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Rebecca Haines Borton

Advisor at Cetera — Herndon, VA

Updated today

Credentials

CFP®, Series 66, Series 63

Experience

11 years

Location

Herndon, VA

Cetera logo

Cetera

Institution

Total advisors

10,182

Across 5,096 offices

Clients per advisor

79 Low

Avg AUM per client

$306,089 Low

HNW client ratio

10% Low

About

Rebecca Borton is a financial advisor with Cetera, holding the CFP® designation and Series 66 and 63 licenses, and has 11 years of industry experience. Her career includes roles at firms such as Raymond James Financial, Morgan Stanley, Commonwealth Financial Network, and Avantax. She is involved with Timothy Richardson LLC DBA Greenspace Financial, providing financial planning and client service support. Cetera Investment Advisers LLC is a large SEC-registered advisory firm with over 10,000 advisors and more than $256 billion in assets under management. The firm serves a diverse client base including individuals, retirement plans, and institutional clients, offering a multi-manager investment platform with discretionary and non-discretionary portfolio management and financial planning services.

Client services

Based on Cetera

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Cetera

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

Occupation focus

Based on Cetera

Founder/Business Owner Executive

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Fee options

Fixed

Flat fees may be charged for financial planning and consulting services as negotiated with advisor.

Percentage

$0 - $250,000: up to 2.90% $250,001 - $500,000: up to 2.90% $500,001 - $1,000,000: up to 2.70% $1,000,001 - $2,000,000: up to 2.00% $2,000,001+: up to 1.50%

Commissions

Advisors may be registered representatives and licensed insurance agents earning commissions on securities and insurance products.

Project-based

Consulting and financial planning services may be charged on an hourly rate basis, ranges not specifically stated.

Other

Account minimum: $5,000 Fee-only: Flat fees for financial planning and consulting services; hourly fees for financial planning and consulting according to client agreement; fees negotiated with advisor.

Location

See office

Herndon, VA

Herndon VA

Advisors at this office

3

Most active in

Virginia

Work history

11 years of industry experience

Compassion in Action, Inc.

2026 - Present • 1 year

Herndon, VA

Cetera Wealth Services, LLC

2025 - Present • 1 year

Herndon, VA

Cetera

2025 - Present • 1 year

Schaumburg, IL

Equity Index Annuity

2025 - Present • 1 year

Herndon, VA

Timothy Richardson LLC DBA Greenspace Financial

2024 - Present • 2 years

Herndon, VA

Avantax Investment Services Inc.

2024 - 2025 • 1 year

Herndon, VA

Avantax Advisory Services

2024 - 2025 • 1 year

Herndon, VA

Avantax Insurance Agency, LLC

2024 - 2025 • 1 year

Herndon, VA

Eagle Strategies LLC

2022 - 2024 • 2 years

Leesburg, VA

Maven Financial

2021 - 2024 • 3 years

Leesburg, VA

NYLIFE Securities LLc

2021 - 2024 • 3 years

Bethesda, MD

Commonwealth Financial Network

2018 - 2021 • 3 years

Waltham, MA

Concentric Private Wealth

2018 - 2021 • 3 years

McLean, VA

Morgan Stanley Private Bank, N.A.

2018 - 2018 • 1 year

New York, NY

Morgan Stanley

2018 - 2018 • 1 year

McLean, VA

Raymond James Financial Services,inc

2014 - 2018 • 4 years

Reston, VA

JTB International Inc. and Global Advisor Group

2014 - 2018 • 4 years

Reston, VA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Ben A

Series 66

North Bethesda, MD

Independent Financial Group, LLC

Ben Arie is a financial advisor with Independent Financial Group, LLC, holding a Series 66 designation and two years of industry experience. He has worked at Sentinel Financial Group and Independent Financial Group since 2022 and previously spent one year at Plotkin Financial Advisors. Ben also has experience selling life and health insurance. Independent Financial Group, LLC provides investment advisory and brokerage services to a diverse client base, including individuals, high-net-worth clients, trusts, and retirement plans. The firm uses a combination of strategic asset allocation, multi-manager portfolios, and ongoing due diligence to develop tailored investment strategies across various risk profiles.

Wealth management Active portfolio management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Retired

Simeon E

Series 66, Series 7, TPCP®

North Bethesda, MD

LPL Enterprise

Simeon’s role is to help clients create a coordinated financial strategy that aligns their investments, taxes, retirement income, and long-term goals into one cohesive plan. A big part of his approach is helping clients simplify complexity and make confident decisions during periods of uncertainty.

Retirement income strategy Tax-loss harvesting General retirement planning General tax planning Wealth management Self-Employed Founder/Business Owner Approaching retirement Retired
user avatar

Girish G

Series 65

Chantilly, VA

Magnus Financials LLC

Girish Gupte is a financial advisor at Magnus Financials LLC with a Series 65 designation and one year of industry experience. He has prior business experience spanning various ventures including insurance and real estate companies that he has been involved with since 2008. Magnus Financials LLC serves individual investors and small businesses by providing financial planning, non-discretionary portfolio advisory, and targeted consulting such as small-business valuations. The firm’s investment approach focuses on strategic asset allocation informed by top-down and fundamental analysis, with advice delivered on a non-discretionary basis and tailored to client preferences.

Business exit / sale strategy Founder/Business Owner Self-Employed
user avatar

Kevin L

CFP®, Series 65

Reston, VA

Oakton Financial, LLC

Kevin Lozer is a CFP® with 17 years of industry experience, currently serving as the sole advisor at Oakton Financial, LLC. He previously worked for ten years at CLEARLOGIC FINANCIAL, INC., formerly known as Ticknor Atherton & Associates. Oakton Financial serves high-net-worth individuals and small businesses with comprehensive financial planning and discretionary investment management. The firm emphasizes a strategic asset-allocation approach based on Modern Portfolio Theory, tax-aware investments, and a boutique, limited-client model without charging percentage-of-assets-under-management fees.

General retirement planning Retirement income strategy Tax strategies for small businesses Cash flow / budgeting Founder/Business Owner Retired Approaching retirement
user avatar

Oliver F

Series 65

Bethesda, MD

EM Leaders, LLC

Oliver Fratzscher is the principal of EM Leaders, LLC, an independent advisory firm based in Bethesda, MD. He holds a Series 65 designation and has 13 years of industry experience. Since founding EM Leaders in 2012, he has focused on providing investment advisory services related to emerging markets. EM Leaders serves institutional investors seeking exposure to emerging markets by selecting and monitoring local investment managers across multiple jurisdictions. The firm offers multi-manager and fund-of-fund supervisory services, emphasizing thorough local due diligence and customized investment policy implementation.

Active portfolio management Private / alternative investments Founder/Business Owner
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Kartik P

Series 65

Brambleton, VA

Simplify Investments

Kartik Patel is a financial advisor at Simplify Investments with eight years of industry experience and holds a Series 65 designation. He is also the president of Data Express Inc., an information technology consulting firm where he provides IT consulting and business strategy analysis, including work with a client in the financial sector. Simplify Investments offers portfolio management services to private individuals, families, and small businesses, focusing on fundamental, value-oriented analysis using a concentrated portfolio of stocks, ETFs, and bonds. The firm serves a notable number of non-U.S. clients and emphasizes addressing currency risk and overseas investment considerations.

Active portfolio management Concentrated stock management
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