user avatar

Norma E Whitsitt

Advisor at RBC Capital Markets — Midland, TX W. Texas Avenue

Updated today

Credentials

CFP®, Series 63, Series 65

Experience

31 years

Location

Midland, TX 79701-4255

RBC Capital Markets logo

RBC Capital Markets

Institution

Total advisors

3,825

Across 401 offices

Clients per advisor

72 Low

Avg AUM per client

$1,017,425 Very High

HNW client ratio

4% Very Low

About

Norma Whitsitt is a CFP® professional with over 31 years of industry experience, currently serving at RBC Capital Markets in Midland, TX. She has been with RBC Capital Markets since 2016 and previously worked at City National Bank. Outside of her advisory role, she assists in managing the finances and budgeting for a family-owned trucking business. RBC Wealth Management, a division of RBC Capital Markets, LLC, serves a diverse range of clients including individuals, institutions, and charitable organizations. The firm offers various advisory programs with tailored investment strategies implemented through a mix of in-house and third-party managers, alongside integrated financial services.

Client services

Based on RBC Capital Markets

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops
Service public & private employee benefit plans, endowment funds, foundations, family trusts & various capital/operating funds

Expertise

Based on RBC Capital Markets

Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Concentrated stock management Wealth management

Occupation focus

Based on RBC Capital Markets

Executive Founder/Business Owner Retired Financial Professional

Demographic focus

Based on RBC Capital Markets

Approaching retirement HENRY (High Earners, Not Rich Yet)

Not sure if this advisor is right for you?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

In limited circumstances, fixed dollar amount fee options available for RBC WM Advice Fee, negotiated per client

Percentage

$0 - $25,000: $25,000+:

Other

Account minimum: $25,000 - $600,000 depending on program and strategy Fee-only: RBC Advisor and Portfolio Focus: RBC WM Advice Fee up to 2.50% annually (tiered by asset level, negotiable)

Location

See office

Midland, TX W. Texas Avenue

550 W. Texas Avenue, Suite 120

Midland TX 79701-4255

Advisors at this office

7

Most active in

Texas

Work history

31 years of industry experience

City National Bank

2022 - Present • 4 years

Dallas, TX

RBC Capital Markets, LLC

2016 - Present • 10 years

Dallas, TX

Morgan Stanley

2009 - 2016 • 7 years

Citigroup Global Markets

1995 - 2009 • 14 years

Sarasota, FL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Daren T

CFA®

Midland, TX

Sire Line Capital Management LLC

Daren Taylor is the sole advisor at Sire Line Capital Management LLC in Midland, TX, holding the CFA® designation with 14 years of industry experience. He has led Sire Line Capital Management since its founding in 2008. Sire Line Capital Management provides discretionary portfolio management through a separately managed account platform, focusing on long-term, value-oriented investing. The firm manages concentrated portfolios emphasizing balance-sheet strength, earnings power, and intrinsic-value analysis, with a buy-and-hold approach and the use of a range of investment instruments including derivatives and structured products.

Active portfolio management Concentrated stock management Options & derivatives strategies Real estate investing
user avatar

Crystal R

CFP®, Series 63, Series 65

Midland, TX

Beyond Balanced Financial Planning, LLC

Crystal Rau is a CFP® with 15 years of industry experience, currently leading Beyond Balanced Financial Planning, LLC in Midland, TX. She previously worked at Kevin Foreman - Raymond James FS Branch. Outside of her advisory role, Rau serves as treasurer and finance committee member for a local nonprofit and owns a group of self-serve car washes in Midland. Beyond Balanced Financial Planning provides individualized financial planning, investment management, and ERISA retirement-plan services to individuals, trusts, small businesses, and employer-sponsored retirement plans. The firm emphasizes a Modern Portfolio Theory approach with predominantly passive management, offering discretionary portfolio management and specialized pension and profit-sharing plan consulting.

General retirement planning Equity Recipients (RS/RSU, SOP, ESPP) Cash flow / budgeting College savings (529s, UTMA, etc.) Business exit / sale strategy Founder/Business Owner Retired
user avatar

Christopher T

Series 66

Midland, TX

Trinchera Investments, LLC

Christopher Terebessy is a financial advisor at Trinchera Investments, LLC with 24 years of industry experience. He holds a Series 66 designation and previously worked at Charles Schwab and Charles Schwab Bank for over two decades before becoming self-employed. Trinchera Investments is an independent advisory firm serving individuals, families, trusts, estates, and small businesses with services that include discretionary and non-discretionary portfolio management, comprehensive financial planning, and consulting. The firm’s investment approach combines fundamental and technical analysis with strategic and tactical asset allocation using ETFs, mutual funds, and individual securities.

General retirement planning Retirement income strategy Social Security optimization Income planning Tax-loss harvesting
user avatar

Brian F

CFP®, Series 63

Midland, TX

Burgeon Capital

Brian Fralin is a CFP®-designated financial advisor with 17 years of industry experience. He is the sole advisor at Burgeon Capital, an independent firm based in Midland, TX. Outside of advisory work, he is involved in business consulting through Fralin Management, LP. Burgeon Capital provides financial planning, consulting, investment management, and wealth management services to individuals, institutional clients, and businesses. The firm emphasizes fundamental analysis in its investment approach and offers both discretionary and non-discretionary portfolio management alongside comprehensive planning services.

General retirement planning Business succession planning Wealth management Private / alternative investments Founder/Business Owner
user avatar

Tanya M

Series 63, Series 65

Midland, TX

Horizons Financial Planning

Tanya Mc Cann is a financial advisor at Horizons Financial Planning in Midland, TX, with 43 years of industry experience. She holds Series 63 and Series 65 licenses and previously worked at Ameriprise Financial Services and Investment Professionals, Inc. Horizons Financial Planning serves individuals, including high net worth clients, as well as corporate and charitable organizations, providing asset management and financial planning services. The firm employs both fundamental and technical analysis, primarily focusing on long-term strategies while incorporating client-specific restrictions and utilizing options and other derivatives in some managed accounts.

Wealth management Options & derivatives strategies
user avatar

Michael M

Series 65

Midland, TX

Equilibria Wealth Management, LLC

Michael Moore is a financial advisor with Equilibria Wealth Management, LLC in Midland, TX, holding a Series 65 designation and four years of industry experience. His prior work includes roles at Jacam Catalyst and True Chemical Solutions. He also owns and operates Shiloh Management Services LLC, a contract labor business. Equilibria Wealth Management manages approximately $130 million for about 115 clients, providing discretionary asset management and financial planning to individuals, estates, corporations, and other entities. The firm’s investment approach uses model portfolios incorporating fundamental and technical analysis, with a focus on concentrated security weightings and allocations to inflation-protected fixed income and gold.

Passive / index investing Real estate investing Options & derivatives strategies
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor's Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and referrals are provided by FinanceHQ LLC ("FHQ"), a wholly-owned subsidiary of Warmer and an SEC-registered investment adviser. We may be compensated by participating advisors. You pay no fee to use our matching service, and advisor fees are not increased because of a referral. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to the Terms of Service and Advisory Agreement, and acknowledge Warmer's Privacy Policy. Please review FHQ's ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")