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Robert Owen Johnson

Advisor at LPL Financial — Las Cruces, NM W. Hadley Avenue

Updated today

Credentials

Series 63, Series 65

Experience

24 years

Location

Las Cruces, NM 88005

LPL Financial logo

LPL Financial

Institution

Total advisors

22,678

Across 10,413 offices

Clients per advisor

87 Typical

Avg AUM per client

$399,489 Typical

HNW client ratio

34% Very High

About

Robert Johnson is a financial advisor at LPL Financial with 24 years of industry experience. He holds Series 63 and Series 65 credentials and has previously worked at Avantax Advisory Services and Avantax Investment Services. Johnson has operated Johnson Financial Services, Inc. since 2003. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a nationwide network of investment adviser representatives. The firm offers financial planning, advisory programs, retirement plan consulting, and brokerage services, utilizing both discretionary and non-discretionary management with access to model portfolios and research from various sources.

Client services

Based on LPL Financial

Financial planning Portfolio management Educational seminars or workshops
Consulting and other non-discretionary advisory services

Expertise

Based on LPL Financial

College savings (529s, UTMA, etc.)

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Fee options

Fixed

Flat fees negotiated between IAR and client for financial planning and consulting services.

Commissions

Commissions and trail fees on brokerage product sales and for insurance products sold by IARs.

Project-based

Hourly fees up to $500 per hour for financial planning and consulting services.

Other

Fee-only: Negotiated flat or hourly fees ranging from $0 to $15,000 or up to $500 per hour for financial planning and consulting services.

Location

See office

Las Cruces, NM W. Hadley Avenue

253 W. Hadley Avenue

Las Cruces NM 88005

Advisors at this office

1

Most active in

New Mexico · Texas

Work history

24 years of industry experience

LPL Financial

2022 - Present • 4 years

Las Cruces, NM

Avantax Advisory services

2010 - 2022 • 12 years

Las Cruces, NM

Johnson Financial Services, Inc.

2003 - Present • 23 years

Las Cruces, NM

Avantax Investment Services, INC.

2001 - 2022 • 21 years

Las Cruces, NM

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Michael C

Series 63, Series 65

Las Cruces, NM

Cratty & Swanson Advisors L.L.C.

Michael Cratty is a financial advisor with Cratty & Swanson Advisors L.L.C. in Las Cruces, NM, holding Series 63 and Series 65 licenses and bringing nine years of industry experience. He has worked with Cratty & Swanson Advisors since 2016 and also serves as president and insurance agent at Cratty & Swanson Insurance Services LLC since 2010. Cratty & Swanson Advisors provides hourly financial planning and consulting, hosts free educational seminars, and facilitates client relationships with third-party money managers without managing assets directly. The firm uses fundamental, technical, and cyclical analysis in its planning process and offers insurance products through its affiliated brokerage business.

General tax planning
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Danen C

CFP®, Series 63, Series 65

Las Cruces, NM

Coalson Financial Services, LLC

Danen Coalson is the principal advisor at Coalson Financial Services, LLC in Las Cruces, NM. He holds the CFP® designation and Series 63 and 65 licenses, with 21 years of industry experience, including 18 years leading his own firm. Coalson Financial Services has an ownership interest in a local medical practice. Coalson Financial Services serves primarily retired or near-retirement individual clients, offering customized financial planning and portfolio management focused on retirement distribution, income generation, and capital preservation. The firm emphasizes aligning portfolios with client goals and risk tolerance through quantitative and fundamental analysis, operating mainly on a non-discretionary basis with frequent client interaction.

Retirement income strategy Income planning General retirement planning Retired Approaching retirement Retired
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Jolie T

Series 65

Las Cruces, NM

Westwind Capital

Jolie Tixier is a financial advisor at Westwind Capital in Las Cruces, NM, holding a Series 65 designation with two years of industry experience. She previously worked at Spence Asset Management and spent ten years with the New Mexico State University Foundation. Westwind Capital manages approximately $796 million for a diverse client base, including individuals, high-net-worth clients, trusts, and institutional accounts, offering discretionary asset management and financial planning through its FOCUS Program. The firm employs a disciplined, long-term investment approach across multiple strategies and actively manages pooled vehicles and institutional mandates.

Active portfolio management Income planning Options & derivatives strategies
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Scott L

CFP®, Series 65

Las Cruces, NM

Westwind Capital

Scott Lieberwirth is a CFP® and holds a Series 65 license, with five years of industry experience. He has worked at Westwind Capital since 2022 and previously spent four years at Spence Asset Management. Before his financial advisory career, he was affiliated with the University of Texas at El Paso for nine years. Westwind Capital is a registered investment adviser managing approximately $796 million for individuals, high-net-worth clients, trusts, retirement and pension plans, and other institutional clients. The firm employs a disciplined, long-term investment approach across multiple strategies, including equity, income, balanced, ETF, and customized options, with active management of pooled vehicles and institutional mandates.

Active portfolio management Income planning Options & derivatives strategies
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Samantha C

Series 66

Las Cruces, NM

Marshall Investment Management, LLC

Samantha Chavarria is a financial advisor with Marshall Investment Management, LLC, holding a Series 66 designation and two years of industry experience. She has worked concurrently with Marshall Investment Management, LPL Financial, and Cavill and Company since 2022. Prior to her advisory roles, she worked in banking and has been employed at Ruby Tuesday since 2013. Marshall Investment Management is a registered investment adviser serving individuals, high net worth clients, foundations, retirement plan sponsors, trusts, and estates. The firm offers discretionary and non-discretionary investment management, financial planning, and retirement plan advisory services, with portfolios tailored to client objectives and risk tolerance, including management through its proprietary AMP Wrap Program.

Wealth management Tax-loss harvesting Retirement withdrawal strategies General estate planning guidance Cash flow / budgeting Founder/Business Owner Retired
user avatar

Patrick G

CFP®, CFA®, Series 66

Las Cruces, NM

Westwind Capital

Patrick Grooms is a CFP®, CFA®, and Series 66-licensed advisor with 16 years of industry experience. He joined Westwind Capital in 2024 after eight years at Spence Asset Management. Based in Las Cruces, NM, he is part of a five-advisor team. Westwind Capital serves individuals, trusts, retirement plans, and pension plans through discretionary asset management and financial planning. The firm employs a disciplined investment process across five strategies, including stock and income management, ETFs, and customized options, serving both individual and institutional clients.

Active portfolio management Income planning Options & derivatives strategies
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