user avatar

Paul Norman Franklin Jr.

Advisor at Franklin Trend Investment Management, LLC — Boise, ID

Updated today

Credentials

Series 63, Series 65

Experience

32 years

Location

Boise, ID 83702

Franklin Trend Investment Management, LLC logo

Franklin Trend Investment Management, LLC

Independent

Total advisors

1

Clients per advisor

44 High

Avg AUM per client

$738,788 High

HNW client ratio

25% Typical

About

Paul Franklin Jr. is the sole advisor at Franklin Trend Investment Management, LLC, an independent firm based in Boise, ID. He holds Series 63 and Series 65 licenses and has 32 years of industry experience. He has led Franklin Trend Investment Management since 2015. Franklin Trend Investment Management provides discretionary and non-discretionary portfolio management and investment advice to individuals, high-net-worth clients, and business clients. The firm employs a long-term, disciplined approach centered on diversified portfolios and fundamental research, and it also offers advisory services for employer-sponsored retirement plans with fiduciary oversight.

Client services

Based on Franklin Trend Investment Management, LLC

Portfolio management Selection of other advisers

Expertise

Based on Franklin Trend Investment Management, LLC

Wealth management Real estate investing

Not sure if this advisor is right for you?

Answer a few questions to see advisors matched to you.

Fee options

Percentage

1.5% annually

Other

Fee-only: Fee-only registered investment advisor

Location

Boise, ID

199 N. Capitol Blvd, Suite 502

Boise ID 83702

Advisors at this office

1

Most active in

Idaho · South Carolina · Washington

Work history

32 years of industry experience

Franklin Trend Management, Llc

2015 - Present • 11 years

Boise, ID

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Robert C

CFP®, Series 66

Eagle, ID

Summit Wealth and Retirement Partners

Robert Cucchiaro is a Certified Financial Planner (CFP®) with 23 years of experience in the financial services industry. He is a founding member and president of Summit Wealth and Retirement Partners, where he has served since 2012. Cucchiaro is also involved in financial advisor coaching through his ownership of Financial Advisor Field Guide, a program focused on practice management for new advisors. Additionally, he holds a role as an independent insurance agent and is a passive partial owner of a tax preparation business. Summit Wealth and Retirement Partners is an SEC-registered advisory team managing approximately $978 million in assets for individuals, business entities, and charitable organizations. The firm provides investment management, financial planning, and pension consulting services, typically implementing risk-based, diversified portfolios using no-load mutual funds and ETFs, with an emphasis on fundamental analysis in asset allocation and security selection.

General retirement planning Charitable giving tax strategies Cash flow / budgeting Tax strategies for small businesses

Brennain V

Series 65

Boise, ID

XYPN Sapphire

Focused on creating an organization that could provide comprehensive and integrated investment management, financial, tax and estate planning, and business advisory services. Today, Hoeven Wealth has a comprehensive network of partners to ensure continuity and consistency across your financial life. Though originally from the Netherlands, Brennain is nearly a lifelong native of the Northwest. He completed his undergraduate degrees in Accounting and Business Administration at University of Washington and postgraduate in Financial Strategy at University of Oxford, graduating with Distinction.

Wealth management Liquidity event planning Business ownership considerations Business exit / sale strategy Business succession planning Engineering Professional Established Professionals Mid-Career Professionals
user avatar

James C

Series 65

Eagle, ID

Cannon Wealth Group LLC

James Cannon is a financial advisor at Cannon Wealth Group LLC in Eagle, Idaho, with 14 years of industry experience. He holds a Series 65 designation and has led his independent firm since 2014. Cannon Wealth Group LLC is a fee-based financial planning and investment management firm serving individuals, high-net-worth clients, and employer retirement plans. The firm offers tailored investment programs, comprehensive planning, and specialized pension consulting, including ERISA advisory and discretionary investment manager services.

Equity compensation tax strategy
user avatar

Ethan H

Series 66

Eagle, ID

GPWM Advisors LLC

Ethan Hadley is a financial advisor at GPWM Advisors LLC with 18 years of industry experience. He holds a Series 66 designation and has worked previously at Gryphon Private Wealth Management and Independent Financial Group. Outside of his advisory work, he has provided notary services in Idaho since 2006. GPWM Advisors is an independent, single-advisor firm managing approximately $28.9 million for about 45 clients. The firm serves a diverse client base including individuals, businesses, and institutional clients, offering financial planning, discretionary portfolio management, alternative investment advice, and educational seminars.

Business succession planning Executive Founder/Business Owner
user avatar

Richard B

CFP®, Series 65

Boise, ID

Table Rock Financial Planning

Richard Boss is a CFP® professional with 11 years of experience in financial advising, currently operating as the sole advisor at Table Rock Financial Planning in Boise, ID. He has been with Table Rock since 2009. Table Rock Financial Planning is an independent firm serving individuals, trusts, estates, pension plans, and businesses with fee-only financial planning, investment consultation, and discretionary investment supervisory services. The firm manages approximately $35.3 million in client assets, emphasizing a diversified, research-based investment approach that incorporates low-cost index funds and ETFs with a value tilt and selective active strategies.

General retirement planning College savings (529s, UTMA, etc.) Charitable giving & philanthropy General tax planning Passive / index investing
user avatar

Brent F

CFP®, Series 63, Series 66

Eagle, ID

Ford Investment Counsel LLC

Brent Ford is a CFP® professional with 27 years of experience in the financial industry. He is the sole advisor at Ford Investment Counsel LLC, an independent firm he founded in 2021. Prior to this, he worked at Fidelity Personal and Workplace Advisors and Strategic Advisors LLC. Outside of advisory services, he is also an independent insurance agent. Ford Investment Counsel LLC provides investment advisory and portfolio management services primarily to individual and high-net-worth clients, as well as qualified retirement plans. The firm emphasizes ERISA plan consulting and 3(38) fiduciary services, employing a mix of strategies tailored to clients’ goals, time horizons, and risk tolerances.

College savings (529s, UTMA, etc.) Retirement income strategy Debt management Cash flow / budgeting Options & derivatives strategies
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor's Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and referrals are provided by FinanceHQ LLC ("FHQ"), a wholly-owned subsidiary of Warmer and an SEC-registered investment adviser. We may be compensated by participating advisors. You pay no fee to use our matching service, and advisor fees are not increased because of a referral. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to the Warmer Terms of Service and FHQ Advisory Agreement, and acknowledge Warmer's Privacy Policy. Please review FHQ's ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")