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Nicholas Reuben Lenning

Advisor at Cetera — Surprise, AZ 13839 W. Bell Road

Updated today

Credentials

Series 63, Series 66

Experience

10 years

Location

Surprise, AZ 85374

Cetera logo

Cetera

Institution

Total advisors

10,209

Across 5,116 offices

Clients per advisor

79 Low

Avg AUM per client

$306,089 Low

HNW client ratio

10% Low

About

Nicholas Lenning is a financial advisor with Cetera who holds Series 63 and Series 66 licenses and has 10 years of industry experience. He has worked at various firms including Avantax Insurance Agency and runs his own businesses focused on tax preparation, accounting, and wealth management. Lenning owns Lenning & Associates and Lenning Wealth Management LLC, which provide tax and financial services in addition to his advisory role. Cetera Investment Advisers LLC serves a wide range of clients including individuals, retirement plans, corporate and charitable entities, and institutional accounts. The firm offers a multi-manager investment platform with discretionary and non-discretionary management options and supports both automated and bespoke portfolio strategies.

Client services

Based on Cetera

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Cetera

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

Occupation focus

Based on Cetera

Founder/Business Owner Executive

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Fee options

Fixed

Flat fees may be charged for financial planning and consulting services as negotiated with advisor.

Percentage

$0 - $250,000: up to 2.90% $250,001 - $500,000: up to 2.90% $500,001 - $1,000,000: up to 2.70% $1,000,001 - $2,000,000: up to 2.00% $2,000,001+: up to 1.50%

Commissions

Advisors may be registered representatives and licensed insurance agents earning commissions on securities and insurance products.

Project-based

Consulting and financial planning services may be charged on an hourly rate basis, ranges not specifically stated.

Other

Account minimum: $5,000 Fee-only: Flat fees for financial planning and consulting services; hourly fees for financial planning and consulting according to client agreement; fees negotiated with advisor.

Location

See office

Surprise, AZ 13839 W. Bell Road

13839 W. Bell Road, Suite 100

Surprise AZ 85374

Advisors at this office

1

Most active in

Arizona · California · Texas

Work history

10 years of industry experience

Cetera Wealth Services, LLC

2025 - Present • 1 year

Surprise, AZ

Cetera

2025 - Present • 1 year

Schaumburg, IL

Lenning & Associates

2021 - Present • 5 years

Surprise, AZ

Nicholas Lenning

2020 - 2021 • 1 year

Surprise, AZ

Avantax Insurance Agency, LLC.

2016 - 2025 • 9 years

Seal Beach, CA

Lenning Tax and Accounting Services Inc

2014 - 2025 • 11 years

Seal Beach, CA

Lenning & Co., Inc.

2014 - 2024 • 10 years

Seal Beach, CA

Avantax Investment Services, Inc.

2014 - 2025 • 11 years

Seal Beach, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Joel B

Series 63, Series 65

Peoria, AZ

21:5 Advisors, LLC

Joel Beyer is a financial advisor at 21:5 Advisors, LLC with 25 years of industry experience. He holds Series 63 and Series 65 credentials and has worked at several firms, including Heritage Wealth Management and RFG Advisory. Beyer has been self-employed since 1989 and founded 21:5 Advisors in 2024. 21:5 Advisors provides investment management, comprehensive financial planning, and facilitates estate-planning document preparation through third-party technology platforms. The firm serves individuals, high-net-worth clients, charitable organizations, and businesses, employing a mix of passive and active investment strategies guided by modern portfolio theory and emphasizing integrated operational and cybersecurity planning.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.)
user avatar

Peter M

Series 63, Series 65

Sun City West, AZ

Martin Financial Solutions, LLC

Peter Martin is the sole advisor at Martin Financial Solutions, LLC, an independent firm based in Sun City West, AZ. He holds Series 63 and Series 65 licenses and has 14 years of industry experience, having led his firm since 2012. In addition to his advisory work, Martin is an independent insurance agent specializing in disability, life, accident, and health insurance. Martin Financial Solutions provides discretionary portfolio management and financial consulting to individuals, trusts, and estates. The firm focuses on asset allocation primarily using exchange-traded funds, incorporating fundamental, cyclical, and technical analysis, and also offers a bi-monthly economics newsletter on a subscription basis.

Active portfolio management Options & derivatives strategies Real estate investing Long-term care insurance Disability insurance
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Carlos A

Series 65

Gelndale, AZ

Alvarado & Associates, LLC

Carlos Alvarado is a financial advisor with Alvarado & Associates, LLC and holds a Series 65 designation. He has seven years of industry experience and also works full-time as a financial analyst at Jacobs Solutions. Alvarado is licensed to provide investment advisory services in Panama and holds a position with Caudal Capital, an investment advisory firm based there. Alvarado & Associates provides discretionary portfolio management to individuals and families, including high-net-worth households, with portfolios tailored to clients’ financial goals and risk tolerance. The firm emphasizes diversified, income-generating investments and manages accounts on a discretionary basis with regular reviews.

Wealth management
user avatar

Charles H

ChFC®

Peoria, AZ

Authentic Financial Planning

Charles Herman Jr. is a ChFC® credentialed financial advisor with five years of industry experience, currently practicing at Authentic Financial Planning in Peoria, AZ. His background includes roles in financial planning, tax preparation, mortgage brokerage, insurance, and real estate sales. Outside of advisory services, he is involved in tax preparation and accounting through his business, The Money Agency, and operates a mortgage lending firm. Authentic Financial Planning serves individuals, families, business owners, and corporations with ongoing financial planning and investment management through tiered packages and project-based services. The firm offers a multi-meeting initial planning process, regular reviews, and a mix of billing options, supported by affiliated businesses in insurance, tax, real estate, and mortgage services disclosed as separate lines of business.

Retirement income strategy Social Security optimization Business succession planning Charitable giving & philanthropy Long-term care insurance Founder/Business Owner Approaching retirement Young Families
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Jonmark R

Series 63, Series 65

Glendale, AZ

Valhalla Advisors LLC

Jonmark Richardson is a financial advisor with Valhalla Advisors LLC in Glendale, AZ, holding Series 63 and Series 65 licenses and having five years of industry experience. He is also the owner of Financial Partners of America LLC, a licensed insurance agency. Richardson has been with Valhalla Advisors since 2020 and has maintained his role at Financial Partners of America since 2011. Valhalla Advisors serves individual and business clients with portfolio management, financial planning, and estate-planning services, offering both discretionary and non-discretionary management across a range of asset classes. The firm uses a combination of cyclical, fundamental, and technical analysis and employs strategies including derivatives and structured products to manage risk and income.

Retirement income strategy Social Security optimization Options & derivatives strategies Founder/Business Owner
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Shawna M

Series 63, Series 66, Series 65

Glendale, AZ

Moore Wealth Partners, LLC

Shawna Moore is the owner and principal advisor of Moore Wealth Partners, LLC in Glendale, AZ, with 10 years of experience in the financial industry. She holds the Series 63, 65, and 66 registrations and has worked at several firms including Foundations Investment Advisors, LLC and McKinney Financial Group. Outside of advisory services, she operates an insurance business offering life, annuities, and long-term care products. Moore Wealth Partners provides discretionary asset management, financial planning, and consulting to individuals, high-net-worth clients, and qualified retirement plans. The firm employs a model-based investment approach through sub-advisors and third-party managers, retaining discretion over model selection and performance monitoring.

Wealth management Retirement income strategy Cash flow / budgeting General tax planning Long-term care insurance Executive Founder/Business Owner HENRY (High Earners, Not Rich Yet) Approaching retirement
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