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Robert Herdina

Advisor at Fidelity

Updated today

Location

Dawsonville, GA

Credentials

Series 63, Series 66

Industry experience

21 years

About

Robert Herdina is a financial advisor at Fidelity with 21 years of industry experience. He holds the Series 63 and Series 66 designations and has worked at Fidelity since 2022. His prior roles include positions at Entoro Investments, GS Mining Company, Park Avenue Securities, and Guardian Life Insurance. Fidelity’s affiliate, Strategic Advisers LLC, provides investment management and advisory services to retail and institutional clients, including Charitable Gift Funds and registered investment companies. The firm employs a combination of fundamental research, quantitative analysis, and algorithmic portfolio construction to deliver model portfolios across various investment vehicles.

Client services

Based on Fidelity

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops Provider of model portfolios

Expertise

Based on Fidelity

Charitable giving & philanthropy Active portfolio management

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Location

Dawsonville, GA

Most active in

Georgia · Texas

Work history

Fidelity Investments

2025 - Present (1 year)

fidelity Investments

2022 - Present (4 years)

Entoro Investments, LLC

2020 - 2022 (2 years)

Entoro Securities, Llc

2020 - 2022 (2 years)

Entoro Capital, Llc

2020 - 2022 (2 years)

GS Mining Company, LLC

2018 - 2022 (4 years)

Park Avenue Securities, Llc

2017 - 2018 (1 year)

GUARDIAN LIFE INSURANCE CO of AMERICA

2015 - 2022 (7 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Robert M

CFP®, CFA®, Series 65

Big Canoe, GA

Compass Advisors LLC

Robert Moody is a CFP®, CFA®, and Series 65-credentialed financial advisor with 13 years of industry experience. He is the sole advisor at Compass Advisors LLC, an independent firm he has been with since 1998, and has also been associated with Financial Preparedness LLC since 2023. Compass Advisors LLC is a fee-only financial planning firm that serves individual clients with a focus on risk management, income tax planning, retirement, investments, and estate planning. The firm emphasizes managing investment portfolios using individual stocks and exchange-traded funds, tailoring advice to clients’ financial goals, risk tolerance, and tax considerations.

Income planning General retirement planning Wealth management Active portfolio management General tax planning
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Deborah M

Series 66

Dawsonville, GA

Design Life's Journey, LLC

Deborah Matz is a financial advisor at Design Life's Journey, LLC with 16 years of industry experience. She holds a Series 66 designation and has worked at several firms including Choice Advisors and Securities Service Network. Outside of advising, she is involved in tax preparation and planning through DLJ Tax Services, which she founded. Design Life's Journey serves individual and high-net-worth clients as well as small business owners, offering discretionary and non-discretionary portfolio management alongside comprehensive financial planning. The firm employs a customized investment approach combining multiple analytical methods and maintains additional services such as tax preparation, insurance sales, and educational events.

Retirement income strategy Early retirement planning Retired
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Tracey G

CFP®, Series 63, Series 65

Gainesville, GA

Blossom Balance LLC

Tracey Gordineer is a CFP® with six years of industry experience, currently serving as the principal of Blossom Balance LLC in Gainesville, GA. She has worked at Paramount Investment Advisors and North Georgia Accounting, among other firms. Gordineer is also CEO of Blossom Balance Tax LLC and COO of CASCFO Advisory, where she manages tax preparation services and provides business development for tax and accounting staffing firms. Blossom Balance LLC offers investment advisory and financial planning services to individual and high-net-worth clients, using strategies such as strategic asset allocation and dollar-cost averaging. The firm integrates tax and accounting services through an affiliated company, providing clients with flexible options tailored to their financial goals.

Annuities General estate planning guidance
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Patrick P

Series 63, Series 65

Cumming, GA

TRUFP

Patrick Paxton is a financial advisor at TRUFp with 41 years of industry experience. He holds Series 63 and Series 65 credentials and has worked at Investment Planning Advisors and Cambridge Investment Research Advisors, INC. Outside of his advisory role, he serves as treasurer for the Forsyth County Republican Party, managing bookkeeping and fundraising activities. TRUFp provides investment advisory and financial planning services to individuals, high-net-worth clients, and employer plan sponsors, utilizing a range of approaches including asset allocation and technical analysis. The firm serves a large client base with a four-advisor team and participates in third-party marketing through the Ramsey Solutions SmartVestor program.

Annuities
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Andrew C

Series 66

Cumming, GA

TRUFP

Andrew Castleberry is a financial advisor at TRUFP with nine years of industry experience. He holds the Series 66 designation and has worked at firms including Investment Planning Advisors, Cambridge Investment Research, E*Trade Securities, and Edward Jones. Prior to his financial services career, he spent nine years at The Honeybaked Ham Company LLC. TRUFP serves individual and high-net-worth clients as well as employer retirement plans, providing tailored asset management, financial planning, and pension consulting. The firm’s investment approach is individualized and employs a mix of asset allocation, dollar-cost averaging, and both long- and short-term strategies.

Annuities
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Kenneth B

Series 66

Cumming, GA

TRUFP

Kenneth Bellavance is a financial advisor at TRUFP with 11 years of industry experience. He holds a Series 66 designation and has worked at Investment Planning Advisors and Cambridge Investment Research, Inc. His current role at TRUFP involves working within a four-advisor team based in Cumming, GA. TRUFP serves individual and high-net-worth clients as well as employer retirement plans, offering tailored asset management, financial planning, and pension consulting. The firm’s investment approach is individualized based on client objectives, risk tolerance, and time horizon, employing a mix of asset allocation, dollar-cost averaging, and both long- and short-term strategies.

Annuities
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