Richard Standish Francis III

Duane Goodell is the sole advisor at Optimum Wealth LLC in Keene, NH, holding a Series 63 designation with 29 years of industry experience. He has worked with Optimum Wealth LLC since 2017 and was previously affiliated with Triad Advisors, Inc. from 2000 to 2017. Outside of his advisory role, he manages Optimum Financial LLC, which provides insurance, commercial lending brokerage, and marketing services. Optimum Wealth LLC is a fee-based financial planning and investment advisory firm serving individuals, businesses, and employer retirement plans. The firm offers comprehensive planning, discretionary management of variable annuities and life products, and ERISA plan consulting, often coordinating with third-party money managers to tailor client strategies and oversee ongoing performance.

Anthony Olson is the principal of Olson Economics, LLC, an independent advisory firm based in Keene, NH. He holds the PFS™ designation and Series 65 license, with 14 years of experience in financial advising and over 30 years as a CPA. Olson has operated his accounting practice since 1994 alongside his advisory work. Olson Economics provides financial planning and portfolio management services primarily to individuals and trusts, offering tailored plans and investment recommendations. The firm typically employs a conservative, long-term, buy-and-hold investment strategy focused on index and mutual funds, with most portfolio management conducted on a non-discretionary basis.

Jeffrey Rubin is a CFP® professional with 30 years of experience in financial advising. He has been the sole advisor at IPIC, Inc. in Keene, NH since 1993. IPIC, Inc. provides investment advisory and financial planning services to individuals, trusts, corporations, and retirement plans, with a focus on pension and profit-sharing plan clients. The firm emphasizes a fundamental analysis approach, uses investment-analysis software to optimize portfolios primarily composed of mutual funds and ETFs, and offers pension consulting and 401(k) plan design services.

Elizabeth Catlin is a Certified Financial Planner® with 20 years of industry experience. She has been with Bluestone Wealth Management LLC since 2005. The firm provides discretionary wealth management, investment management, and comprehensive financial planning to individuals, high-net-worth clients, trusts, estates, and charitable organizations. Bluestone employs a long-term, index-focused investment approach across five core asset classes, typically using mutual funds and ETFs, and offers integrated tax, accounting, and legal considerations through its principals' advanced credentials.

founded Birch Financial Group with the belief that financial planning should feel personal, collaborative, and empowering—not transactional. Too often, people are handed generic advice that doesn’t truly reflect their goals, values, or the life they want to build. My approach is different. I work closely with clients to create customized financial strategies that help bring clarity to complex decisions and confidence to every stage of life. As an advisor, I focus on long-term relationships and comprehensive planning. Whether we’re helping someone prepare for retirement, navigate a major life transition, optimize investments, manage taxes strategically, or coordinate estate and legacy planning, the goal is always the same: helping clients make smarter financial decisions with a trusted partner by their side. I believe great advice starts with listening, understanding what matters most, and building a plan around the person—not just the portfolio. As a person, I value authenticity, trust, and meaningful connection. I genuinely enjoy getting to know the people and families we serve and being part of their journey over time. At Birch Financial Group, we strive to create an experience where clients feel supported, informed, and cared for—because financial planning is ultimately about helping people live better lives with greater peace of mind.

Liana Poodiack is a CFP®-certified financial advisor with 27 years of industry experience, currently practicing at Birch Financial Group. Her prior experience includes roles at Steward Partners and Raymond James Financial Services. Outside of advising, she is the proprietor of Peterboro Tool Company and serves as an officer and board member of the Whitney Road Association in Stoddard, NH. Birch Financial Group is a fee-only registered investment adviser serving individual and high-net-worth clients, as well as employer-sponsored plans. The firm employs a client-specific investment approach utilizing a blend of passive and active strategies, outside managers, and model portfolios, while managing over $200 million in client assets with a two-advisor team.