Perry S Richards
Advisor at Merrill — Beverly Hills, CA S Rodeo Dr
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Credentials
Series 63, Series 65
Experience Industry experience
35 years
Location
Beverly Hills, CA 90212
Merrill
Institution
Perry Richards is a Managing Director and Wealth Management Advisor at Merrill Lynch Wealth Management, based in Beverly Hills, California. He heads Richards, McMahon, Power & Associates, a six-person team focused on delivering comprehensive wealth management strategies and investment services to individuals, families, and business owners. The team emphasizes a holistic approach to oversee the complex financial needs of high net worth clients, assisting with wealth management, lifestyle maintenance, and legacy planning, while collaborating with clients' other trusted advisors to provide streamlined and objective guidance.
Perry began his career with Merrill Lynch Wealth Management in 1991 and is a qualified Portfolio Manager. He manages personalized and defined investment strategies that may include individual stocks and bonds, Merrill Lynch Wealth Management model portfolios, and third-party investment strategies. His areas of expertise include college education planning, corporate executive services, family wealth management strategies, services for endowments, foundations, and non-profits, investment consulting for defined contribution plans, legacy planning, personal retirement planning, portfolio management services, sports and entertainment, and tax minimization.
Perry earned a Bachelor of Arts in Finance from Michigan State University in 1989. He also holds the Certified Investment Management Analyst® designation, awarded in 2003 by the Investments & Wealth Institute® in conjunction with The Wharton School. Prior to joining Merrill Lynch, Perry worked as a Financial Analyst for the Detroit Pistons Basketball Organization. Outside of his professional responsibilities, Perry resides in Pacific Palisades, California, with his wife Kerrie and their two daughters. He engages in various recreational activities including golf, surfing, biking, and yoga, and is involved in community service, dedicating time to support the Adams House shelter for battered women and children in Los Angeles.
Based on Merrill
SEC-reported: Commissions on certain transactions, including foreign securities and fixed income; mark-ups, markdowns and dealer spreads may apply to some trades.
Beverly Hills, CA S Rodeo Dr
101 S Rodeo Dr
Beverly Hills CA 90212
Advisors at this office
59
California · Connecticut · Texas
35 years of industry experience
Bank of America, N.A.
2011 - Present • 15 years
Beverly Hills, CA
Merrill
1991 - Present • 35 years
Greenwich, CT
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