Rebecca Cross
Advisor at API Financial Advisors, LLC — Santa Barbara, CA
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Credentials
Series 65
Experience Industry experience
3 years
Location
Santa Barbara, CA 93109
API Financial Advisors, LLC
Team
Rebecca Cross is a financial advisor with API Financial Advisors, LLC, holding a Series 65 designation and three years of industry experience. Prior to joining API in 2025, she worked at Secure Investment Management and has been involved in insurance through Quility Insurance Company since 2019. She serves as Director of Recruiting for an independent insurance agency, focusing on individual and group insurance policies. API Financial Advisors, LLC serves individual and high-net-worth clients with financial planning and discretionary portfolio management. The firm uses model strategies managed by an affiliated sub-adviser and employs a combination of technical and fundamental investment analysis.
Based on API Financial Advisors, LLC
Based on API Financial Advisors, LLC
up to 1.95% annually plus 0.10% asset-based fee for trading costs
$300/hour for financial planning services
Account minimum: $20,000 (waivable at discretion) Fee-only: Financial planning charged at $300/hour (negotiable)
Santa Barbara, CA
257 San Nicolas Ave
Santa Barbara CA 93109
Advisors at this office
1
California
3 years of industry experience
API Financial Advisors, LLC
2025 - Present • 1 year
Rockledge, FL
Secure Investment Management
2023 - 2025 • 2 years
Santa Barbara, CA
Quility Insurance Company
2019 - Present • 7 years
Santa Barbara, CA
Self
2015 - Present • 11 years
Santa Barbara, CA
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Is not active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Bank
They're affiliated with a bank that may offer its own financial products and services.
Trust company
They provide trust and estate administration services, typically for separate fees.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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