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Robert Crane Fitzwilson

Advisor at The Portola Group Inc — Calistoga, CA

Updated today

Credentials

None found

Experience

29 years

Location

Calistoga, CA

The Portola Group Inc logo

The Portola Group Inc

Independent

Total advisors

1

Clients per advisor

28 High

Avg AUM per client

$1,381,211 Very High

HNW client ratio

100% Very High

About

Robert Fitzwilson is the founder and sole advisor of The Portola Group Inc, an independent firm based in Calistoga, CA. He holds 28 years of industry experience and has been with The Portola Group since 1979. Fitzwilson is also the founder and CEO of WealthKit, Inc., a software development company creating planning tools for investment professionals. The Portola Group provides investment supervisory and portfolio management services along with financial planning to individuals, pension plans, charitable organizations, and businesses. The firm emphasizes client-specific investment policies, uses a range of active strategies, and offers retained personal CFO services, with a notable focus on serving charitable clients and avoiding commissions or sales-based compensation.

Client services

Based on The Portola Group Inc

Portfolio management

Expertise

Based on The Portola Group Inc

Options & derivatives strategies

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Fee options

Fixed

Portfolio Management Services fees may be charged as fixed fees negotiated case-by-case; Personal CFO services charged as fixed retainer fees $5,000 to $100,000 annually

Percentage

1.25% annually (flat rate, negotiable up to 3.00%)

Other

Fee-only: Financial planning included in advisory fee for continuous clients; Personal CFO services range from $5,000 to $100,000 annually (fixed retainer)

Location

Calistoga, CA

Calistoga CA

Advisors at this office

1

Most active in

California

Work history

29 years of industry experience

The Portola Group, Inc.

1979 - Present • 47 years

San Jose, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Series 65

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Hardik Patel is the principal of Trusted Path Wealth Management, LLC in Santa Rosa, CA. He holds a Series 65 designation and began his advisory career in 2025. Prior to founding his firm, he worked as a lead software engineer at Williams-Sonoma Inc., where he continues to hold that role. He also serves as a board member of Catholic Charities of Northwest California. Trusted Path Wealth Management provides discretionary investment management and comprehensive financial planning primarily to individual and high-net-worth clients. The firm employs a blend of passive and active investment vehicles guided by modern portfolio theory and offers financial planning services on both a project and ongoing basis.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement withdrawal strategies
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Harry L

Series 63, Series 65

Santa Rosa, CA

Harry Licursi Tax & Retirement Planning

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General retirement planning Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Annuities Self-Employed Educators, Teachers, and Academics
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Mark M

Santa Rosa, CA

McDonell, Mark Robert

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General tax planning
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Thomas D

Series 63, Series 66

Windsor, CA

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Thomas Drake is the sole advisor at Integritas Semper, LLC, an independent registered investment adviser based in Windsor, CA. He holds Series 63 and Series 66 designations and has 27 years of industry experience. Prior to founding Integritas Semper in 2010, he was associated with Grove Point Investments, LLC. Drake is also an insurance agent, marketing investment-related insurance products. Integritas Semper provides portfolio management and investment supervisory services to individuals, high-net-worth clients, trusts, estates, corporations, and municipal entities. The firm employs a combination of charting, fundamental and technical analysis, and uses derivatives within separately managed accounts to implement its trading strategies.

Wealth management Real estate investing
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Kenneth P

CFP®, Series 63, Series 65

Santa Rosa, CA

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Kenneth Perine is a CFP® professional with 17 years of industry experience, currently serving as the sole advisor at Meritage Wealth Advisory, LLC in Santa Rosa, CA. He has led the firm since 2008. Outside of advisory services, he is involved with DSBC Transition Corp, a holding company for commercial rental property. Meritage Wealth Advisory provides comprehensive financial planning and investment supervision to individuals, families, trusts, estates, and related entities, with additional retirement plan consulting services. The firm’s investment strategy follows Modern Portfolio Theory, emphasizing global diversification through low-cost index funds, mutual funds, and ETFs, and generally offers non-discretionary advice without taking custody of client assets.

General retirement planning General tax planning Retirement withdrawal strategies Tax-loss harvesting Business exit / sale strategy
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James H

Series 65

Santa Rosa, CA

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Active portfolio management
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