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Rochelle Deanne Sanchez

Advisor at Ameritas Advisory Services, LLC — Oceanside, CA

Updated today

Credentials

Series 63, Series 66

Experience

14 years

Location

Oceanside, CA

Ameritas Advisory Services, LLC logo

Ameritas Advisory Services, LLC

Enterprise

Total advisors

549

Across 275 offices

Clients per advisor

53 Low

Avg AUM per client

$448,118 Typical

HNW client ratio

3% Low

About

Rochelle Sanchez is a financial advisor with Ameritas Advisory Services, LLC, holding Series 63 and Series 66 licenses and 14 years of industry experience. She previously worked at US Bancorp Advisors LLC and Union Bank, with a combined tenure of 24 years. Sanchez is also involved in BOOM Planning / Canvas Financial, providing investment services and advising outside her primary firm role. Ameritas Advisory Services offers fee-based investment management, financial planning, and retirement-plan advisory services to individual, corporate, and institutional clients. The firm employs a platform approach that includes in-house and third-party model portfolios, discretionary and non-discretionary programs, and integration with Ameritas affiliates.

Client services

Based on Ameritas Advisory Services, LLC

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Ameritas Advisory Services, LLC

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Wealth management

Occupation focus

Based on Ameritas Advisory Services, LLC

Founder/Business Owner Retired

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Fee options

Fixed

Flat fees for financial planning and consulting services, typically collected 50% in advance and 50% upon delivery

Percentage

$0 - $250,000: Up to 2.00% $250,001 - $500,000: Up to 1.75% $500,001 - $750,000: Up to 1.50% $750,001 - $1,000,000: Up to 1.25% $1,000,001 - $3,000,000: Up to 1.00% $3,000,001+: Negotiable or as low as 0.75% depending on program

Commissions

Commission-based compensation may apply for variable insurance products sold through affiliated broker-dealer AIC

Project-based

Hourly financial planning fees up to $500/hour

Other

Account minimum: Varies by program; see specific program minimums below Minimum fee: Minimum annual program fees such as $40 or $50 depending on program Fee-only: Financial planning and consulting fees charged as hourly fees up to $500/hour or flat fees; one-time or ongoing basis

Location

See office

Oceanside, CA

Oceanside CA

Advisors at this office

1

Most active in

California · Texas

Work history

14 years of industry experience

Ameritas Advisory Services, LLC

2025 - Present • 1 year

Lincoln, NE

Ameritas Investment Company, LLC

2025 - Present • 1 year

Lincoln, NE

BOOM Planning / Canvas Financial

2025 - Present • 1 year

Oceanside, CA

US Bancorp Advisors LLC

2018 - 2024 • 6 years

Glendale, CA

Union Bank (UnionBanc Investment Services)

2012 - 2018 • 6 years

San Diego, CA

Union bank

2000 - 2018 • 18 years

San Diego, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Skyler S

Series 66

Cardiff, CA

Aloha Wealth Partners

Skyler Stokes is a financial advisor with Aloha Wealth Partners in Encinitas, CA, holding a Series 66 designation and 11 years of industry experience. He has worked at several firms, including Retirement Wealth Advisors and Independent Financial Group. Outside of financial advising, he is the CEO of Pair It!, a food and wine pairing app for restaurants. Aloha Wealth Partners provides financial planning, consulting, and retirement plan services to high-net-worth individuals, businesses, and pension/profit-sharing plans. The firm typically recommends third-party advisers to manage client portfolios while overseeing goals, risk tolerance, and adviser selection.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Business succession planning

Kevin M

Series 63, Series 65, Series 7

Carlsbad, CA

Stirlingshire Investments

Kevin Meyer is a financial advisor at Stirlingshire Investments with 15 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Equitable Advisors, Morgan Stanley, and Ameriprise Financial Services. Outside of his advisory role, he occasionally sells annuities as a sole proprietor. Stirlingshire Investments provides discretionary portfolio management to individuals, trusts, and other entities, serving both non‑high-net-worth and high-net-worth clients. The firm employs a range of investment strategies combining quantitative, fundamental, technical, and modern portfolio theory, offering access to diverse investment types and model strategies through its Advyzon marketplace.

