herken is a financial advisor at Edelman Financial Engines with 16 years of industry experience. She holds the Series 66 and Series 65 designations and previously worked at Fisher Investments and American Century Investment Services Inc. Herken is based in Van Alstyne, Texas. Edelman Financial Engines provides technology-enabled investment advisory and financial planning services to individual investors, retirement-plan participants, and institutional clients. The firm uses a committee-driven modeling process combined with planner delivery and online tools, offering both discretionary and non-discretionary investment options with a focus on diversified portfolios, periodic rebalancing, and long-term strategy.

Client services

Based on Edelman Financial Engines

Financial planning Portfolio management Pension consulting Selection of other advisers Newsletters or periodicals Educational seminars or workshops

Expertise

Based on Edelman Financial Engines

Retirement income strategy General retirement planning Tax-loss harvesting Private / alternative investments Concentrated stock management

Occupation focus

Based on Edelman Financial Engines

Retired Founder/Business Owner

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Fee options

Fixed

Up to $10,000 one-time fee for financial plans (waivable). Some clients may have negotiated flat fees not exceeding 1.75% AUM.

Percentage

$0 - $400,000: 1.75% $400,001 - $750,000: 1.25% $750,001 - $1,000,000: 1.00% $1,000,001 - $3,000,000: 0.75% $3,000,001 - $10,000,000: 0.60% $10,000,001 - $25,000,000: 0.50% $25,000,000 - Negotiable: Negotiable

Project-based

Up to $10,000 one-time fee for financial plan development (can be waived). Online Advice up to $300/year.

Subscriptions

Online Advice fees up to $300 per year, payable in advance by credit card.

Other

Account minimum: $5,000 for Wrap Fee Program legacy EFS clients (may be reduced or waived at discretion), $500,000 for institutional clients (may be waived or reduced at discretion), $10,000 for Workplace IRA (may be waived), $5.00 for defined contribution plan participants prior to transactions. Minimum fee: $225 minimum quarterly fee may apply for Personal Advisor clients. Fee-only: Fees based on assets under management as per tiered schedule; no commissions.

Location

See office

Van Alstyne, TX

Van Alstyne TX

Advisors at this office

1

Most active in

Texas · Virginia

Work history

16 years of industry experience

Edelman Financial Engines

2025 - Present • 1 year

Santa Clara, CA

Fisher Investments

2020 - 2025 • 5 years

Plano, TX

American Century Investment Services Inc.

2010 - 2020 • 10 years

Kansas City, MO

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Todd F

CFP®, Series 63, Series 66

Prosper, TX

Stonecreek Private Wealth, LLC

Todd Frederick is a CFP® professional with 29 years of industry experience. He is the sole advisor at Stonecreek Private Wealth, LLC, where he has worked since 2022. Prior to that, he held roles at Fidelity Personal and Workplace Advisors and Strategic Advisors LLC. Outside of his advisory work, he is a director and silent partner at a women’s kickboxing gym. StoneCreek Private Wealth provides discretionary investment management and financial planning services primarily to individuals, trusts, charitable organizations, businesses, and qualified retirement plans, generally serving larger accounts with a $1 million minimum. The firm employs an evidence-based investment approach grounded in Modern Portfolio Theory, utilizing diversified, low-turnover mutual funds and ETFs, with a notable reliance on Dimensional Fund Advisors products.

Passive / index investing
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Roderick R

Series 65

Celina, TX

Finance.vet LLC

Roderick Roberts II is the sole advisor at Finance.vet LLC, holding a Series 65 designation with one year of experience. His prior work includes roles at C4 Constructors LLC and Beauty Bakerie Cosmetics Brand, Inc. Finance.vet LLC provides internet-based discretionary portfolio management primarily for U.S. veterans, military retirees, and military-connected families, employing an ETF-first investment approach with a focus on options-income and digital-asset strategies. The firm offers an optional advisory service distinct from its educational technology platform and operates a partner-funded cohort model to reduce fees for eligible clients.

Retirement income strategy Options & derivatives strategies Tax-loss harvesting Military & Veterans

Molly L

CFP®, CFA®

Celina, TX

Laughter Financial

You've experienced an unimaginable loss: the loss of a spouse, a marriage, or a loved one. You never handled the "money" side of things, and you're scared. Your estate planning or divorce attorney has helped you through the nuts and bolts, but now what? Molly Laughter, CFA® Charterholder and CERTIFIED FINANCIAL PLANNER™ is passionate about helping women understand finances and answer this question. Molly has spent her professional career making complicated financial topics relatable and understandable. You don't have to know numbers to build a successful life or start again. Molly’s mission is to educate and empower the women she works with to live a life they love, with solid analysis and planning as a foundation for the future. She provides access to comprehensive financial planning and investment management.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) Divorced Women Widow/Widower Baby Boomers (Born 1946-1964)
user avatar

Wesley Y

CFP®, Series 65

Prosper, TX

Oakwood Advisory Group, LLC

Wesley Young is a CFP® with 17 years of industry experience, currently serving as the sole advisor at Oakwood Advisory Group, LLC since 2011. He has also been affiliated with MassMutual since 2009. Outside of his advisory role, Young is involved in multiple business ventures, including ownership interests in several management and fund entities, as well as ownership of an entertainment group. Oakwood Advisory Group provides investment management, financial planning, and consulting services to individuals, high-net-worth clients, trusts and estates, profit-sharing plans, and pooled investment vehicles. The firm employs a disciplined, diversification-focused investment process and offers tailored services directly or through recommended sub-advisors.

Private / alternative investments Real estate investing Wealth management General retirement planning Charitable giving & philanthropy Founder/Business Owner Retired
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Marc H

Series 63, Series 65

Van Alstyne, TX

Marc C Helfrich Registered Investment Advisor

Marc Helfrich is the sole advisor at Marc C Helfrich Registered Investment Advisor in Van Alstyne, TX, holding Series 63 and Series 65 licenses with 22 years of industry experience. He has operated his own advisory firm since 2012 and has been an insurance agent specializing in life, long-term care, and annuity products since 2009. His firm provides tailored financial planning services to individual clients on a non-discretionary basis, focusing on establishing client goals, risk tolerance, and conducting periodic reviews. The firm emphasizes individualized advice without discretionary trading authority and integrates client approval in all account changes.

General retirement planning Wealth management Life insurance needs analysis Cash flow / budgeting
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Joseph M

Series 66

Van Alstyne, TX

McCullough Wealth Management LLC

Joseph Mc Cullough is the principal of McCullough Wealth Management LLC in Van Alstyne, TX, with two years of industry experience. He holds a Series 66 designation and has prior experience at Securities America Advisors, Securities America, Inc., and Ameriprise Financial Services. Mc Cullough is also a CPA licensed since 1993 and a Texas-licensed insurance agent, though he does not currently sell insurance products or provide accounting services. McCullough Wealth Management LLC offers asset management and financial planning services to individuals, corporations, and business entities. The firm combines fundamental and technical analysis with Modern Portfolio Theory to construct portfolios and focuses on long-term, income, and tax-efficient strategies tailored to client objectives and risk tolerance.

College savings (529s, UTMA, etc.) Charitable giving & philanthropy Business Financial Management General estate planning guidance Cash flow / budgeting Founder/Business Owner
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