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Preston Alan Russell

Advisor at Equitable Advisors — Asheboro, NC

Updated today

Credentials

Series 66

Experience

4 years

Location

Asheboro, NC 27203

Equitable Advisors logo

Equitable Advisors

Institution

Total advisors

4,620

Across 967 offices

Clients per advisor

16 Very Low

Avg AUM per client

$570,841 High

HNW client ratio

47% Very High

About

Preston Russell is a financial advisor at Equitable Advisors with four years of industry experience. He holds a Series 66 designation and has worked at several firms, including Eagle Point Golf Club and BenchMark Physical Therapy. Equitable Advisors serves a diverse client base, including individuals, high-net-worth clients, retirement plans, corporations, charitable organizations, and institutions, offering financial planning, broker-dealer services, insurance distribution, and access to third-party asset management programs. The firm operates as both an SEC-registered investment adviser and broker-dealer, utilizing a delivery model that heavily incorporates LPL-sponsored programs and endorsed third-party managers.

Client services

Based on Equitable Advisors

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Equitable Advisors

Retirement income strategy Social Security optimization

Occupation focus

Based on Equitable Advisors

Founder/Business Owner Retired Executive

Demographic focus

Based on Equitable Advisors

Approaching retirement Baby Boomers (Born 1946-1964)

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Fee options

Percentage

$0+: 0.20% to 2.50% annually (varies by program and asset level; see product-specific minimum and maximum fees) $0+: Financial planning fixed fees: $250 - $25,000 for new plans; $250 - $12,500 for reviews $0+: Financial planning hourly fees: $100 - $400 per hour

Commissions

Variable life and annuity sales commissions and renewal commissions are received in brokerage capacity, not advisory fees.

Project-based

Financial planning hourly fees generally range from $100 to $400 per hour.

Other

Minimum fee: Financial planning fixed fees may range from $250 to $25,000 for new clients; follow-on plan review fees generally range from $250 to $12,500; hourly fees generally range from $100 to $400 per hour. Fee-only: Fee-based financial planning services are offered, including fixed and hourly fees as noted above.

Location

See office

Asheboro, NC

350 N. Cox Street, Unit 9

Asheboro NC 27203

Advisors at this office

3

Most active in

North Carolina

Work history

4 years of industry experience

Equitable Advisors

2022 - Present • 4 years

New York, NY

Eagle Point Golf Club

2021 - 2022 • 1 year

Wilmington, NC

BenchMark Physical Therapy

2020 - 2021 • 1 year

Leland, NC

Pinewood Country Club

2018 - 2020 • 2 years

Asheboro, NC

UnEMPLOYED

2017 - 2020 • 3 years

Wilmington, NC

Covanta Environmental Solutions

2016 - 2017 • 1 year

Asheboro, NC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Jeffrey A

Series 63, Series 66

Asheboro, NC

Shepherd Wealth Management

Jeffrey Albright is a financial advisor at Shepherd Wealth Management with 22 years of industry experience. He holds Series 63 and Series 66 licenses and previously worked at Creative Planning for 13 years. Shepherd Wealth Management serves individual and high-net-worth clients, managing approximately $162 million in discretionary assets. The firm uses a team-based approach focused on Modern Portfolio Theory and passive index investments, complemented by various analytical methods and integrated financial planning.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy Founder/Business Owner
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Scott G

Series 65, Series 63

Thomasville, NC

Credit Union Investment Services

Scott Garner is a financial advisor with Credit Union Investment Services in Thomasville, NC, holding Series 65 and Series 63 licenses and bringing 13 years of industry experience. He has been associated with multiple related entities including State Employees' Credit Union since 2007, where he serves as a Financial Services Officer, and has roles with Members Trust Company and SECU Life Insurance Company. Credit Union Investment Services primarily serves North Carolina residents with a focus on non-discretionary investment advice, retirement planning, and asset allocation, emphasizing long-term, goals-based strategies using low-cost index funds and ETFs. The firm operates within a credit union framework and provides ancillary services through affiliated businesses.

General retirement planning Passive / index investing
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Philip L

Series 66

Asheboro, NC

Credit Union Investment Services

Philip Lahr is a financial advisor with Credit Union Investment Services in Asheboro, NC, holding a Series 66 designation and 15 years of industry experience. He has concurrent roles with Members Trust Company, SECU Life Insurance Company, SECU Brokerage Services, and State Employees' Credit Union, where he provides financial advisory services and life insurance. Lahr spends a small portion of his time as a trust representative for Members Trust Company. Credit Union Investment Services primarily serves North Carolina residents, offering goals-based, non-discretionary investment advice focused on mutual funds, ETFs, and fixed income products. The firm operates within the State Employees’ Credit Union ecosystem and emphasizes long-term planning with salaried advisors who do not receive commissions.

General retirement planning Passive / index investing
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Christopher J

Series 65, Series 63

Thomasville, NC

Credit Union Investment Services

Christopher Johns is a financial advisor with Credit Union Investment Services, holding Series 65 and Series 63 designations and bringing nine years of industry experience. He has worked at Credit Union Investment Services since 2017 and also holds roles at Members Trust Company, SECU Life Insurance Company, and State Employees' Credit Union. Outside of his advisory work, Johns serves as an elder on the finance committee at First Presbyterian Church in Lexington, NC. Credit Union Investment Services primarily serves individual investors who are residents of North Carolina, offering non-discretionary portfolio management, asset allocation advice, and financial planning. The firm emphasizes a goals-based, long-term investment approach using low-cost index funds and ETFs, operating within a credit union ecosystem that provides ancillary services to clients without obligation.

General retirement planning Passive / index investing
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Anthony C

Series 66

Liberty, NC

Credit Union Investment Services

Anthony Cruz is a financial advisor at Credit Union Investment Services with one year of industry experience. He holds the Series 66 designation and has worked with the State Employees' Credit Union since 2019 in various financial services roles, including as a Financial Advisory Services Specialist and a life insurance agent. Prior to this, he held positions at Mariner Finance, Walgreens Inc., and UNC Greensboro. Credit Union Investment Services serves primarily individual investors in North Carolina, offering non-discretionary portfolio management, retirement and financial planning, and a wrap-fee program. The firm emphasizes low-cost, index-based mutual funds and ETFs, and its investment adviser representatives are salaried employees of the parent credit union.

General retirement planning Passive / index investing
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Michael F

CFP®, Series 66

Asheboro, NC

Credit Union Investment Services

Michael Finch is a CFP® with six years of industry experience, currently serving as an advisor at Credit Union Investment Services. He has held roles at Members Trust Company, SECU Life Insurance Company, SECU Brokerage Services, and State Employees' Credit Union. Finch is also a district manager at State Employees' Credit Union, where he supervises the offering of financial services to members. Credit Union Investment Services serves primarily individual investors in North Carolina, providing non-discretionary portfolio management, retirement and financial planning, and a wrap-fee program. The firm generally recommends low-cost, index-based mutual funds and ETFs, fixed-income products, and employs a goals-based, long-term planning approach.

General retirement planning Passive / index investing
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