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Rocio Derodriguez

Advisor at Kestra Advisory

Updated today

Location

Dublin, CA

Credentials

Series 63, Series 65

Industry experience

31 years

About

Rocio Derodriguez is a financial advisor with Kestra Advisory who holds Series 63 and Series 65 designations and has 31 years of industry experience. She has been with Kestra Advisory since 2017 and also has a concurrent role at Centaurus Financial, Inc. Her work includes financial planning services to corporations and individuals, as well as managing mutual fund lineups for retirement plans. Kestra Advisory Services provides investment advisory and retirement-plan consulting to plan sponsors and a diverse range of institutional and individual clients. The firm offers services such as fiduciary consulting, plan design, employee education, and advisor-managed accounts, serving clients that include large institutional investors and sovereign wealth funds.

Client services

Based on Kestra Advisory

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on Kestra Advisory

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Annuities Wealth management

Occupation focus

Based on Kestra Advisory

Founder/Business Owner Executive

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Fee options

Fixed

Flat fees for financial planning and consulting typically range from $1,000 to $100,000, negotiated with the client.

Percentage

Start-up - $1,999,999: 1.50% $2,000,000 - $4,999,999: 1.25% $5,000,000 - $9,999,999: 1.00% $10,000,000 - $24,999,999: 0.75% $25,000,000+: 0.50%

Commissions

Commission-based compensation is available through affiliated broker-dealer Kestra IS; commissions and fees vary by product.

Project-based

Financial planning and consulting services may be charged on an hourly basis when applicable.

Subscriptions

Subscription fees may be charged monthly, quarterly, or semi-annually for financial planning or consulting services.

Other

Account minimum: $10,000 (minimum for AdvisorChoice platform, but may be waived) Minimum fee: Minimum annual account fees on AdvisorEnterprise platform: $60 (APM-Tickets), $95 (APM-Wrap), $75 (FSP and SMA), $350 (UMA) Fee-only: Flat fees generally range from $1,000 to $100,000 but can be more or less as negotiated. Financial planning and consulting fees can also be charged hourly, as a percentage of assets, flat fee, or subscription (e.g., monthly, quarterly).

Location

Dublin, CA

Most active in

California

Work history

Kestra Advisory

2017 - Present (9 years)

KESTRA Investment Services, LLC

2017 - Present (9 years)

Centaurus Financial, Inc.

2010 - Present (16 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Praveen K

CFP®, Series 65

Fremont, CA

Empower Financial

Driven by a deep passion for finance and investing, Praveen brings a unique blend of experience to his work. As a South Asian immigrant, he navigated the complexities of building a successful 15-year career in Silicon Valley, including co-founding a startup and most recently serving as a Software Engineering Manager at Google. In parallel, he dedicated over a decade mastering various asset classes, from traditional stocks and bonds to value-add commercial real estate and alternative investments like private equity and venture capital. Having achieved financial independence through diligent saving and strategic investing, Praveen is now committed to empowering others to take control of their financial futures by drawing on his own hard-earned wisdom. Empower Financial is an independent, fee-only advisory that provides financial planning and investment consultation to individuals, trusts, estates, retirement plans, small businesses, and a variety of institutional and nonprofit clients. The firm employs a Core + Satellite investment approach, focusing on client risk profiles and asset allocation recommendations, while clients generally execute trades themselves.

RSUs / ISOs / NSOs Equity compensation tax strategy Equity Recipients (RS/RSU, SOP, ESPP) Technology Professional Engineering Professional Executive Mid-Career Professionals Established Professionals FIRE (Financial Independence Retire Early)

