Palmer Gaillard Whiting

Advisor at Merrill — Mobile, AL Dauphin St

Updated today

Credentials

Series 63, Series 65

Experience

29 years

Location

Mobile, AL 36608

Merrill logo

Merrill

Institution

Total advisors

25,588

Across 3,189 offices

Clients per advisor

70 Very Low

Avg AUM per client

$860,085 Very High

HNW client ratio

29% High

About

Palmer Whiting is a Wealth Management Advisor at Merrill Lynch Wealth Management and leads The Whiting Group, continuing a family legacy in wealth management started by his father, Wythe. Since joining Merrill Lynch Wealth Management in 1999, Palmer has focused on serving clients including business owners, physicians, attorneys, retirees from the energy industry, and individuals experiencing significant life events such as divorce or loss of a loved one. He emphasizes a disciplined, long-term, risk-averse investment approach that prioritizes diversification across global markets, asset classes, and sectors to maximize returns through various market environments.

Palmer holds several professional certifications including CERTIFIED FINANCIAL PLANNER® (CFP), Certified Private Wealth Advisor® (CPWA), CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). He earned his Bachelor's degree from the University of Alabama System and completed his high school education at UMS Wright Preparatory School. Palmer and his team provide comprehensive wealth management services including family wealth management strategies, retirement income planning, tax minimization, philanthropic planning, and values-based investing.

Outside of his professional role, Palmer is committed to serving and improving the communities of Mobile and coastal Alabama. He is dedicated to his family life with his wife, Casey, and their three children. His personal interests include fishing, football, hiking, hunting, running, and traveling.

Client services

Based on Merrill

Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops
Performance measurement reports, allocation modeling, ips, research reports and services, see schedule d

Expertise

Wealth management Retirement income strategy Income planning Social Security optimization ESG / Sustainable investing

Occupation focus

Attorney Doctor or Medical Professional Founder/Business Owner Retired

Demographic focus

Approaching retirement Married/Couples/Partners Parents Values-based investing SRI/ESG (Socially Responsible Investing/Environmental, Social and Corporate Governance)

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Fee options

Commissions

SEC-reported: Commissions on certain transactions, including foreign securities and fixed income; mark-ups, markdowns and dealer spreads may apply to some trades.

Location

See office

Mobile, AL Dauphin St

3674 Dauphin St

Mobile AL 36608

Advisors at this office

16

Most active in

Alabama · Texas

Work history

29 years of industry experience

Bank Of America,Na

2009 - Present • 17 years

Mobile, AL

MERRILL LYNCH

1999 - Present • 27 years

Denver, CO

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Cleveland G

CFP®, Series 65

Daphne, AL

Gantt Financial Advisors, LLC

Cleveland Gantt is a CFP®-certified financial advisor with 12 years of industry experience, operating under Gantt Financial Advisors, LLC in Daphne, AL. He has been active in the financial services field since 1997. In addition to his advisory role, he is a licensed insurance agent offering long-term care insurance products and manages a timberland property. Gantt Financial Advisors, LLC provides financial planning and discretionary investment management to individuals, trusts, and small businesses. The firm emphasizes asset allocation based on Modern Portfolio Theory and conservative fundamental analysis, primarily using low-cost mutual funds and ETFs, and offers services including pension consulting and senior supplemental insurance.

General retirement planning Social Security optimization Cash flow / budgeting
user avatar

Celia B

CFP®, Series 63

Mobile, AL

Celia Mann Baehr, CFP

Celia Baehr is a CFP® with 43 years of industry experience, currently operating as the sole advisor at Celia Mann Baehr, CFP in Mobile, Alabama. She previously worked at LPL Financial LLC for 26 years before founding her independent advisory firm in 2014. Outside of her advisory work, Baehr serves as President and CEO of the Mobile Symphony, a nonprofit organization. Her firm provides investment advisory and portfolio management services to individuals and small businesses, offering tailored financial planning and investment strategies across a range of asset classes. The firm employs a disciplined approach with regular account reviews and emphasizes client-specific suitability and investment restrictions.

Annuities
user avatar

James H

CFA®, Series 63, Series 66

Fairhope, AL

Crimson Wealth

James Hickey is a CFA® charterholder and principal at Crimson Wealth with 16 years of industry experience. He has held leadership roles at several firms, including serving as Managing Director of Crimson Wealth Management Inc. and CEO of X1 Capital Inc., a business development company. Hickey also serves on the board of Mariposa Community Partners, a nonprofit focused on economic development in Alabama. Crimson Wealth primarily serves individual investors while also working with family offices, institutions, and corporations. The firm constructs custom portfolios centered on U.S. equities, combining low-cost index and thematic ETFs with concentrated individual stock positions, using a macro-economic approach and disciplined bottom-up analysis.

Passive / index investing Active portfolio management Private / alternative investments Founder/Business Owner
user avatar

John B

CFP®, ChFC®, Series 63

Fairhope, AL

Atlantes Financial Advisors

John Brandon is a CFP® and ChFC® with 38 years of industry experience. He has been principal at Atlantes Financial Advisors since 2005 and has held a role with Purshe Kaplan Sterling Investments since 2004. Prior to that, he worked at Edward Jones from 2002 to 2004. Atlantes Financial Advisors Corp. offers personalized portfolio management and financial planning services to individuals, trusts, estates, pension plans, and business entities. The firm employs a strategic asset allocation approach using a core-and-satellite framework with both passive index funds and actively managed investments, supported by multiple analytical methods and tailored to client risk profiles.

Passive / index investing Active portfolio management Life insurance needs analysis Long-term care insurance Disability insurance
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William B

Series 65

Mobile, AL

Brigham Jr., William H.

William Brigham is the sole advisor at Brigham Jr., William H., an independent firm based in Mobile, Alabama. He holds a Series 65 designation and has 22 years of industry experience, having worked at his current firm since 1996. Outside of his advisory work, he co-owns and helps manage a family farm in Mobile County. The firm provides discretionary portfolio management to individuals, trusts, and estates, focusing on long-term capital appreciation through investments in mutual funds, ETFs, equities, and fixed-income securities. Its investment approach relies on fundamental analysis and a multi-year holding horizon, serving a small client base with individualized oversight.

Active portfolio management
user avatar

John C

Series 63, Series 65

Mobile, AL

Kairos Asset Advisory, LLC

John Cocke is the sole advisor at Kairos Asset Advisory, LLC in Mobile, Alabama, holding Series 63 and Series 65 credentials with 17 years of industry experience. He has led Kairos Asset Advisory since 2010. Outside of his advisory role, he serves as CFO on a part-time, unpaid basis for his wife's marketing and design business. Kairos Asset Advisory manages approximately $18.6 million for a select group of individual and institutional clients, including pension and Taft–Hartley plans, charitable foundations, and corporations. The firm employs a fundamentally driven, valuation-oriented investment approach across a range of asset classes and provides discretionary portfolio management, financial planning, and pension consulting services.

Active portfolio management Private / alternative investments Options & derivatives strategies Real estate investing
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