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Olivia M Lupfer

Advisor at Ameritas Advisory Services, LLC — O'Fallon, MO

Updated today

Credentials

Series 66

Experience

7 years

Location

O'Fallon, MO

Ameritas Advisory Services, LLC logo

Ameritas Advisory Services, LLC

Enterprise

Total advisors

549

Across 275 offices

Clients per advisor

53 Low

Avg AUM per client

$448,118 Typical

HNW client ratio

3% Low

About

Olivia Lupfer is a Series 66-licensed financial advisor with seven years of industry experience. She is currently with Ameritas Advisory Services, LLC, having previously worked at firms including Thrivent Investment Management and Moloney Securities Co., Inc. in roles spanning investment management and financial services. Ameritas Advisory Services provides fee-based investment management, financial planning, and retirement-plan advisory services to individuals, corporations, and institutional clients. The firm offers a variety of discretionary and non-discretionary programs utilizing in-house model portfolios, third-party managers, and integrated platforms connected with Ameritas affiliates.

Client services

Based on Ameritas Advisory Services, LLC

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Ameritas Advisory Services, LLC

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management

Occupation focus

Based on Ameritas Advisory Services, LLC

Founder/Business Owner Retired

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Fee options

Fixed

Flat fees for financial planning and consulting services, typically collected 50% in advance and 50% upon delivery

Percentage

$0 - $250,000: Up to 2.00% $250,001 - $500,000: Up to 1.75% $500,001 - $750,000: Up to 1.50% $750,001 - $1,000,000: Up to 1.25% $1,000,001 - $3,000,000: Up to 1.00% $3,000,001+: Negotiable or as low as 0.75% depending on program

Commissions

Commission-based compensation may apply for variable insurance products sold through affiliated broker-dealer AIC

Project-based

Hourly financial planning fees up to $500/hour

Other

Account minimum: Varies by program; see specific program minimums below Minimum fee: Minimum annual program fees such as $40 or $50 depending on program Fee-only: Financial planning and consulting fees charged as hourly fees up to $500/hour or flat fees; one-time or ongoing basis

Location

See office

O'Fallon, MO

O'Fallon MO

Advisors at this office

1

Most active in

California · Missouri

Work history

7 years of industry experience

Ameritas Investment Company, LLc

2026 - Present • 1 year

Lincoln, NE

Ameritas Advisory Services, LLC

2026 - Present • 1 year

Lincoln, NE

Harvest Wealth Group

2026 - Present • 1 year

Exeter, CA

Thrivent Investment Management Inc

2024 - 2026 • 2 years

Minneapolis, MN

Thrivent Financial

2023 - 2026 • 3 years

Appleton, WI

Moloney Securities Co., Inc.

2020 - 2024 • 4 years

Manchester, MO

Moloney Securities Asset Management, LLC

2020 - 2024 • 4 years

Manchester, MO

First Heartland Capital Inc

2018 - 2020 • 2 years

Lake St Louis, MO

Stone Creek Holdings

2017 - 2018 • 1 year

O'Fallon, MO

Francis Howell Schools

2017 - 2017 • 1 year

O'Fallon, MO

Fort Zumwalt Schools

2017 - 2017 • 1 year

O'Fallon, MO

Remax Vision

2017 - 2017 • 1 year

Chesterfield, MO

Austin Machine

2016 - 2017 • 1 year

O'Fallon, MO

AAA Storage

2012 - 2018 • 6 years

St Peters, MO

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Richard E

Series 66, Series 7, JD

Chesterfield, MO

Ameriprise

Richard Espenschied is a financial advisor at Ameriprise with Series 66, Series 7, and APMA(R) designations. Before joining Ameriprise in 2025, he worked at Anheuser-Busch for nine years in economics and strategy. Ameriprise offers a retirement-income planning service designed for individuals with substantial investable assets, combining research, modeling, and tax-efficiency analysis to produce written recommendation reports. The firm provides a broad range of advisory, brokerage, and insurance solutions through affiliated companies.