Dave B

CFP®, CFA®

Orinda, CA

Private Financial Management LLC

Dave's experience in investment management and financial planning uniquely position him to serve as his client's independent trusted advisor - a personal chief financial officer that can discreetly navigate the tides affecting your financial life. ​ Professional highlights include portfolio management on Union Bank municipal investment team which earned recognition as the best in the industry by Barron's in 2008 and 2009; lead investment management responsibility at a $300M financial planning firm; and working with amazing entrepreneurs, executives, and families. ​ David's education includes a Chartered Financial Analyst (CFA) designation, a Certified Financial Planning (CFP) designation, and a U.C. Berkeley bachelor's degree where he conducted a study on evidenced based investment management with Haas Professor of Investments David Distad. ​ David launched PFM to continue building upon his vision of complete personal financial management: discreet and unwavering focus on how expert financial management can help a client achieve her goals. From setting and achieving goals, to preparing you for all of life's contingencies and investing for your future - David helps his client's understand what they should be doing, and then helps them get it done.

Business ownership considerations Business succession planning Technology Professional Intergenerational Families

Sri K

CFP®

Fremont, CA

Encover Personal Finance

I am a seasoned technology professional and an entrepreneur based in Silicon Valley. I have experience starting and running a software company that was venture-funded and subsequently acquired by a public company. During my high-tech career, I got intrigued by money matters such as savings, investments, insurance, taxes in order to achieve my family's financial goals. Out of curiosity, I spent time reading and researching various aspects of personal finance. I realized that there are a growing number of financial options available with increasing complexity in these choices. My passion towards financial planning ultimately resulted in pursuing formal education in financial planning, subsequently completing the CFP Board requirements to be a CERTIFIED FINANCIAL PLANNER® Professional. I launched Encover Personal Finance in 2018, primarily to help technology professionals achieve their financial life goals based on my own experience. I believe in serving clients honestly and transparently in a conflict-free manner. https://www.encoverpersonalfinance.com/about

Cash flow / budgeting College savings (529s, UTMA, etc.) Self-Employed Technology Professional Mid-Career Professionals Gen X (Born 1965-1980)
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Megan R

CFP®, Series 65

Dublin, CA

Megan Rouse Financial Planning

Megan Rouse is the principal of Megan Rouse Financial Planning in Dublin, California, holding the CFP® designation and a Series 65 license with 17 years of industry experience. She is also a California Licensed Professional Fiduciary and operates a separate fiduciary services business. Megan has provided financial planning services since 2009. Her firm advises individuals, families, and small businesses with comprehensive or segmented financial planning, focusing on non-discretionary advice and low-cost investment options such as mutual funds and ETFs. The firm uses project, hourly, or retainer fee structures and does not manage client assets or take custody of funds.

General retirement planning Social Security optimization Tax strategies for small businesses Equity Recipients (RS/RSU, SOP, ESPP) Cash flow / budgeting
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Kautilya P

Series 65

Newark, CA

Cow Capital Inc

Kautilya Palaypu is a financial advisor at Cow Capital Inc with a Series 65 designation and two years of industry experience. He has held roles at Masala Capital Inc and serves as a director and independent consultant for several private companies, including a gold bullion distribution firm. Cow Capital provides portfolio management, wealth management, financial planning, and self-directed retirement plan services to individuals, high-net-worth clients, and business entities. The firm uses a range of analytical methods and offers advice on both traditional securities and alternative assets, including tokenized and non-conventional investments.

Private / alternative investments Options & derivatives strategies Real estate investing Retirement plans for business owners (SEP, solo 401k) Cross-border & expatriate issues
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Prasant S

CFA®

Fremont, CA

Mission Peak Investors, LLC

Prasant Sahoo is a CFA® charterholder and principal at Mission Peak Investors, LLC, with eight years of industry experience. He previously worked at Nuveen Investments for eight years before founding Mission Peak Investors in 2017. Mission Peak Investors, LLC is an independent, fee-only wealth management firm serving individuals, high-net-worth families, trusts, and similar clients. The firm employs a bottom-up, fundamental investment approach focused on quality businesses and long-term total return, managing portfolios on a discretionary basis with a concentrated client base and account minimums of $1 million.

Active portfolio management Options & derivatives strategies Concentrated stock management Retirement income strategy College savings (529s, UTMA, etc.)
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