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Norman Thorn Robertson

Advisor at Morgan Stanley — Montecito, CA Coast Village Road

Updated today

Credentials

CFP®, Series 63, Series 65

Experience

43 years

Location

Montecito, CA 93108

Morgan Stanley logo

Morgan Stanley

Institution

Total advisors

23,206

Across 1,016 offices

Clients per advisor

114 High

Avg AUM per client

$670,481 High

HNW client ratio

2% Very Low

About

Norman Robertson is a CFP® with 42 years of industry experience, currently serving as a financial advisor at Morgan Stanley in Montecito, CA. Prior to joining Morgan Stanley in 2017, he worked at Wells Fargo Advisors LLC and Wells Fargo Clearing. Outside of his advisory role, Robertson participates on the investment committee of Standing Together To End Sexual Assault (STESA), a nonprofit organization based in Santa Barbara. Morgan Stanley Wealth Management provides a broad range of advisory programs to individuals and institutions, focusing on tailored financial planning supported by firm-approved tools and investment research. The firm manages approximately $2.74 trillion in client assets and offers comprehensive planning services integrated with its extensive retail and institutional capabilities.

Client services

Based on Morgan Stanley

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops Asset allocation advice

Expertise

Based on Morgan Stanley

General estate planning guidance

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Fee options

Other

Minimum fee: Maximum fee generally $5,000, up to $20,000 for certain financial plans (effective Q1 2026); fees are negotiable and may be discounted up to 100% Fee-only: Financial planning services fees payable as a one-time lump sum fee upon delivery of the Financial Plan

Location

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Montecito, CA Coast Village Road

1111 Coast Village Road

Montecito CA 93108

Advisors at this office

10

Most active in

California · Texas

Work history

43 years of industry experience

Morgan Stanley Private Bank, National Association

2017 - Present • 9 years

New York, NY

Morgan Stanley

2017 - Present • 9 years

Montecito, CA

Wells Fargo Clearing

2016 - 2017 • 1 year

Santa Barbara, CA

WELLS FARGO ADVISORS LLC

2009 - 2016 • 7 years

Santa Barbara, CA

Prudential Equity Group, LLC

1997 - 2003 • 6 years

Santa Barbara, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Aubrey W

Series 65

Goleta, CA

Open Path Financial

Aubrey Williams is a financial advisor at Open Path Financial with a Series 65 designation and two years of industry experience. He has a background in defense technology, having worked as an Associate Director of Program Management at Raytheon Technologies from 2021 to 2025 and previously at Lockheed Martin Corporation for 17 years. In addition to his advisory role, he is involved in an affiliated education business focused on public financial education and workshop content. Open Path Financial provides fee-only financial planning and advisory services primarily on an hourly or fixed-project basis, serving individuals, families, businesses, and trusts. The firm emphasizes long-term, diversified investment strategies using low-cost index funds and ETFs and operates without managing assets or charging percentage-based fees.

Early retirement planning Retirement income strategy General tax planning ESG / Sustainable investing College savings (529s, UTMA, etc.) Founder/Business Owner Executive FIRE (Financial Independence Retire Early)
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Frank T

Series 65, Series 66

Montecito, CA

SoHo Financial Services, LLC

Frank Troise is a financial advisor with Soho Financial Services LLC in Montecito, CA, holding Series 65 and Series 66 credentials and 20 years of industry experience. He has been involved with Soho Financial Services LLC since 2006 and also serves as a principal of Soho Capital LLC and Soho Asset Management LLC, both management consulting firms. SoHo Financial Services LLC provides discretionary portfolio management, model portfolio management, and consulting services to individuals, charitable organizations, and businesses. The firm employs a mix of fundamental, technical, quantitative, and qualitative analysis, typically managing accounts on a discretionary basis with a focus on longer-term purchase strategies.

Options & derivatives strategies Real estate investing
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Dave S

Series 65

Santa Barbara, CA

Montecito Investment Strategies

Dave Strandberg is the founder and sole advisor at Montecito Investment Strategies in Santa Barbara, CA. He holds a Series 65 designation and has 11 years of industry experience. In addition to his advisory work, he founded Supreme Indicator, a software company that produces technical analysis indicators for the TradingView platform. Montecito Investment Strategies provides discretionary portfolio management to individuals, high-net-worth clients, corporations, pension plans, trusts, and charitable organizations. The firm employs two main strategies, combining passive and active management with a focus on fundamental and technical analysis, including proprietary indicators.

Active portfolio management Options & derivatives strategies Concentrated stock management
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David P

Series 63, Series 65

Santa Barbara, CA

Peckham, David A

David Peckham is the sole advisor at Peckham, David A, an independent firm based in Santa Barbara, CA. He holds Series 63 and Series 65 licenses and has 2 years of industry experience as a financial advisor, alongside over 30 years with Santa Barbara Pension Consultants and 40 years as a sole proprietor. The firm provides investment management primarily to individual clients, building portfolios from mutual funds offered by a single fund family. Its investment approach blends modern portfolio theory with a buy-and-hold, fundamentals-based strategy, with client consent required before transactions.

Passive / index investing
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Steven G

CFA®, Series 63

Santa Barbara, CA

Placera Capital Management LLC

Steven Gold is a CFA® charterholder and holds a Series 63 license with seven years of industry experience. He has been the sole advisor at Placera Capital Management LLC since 2014. Placera Capital Management LLC is an independent investment adviser that provides discretionary portfolio management and related advisory services primarily to individual and high-net-worth clients. The firm focuses on equity-oriented portfolios using a combination of fundamental and quantitative analysis, and it employs long-term trading strategies alongside mutual funds, fixed income, and ETFs for diversification.

Active portfolio management
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David J

Santa Barbara, CA

Johannsen & Associates, Inc.

David Johannsen is the sole advisor at Johannsen & Associates, Inc. in Santa Barbara, CA, with 36 years at the firm and a total of 20 years in the industry. Johannsen & Associates, Inc. provides discretionary investment management primarily for individuals, including high-net-worth clients, pension and profit-sharing plans, and trusts. The firm employs proprietary trend-following systems to allocate among mutual funds and uses a Fund Evaluation and Selection System to select equity funds, focusing exclusively on Fidelity mutual funds with direct execution.

Active portfolio management
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