Rebecca De Anda Licona is a Financial Advisor at Merrill Lynch Wealth Management, where she leads a boutique practice focused on comprehensive financial planning and guidance. She works closely with clients to develop personalized strategies that address a range of financial areas including retirement planning, college education funding, small business strategies, estate and legacy planning, philanthropic giving, tax minimization, and portfolio management. Her approach emphasizes understanding the unique priorities and goals of each client and their family.
Rebecca holds professional designations as a Chartered Retirement Planning Counselor (CRPC) and Personal Investment Advisor (PIA). She completed her high school education at Allen High School and earned an Associate's Degree from Collin College. Outside of her professional work, Rebecca enjoys antiquing, cooking, interior decorating, photography, spending time with her family, and traveling.