Wealth management General retirement planning General tax planning Roth conversion strategy Multi-generational wealth transfer Approaching retirement HENRY (High Earners, Not Rich Yet) Retired Mid-Career Professionals Christian Faith Based
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Jeffrey L

CFP®, Series 65

Saint Charles, MO

Fidelis Financial Planning, LLC

Jeffrey Laughlin is a CFP® with 17 years of industry experience and has been with Fidelis Financial Planning, LLC since 2011. He holds a Series 65 license and is based in Saint Charles, MO. Outside of his advisory role, he is the owner and managing member of a non-investment related real estate entity. Fidelis Financial Planning serves middle-income and high-net-worth individuals, as well as various institutional clients, offering integrated financial planning and discretionary portfolio management. The firm employs a structured investment approach grounded in academic research, focusing on broadly diversified, low-cost funds and ETFs.

Passive / index investing Real estate investing
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Michael M

Series 63, Series 65

Chesterfield, MO

Mills Barrington Advisors, LLC.

Michael Mills is the sole advisor at Mills Barrington Advisors, LLC, an independent firm based in Chesterfield, MO. He holds Series 63 and Series 65 licenses and has 24 years of industry experience. Mills has led his firm since its founding in 2013, following prior experience at major brokerage firms. Mills Barrington Advisors provides discretionary portfolio management and investment advisory services to individuals, trusts, and businesses. The firm emphasizes global diversification and uses a combination of quantitative analysis with fundamental and technical inputs, employing a range of strategies including margin, options, and short sales alongside longer-term holdings.

Passive / index investing Active portfolio management Options & derivatives strategies Concentrated stock management Wealth management
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John L

ChFC®, Series 63

O' Fallon, MO

JM Lotshaw Consulting

John Lotshaw is the principal of JM Lotshaw Consulting, an independent registered investment adviser based in O'Fallon, Missouri. He holds the ChFC® designation and Series 63 license and has 30 years of industry experience. Lotshaw has led JM Lotshaw Consulting since 2003. JM Lotshaw Consulting provides discretionary portfolio management and advisory services primarily to high-net-worth individuals and families. The firm manages approximately $7.9 million across seven client relationships, using a combination of fundamental and technical analysis to tailor strategies according to clients’ objectives and risk tolerances.

Active portfolio management
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Gary C

Series 65, Series 63

Chesterfield, MO

Premier Wealth Advisory Services, Inc.

Gary Cassell is a financial advisor with Premier Wealth Advisory Services, Inc. in Chesterfield, MO, holding Series 65 and Series 63 licenses and bringing 38 years of industry experience. He has been with Premier Wealth Advisory Services since 1998 and also has experience at Ceros Financial Services Inc. since 2012. In addition to his advisory role, Cassell is an independent insurance agent for various companies. Premier Wealth Advisory Services provides portfolio and active management to individuals, high-net-worth clients, trusts, and retirement plans, offering discretionary and non-discretionary management across multiple asset classes. The firm employs a blend of technical and fundamental analysis combined with tactical timing strategies, monitoring accounts daily and reviewing them at least monthly.

Active portfolio management
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Matthew D

Series 66

St. Peters, MO

Durham Wealth Management, LLC

Matthew Durham is the sole advisor at Durham Wealth Management, LLC in St. Peters, MO, holding a Series 66 designation with 26 years of industry experience. He has led his independent firm since 2016 and also operates as a licensed insurance agent. Durham’s insurance sales form a separate business activity alongside his advisory role. Durham Wealth Management provides discretionary investment management and financial planning primarily to individual clients, managing approximately $27.6 million across about 80 accounts. The firm uses fundamental and technical analysis, cyclical analysis, and tactical asset allocation to create portfolios tailored to clients’ goals, with quarterly reviews and written financial plans delivered within about 60 days.

General retirement planning General tax planning Life insurance needs analysis
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