Rick Baker
Advisor at Merrill
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Advisor at Merrill
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Location
Belleair Bluffs, FL
Credentials
Series 63, Series 65
Industry experience
35 years
Rick Baker is a Managing Director and Wealth Management Advisor at Merrill Lynch Wealth Management, with over 40 years of experience in the banking and investment industry. He manages the overall financial investments for ultra-high-net-worth clients on a fee-for-services basis, leading a diverse team to provide boutique-level service within one of the largest banking and investment firms globally. Based in Atlanta, Georgia, with additional offices in Century City, California, Rick serves clients across the United States.
He holds the Certified Investment Management Analyst (CIMA) designation, Certified Plan Fiduciary Advisor (CPFA) certification, and the Sports & Entertainment Accredited Wealth Management Advisor (SE-AWMA) designation. Rick's expertise encompasses complex wealth management strategies tailored to clients in the sports and entertainment sectors, including executive compensation, family wealth management, personal retirement planning, and socially responsible investing. His team, Rick Baker, Nguyen & Associates, has received recognition on Forbes Best-in-State Wealth Management Teams in both 2025 and 2026, and Rick himself has been named to Forbes Best-in-State Wealth Advisors lists consecutively from 2023 through 2026.
Rick's community involvement includes service on numerous boards and advisory roles related to cultural, philanthropic, and entertainment organizations. He serves on the Atlanta Jazz Festival Board of Trustees and is a strategic advisor to the Rock & Roll Hall of Fame. He is a founding member of Steven Tyler’s Janie’s Fund and established the Rick Baker College Scholarship Fund, which has supported over 250 students in his hometown of Crossville, Alabama. His philanthropic leadership has earned him awards such as the Presidential Lifetime Achievement Award and the Bank of America Global Diversity & Inclusion Award.
Based on Merrill
$0 - $2,000,000: 1.10% (for Managed Strategy with MFSA under $2 million) $2,000,000+: 1.00% (for Managed Strategy with MFSA at and above $2 million)
Account minimum: $2,000,000 minimum to qualify for Premium Access Strategy per SEC data and Merrill brochure context; no other firm-wide minimum clearly stated
Belleair Bluffs, FL
California · Florida · Georgia · Texas
Bank Of America, N.A.
2009 - Present (17 years)
Merrill
2005 - Present (21 years)
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