Options & derivatives strategies Active portfolio management Private / alternative investments Annuities

Gerardo G

CFP®

Vista, CA

Confianza Wealth Management

WHY JERRY CHOSE TO BE A FINANCIAL PLANNER: His lack of financial literacy was not by choice. It was because personal finance was not taught in school or in his community. As a first-generation wealth builder, Jerry's money journey has been shaped by a profound understanding of both cultural and financial expectations. His experiences have uniquely positioned him to empathize with the challenges faced by first-generation families, inspiring a distinctive approach to financial guidance. His moment of profound solitude occurred during his transition from the Marine Corps back to civilian life. In uniform, Jerry felt in control, with camaraderie, financial stability, and a consistent salary. However, the day he left, all that stability vanished giving way to a cascade of emotions - depression, anxiety, and fear. Jerry, who had grown up facing financial hardships, relying on food stamps, and public aid, knew it was time to stop merely talking about wanting to build wealth and start acting. The realization struck deep: He needed to make a difference not just for himself, but for others facing similar issues. Motivated by a desire to help his family and friends, Jerry decided to be the guide he wished he'd had. He obtained his license, college degree, and joined a firm not only to enhance his life but the lives of other 1st-time wealth builders. After a few years of helping high net worth individuals grow their assets, Jerry felt the firm wasn't built to help families like his. In 2024, Jerry took the leap and launched Confianza Wealth Management as a guide for aspiring wealth builders. Jerry is on a mission to empower 1st-time wealth building families. Jerry wants to bridge the financial planning accessibility gap by helping these millennial families take control of their financial futures.

Equity compensation tax strategy Business sale tax planning Debt management College savings (529s, UTMA, etc.) General estate planning guidance Hispanic/Latino/Latinx HENRY (High Earners, Not Rich Yet) Gen Y/Millennials (Born 1980-1995)
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Terrence G

CFP®, Series 63

Oceanside, CA

Gustafson Financial Solutions

Terrence Gustafson is a CFP® with over 22 years at Gustafson Financial Solutions and five years of industry experience. He holds the Series 63 designation and operates his independent firm in Oceanside, CA. Gustafson also prepares client tax returns as an Enrolled Agent. Gustafson Financial Solutions provides fee-only financial planning and tax services to individuals, pension and profit-sharing plans, trusts, estates, and charitable organizations. The firm emphasizes quantitative screening of mutual funds and ETFs, asset allocation, diversification, and low-expense investments while focusing significantly on tax preparation and broader financial planning.

General retirement planning General tax planning College savings (529s, UTMA, etc.) Debt management
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Scott W

Series 66

Fallbrook, CA

WealthLynk, Inc.

Scott Weber is a financial advisor at WealthLynk, Inc. with 20 years of industry experience. He holds a Series 66 designation and has worked previously at J.P. Morgan Securities and Tollminder. Weber is also an independent insurance agent. WealthLynk serves individual and high-net-worth clients, providing ongoing portfolio management and financial planning without additional fees. The firm follows a non-discretionary investment model, combining charting, fundamental analysis, and modern portfolio theory with quarterly reviews tailored to client risk tolerance and asset allocation.

Retirement income strategy Income planning General tax planning Passive / index investing
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John O

Series 65

Carlsbad, CA

O'Reilly Wealth Advisors

John O'Reilly is the sole advisor at O'Reilly Wealth Advisors in Carlsbad, CA, holding a Series 65 designation with 19 years of industry experience. He has been the principal of O'Reilly Financial Services, LLC since 2006. In addition to his advisory role, Mr. O'Reilly is a licensed insurance agent affiliated with various companies. O'Reilly Wealth Advisors serves individuals, corporations, and pension/profit-sharing plans, offering investment management, financial planning, retirement advisory, and insurance services. The firm employs a risk-tolerance questionnaire to construct diversified model portfolios primarily using low-expense mutual funds and reviews accounts quarterly.

Wealth management Retirement plans for business owners (SEP, solo 401k) General retirement planning
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