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Rita Ellen Gibson

Advisor at Hornor, Townsend & Kent, LLC — Sacramento, CA

Updated today

Credentials

Series 63, Series 65

Experience

40 years

Location

Sacramento, CA

Hornor, Townsend & Kent, LLC logo

Hornor, Townsend & Kent, LLC

Enterprise

Total advisors

469

Across 196 offices

Clients per advisor

60 Typical

Avg AUM per client

$294,061 Low

HNW client ratio

2% Very Low

About

Rita Gibson is a financial advisor with Hornor, Townsend & Kent, LLC in Sacramento, California, holding Series 63 and Series 65 licenses and bringing 40 years of industry experience. She has been with Hornor, Townsend & Kent since 1989 and also operates Rita Gibson Insurance Services, focusing on life insurance brokerage. Gibson is involved in her local community as a member of the management team of ArcadeChurch, where she advises on church property, finance, and personnel issues. Hornor, Townsend & Kent serves individuals, trusts, businesses, charitable organizations, and retirement plans through advisory programs, financial planning, and retirement plan consulting. The firm operates as both an SEC-registered adviser and a FINRA-member broker-dealer, managing billions in assets with a range of discretionary and non-discretionary account options.

Client services

Based on Hornor, Townsend & Kent, LLC

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on Hornor, Townsend & Kent, LLC

Business succession planning Wealth management

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Fee options

Fixed

Negotiated flat fees for Retirement Plan Consulting Services (RPCS) and financial planning/consulting engagements.

Commissions

Commissions received for securities transactions and insurance product sales; no offsets to advisory fees.

Project-based

Up to $500 per hour for Retirement Plan Consulting Services (RPCS); other hourly fees may be negotiated for financial planning and consulting.

Other

Fee-only: Fees are negotiable and may include hourly fees, fixed fees, or a percentage of assets under management, varying by service and complexity.

Location

See office

Sacramento, CA

Sacramento CA

Advisors at this office

1

Most active in

California · Texas

Work history

40 years of industry experience

Hornor, Townsend & Kent, Inc.

1989 - Present • 37 years

Sacramento, WA

Rita Gibson Insurance Services

1984 - Present • 42 years

Sacto, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Ryan M

Series 65

West Sacramento, CA

Manzanita Wealth Management LLC

Ryan Melnyk is a financial advisor at Manzanita Wealth Management LLC with two years of industry experience. He earned his Series 65 designation in 2024. Manzanita Wealth Management LLC provides fee-only investment management, financial planning, and retirement plan consulting to individuals and employer-sponsored plans. The firm employs a mix of passive and active strategies guided by asset-allocation principles and client risk tolerance, including a taxable-only investment tier that uses derivatives with client approval and active risk controls.

Retirement income strategy Cash flow / budgeting College savings (529s, UTMA, etc.) Options & derivatives strategies Biotech Professional Educators, Teachers, and Academics Scientific Professional University Employee Doctor or Medical Professional

Charles T

CFA®, Series 66, Series 7

Fair Oaks, CA

Bellwether Capital Management LLC

I help tech professionals turn equity compensation into lasting wealth. Before co-founding Bellwether’s growth practice, I managed client assets at Morgan Stanley Private Wealth Management and traded California municipal bonds at Franklin Templeton. I then spent several years in AI Product Management leadership at Workday and Intuit, so I know RSUs, options and concentrated stock from the inside, not just on paper. Prior to this role I was head of AI PM at Intuit Quickbooks CRM. Today I’m a Managing Director and Partner at Bellwether Capital Management, a fee-only fiduciary firm. I work with a small number of families on investment management, tax-aware diversification, and planning for big moves like a home purchase, a career change, or stepping away from corporate work. CFA charterholder. UCLA Anderson MBA. Based on the Peninsula.

Active portfolio management Concentrated stock management Wealth management Equity compensation tax strategy RSUs / ISOs / NSOs Technology Professional Retired Self-Employed Not Employed Mid-Career Professionals Established Professionals HENRY (High Earners, Not Rich Yet) Approaching retirement Retired
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Elizabeth D

Series 66, Series 7

Roseville, CA

Ameritas Advisory Services, LLC

Elizabeth “Liz” Daffner founded Diligence Wealth Management with a simple idea: financial planning should be about more than accumulating money. It should help you build a life you actually want to live. Working in financial services since 2010, Liz has built an intentionally small, personal practice serving clients in Roseville, California, the greater Sacramento area, and beyond. Her clients work directly with her, not a revolving team of advisors, because she believes some of life’s biggest financial decisions deserve a relationship with someone who actually knows your story. Liz specializes in retirement planning and wealth management, including investment management, retirement income strategies, Social Security planning, Roth conversions, and tax-aware financial planning. She also helps people navigate the moments when life suddenly changes the financial plan: retirement, divorce, the loss of a spouse, or receiving an inheritance. Her philosophy is practical: money is a tool, not the finish line. A good financial plan should give you the confidence to make smart decisions while still enjoying the life you worked so hard to build. That philosophy carries into Liz’s own life. When she isn’t working with clients, you’re more likely to find her on the back of a horse, riding a motorcycle, traveling, or chasing the next adventure. She believes a successful financial life isn’t just measured by what you leave behind. It’s also measured by what you get to experience along the way.

Retirement income strategy Wealth management Long-term care insurance Retirement plans for business owners (SEP, solo 401k) Annuities Founder/Business Owner Sales Professional Retired Self-Employed Approaching retirement
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Mark D

Series 63, Series 65

Sacramento, CA

Mechfi

Mark Dyer is a financial advisor at Mechanical Financial with 10 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several firms including Edward Jones, J.P. Morgan Securities, Merrill, and Bank of America Corp. Outside of his advisory role, he is a 25% owner of Mary's Mobile Kitchen, a restaurant business for which he develops marketing materials. Mechanical Financial provides fee-based advisory services to individuals, trusts, estates, charitable organizations, corporations, and employer-sponsored retirement plans. The firm uses a Modern Portfolio Theory-based investment process, offering discretionary management and consulting services with a focus on diversified portfolios and ongoing client education.

Retirement income strategy
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Jonathan S

Series 65

Davis, CA

Sorunke Wealth Advisors

Jonathan Sorunke is the principal of Sorunke Wealth Advisors in Davis, California. He holds a Series 65 designation and has three years of industry experience, including prior roles with the US Army Corps of Engineers and the State of California. In addition to his advisory work, he is a licensed real estate agent assisting clients with property transactions. Sorunke Wealth Advisors offers non-discretionary investment management and financial planning to retail and high-net-worth individuals and small businesses. The firm employs a client-profile-driven process focused on fundamental equity analysis and fixed-income strategies, delivering recommendations for client implementation through selected retail brokerages.

Active portfolio management Income planning Founder/Business Owner
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Blake F

Series 65

Citrus Heights, CA

Fiduciary Wealth Partners

Blake Fischer is a financial advisor with Fiduciary Wealth Partners in Citrus Heights, CA. He holds a Series 65 designation and has six years of experience with Fiduciary Wealth Partners. Outside of his advisory role, he works as a financial program manager at Pacific Gas & Electric, providing financial analysis to Electric Operations leaders. Fiduciary Wealth Partners offers customized investment management and financial planning services to individuals, high-net-worth clients, trusts, estates, small businesses, charitable organizations, and pension/profit-sharing plans. The firm employs an asset-allocation driven investment process informed by macroeconomic analysis and valuation, with an emphasis on cost-effectiveness and ongoing portfolio monitoring.

General retirement planning Founder/Business Owner Young Professionals
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