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Ronald Horta

Advisor at Cetera

Updated today

Location

Salinas, CA 93906

Credentials

Series 63, Series 65

Industry experience

30 years

About

Ronald Horta is a financial advisor with Cetera who holds Series 63 and Series 65 licenses and has 30 years of industry experience. He has worked with Cetera and its affiliates since 2013 and is also an enrolled agent assisting clients with tax questions through Intuit Inc. Additionally, he operates a sole proprietorship providing tax return preparation and tax services. Cetera Investment Advisers serves a diverse client base including individual, high-net-worth, institutional, and retirement-plan clients through a large network of independent advisors. The firm offers a range of portfolio management and retirement plan solutions, combining discretionary and non-discretionary services with fiduciary and trust capabilities.

Client services

Based on Cetera

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Cetera

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy

Occupation focus

Based on Cetera

Founder/Business Owner Executive Retired

Demographic focus

Based on Cetera

HENRY (High Earners, Not Rich Yet) Approaching retirement

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Fee options

Fixed

Flat fees for financial planning and consulting negotiated with client

Percentage

$0 - $250,000: Up to 2.75% $250,001 - $500,000: Up to 2.50% $500,001 - $750,000: Up to 2.00% $750,001 - $1,000,000: Up to 1.75% $1,000,001 - $2,000,000: Up to 1.50% $2,000,001 - $5,000,000: Up to 1.25% $5,000,001+: As low as 0.75% (varies by program)

Project-based

Hourly consulting and financial planning rates negotiated with client

Other

Account minimum: $5,000 Minimum fee: Minimum program fees ranging from $99 to $199 annually depending on program Fee-only: Flat or hourly fees for financial planning and consulting services, negotiated case-by-case

Location

1566 N Main St

Salinas, CA 93906

Most active in

California

Work history

Cetera

2023 - Present (3 years)

Intuit Inc

2020 - Present (6 years)

Cetera Wealth Services, LLC

2013 - Present (13 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Peter M

CFP®, Series 66

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Peter Mu is a CFP® with 15 years of industry experience, currently serving as the sole advisor at Wealth Cairn, LLC. His prior experience includes roles at Park Avenue Securities and Guardian Life Insurance Company. He is also licensed to sell insurance products as part of his professional activities. Wealth Cairn provides advisory services to institutional and individual clients, specializing in portfolio management, pension consulting, and financial planning. The firm employs a long-term investment approach grounded in modern portfolio theory and often implements strategies through third-party managers with ongoing due diligence.

Annuities
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Rolf T

CFP®, Series 63

Pacific Grove, CA

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Rolf Trautsch is a CFP® professional with over 42 years of experience in the financial services industry. He has been with C & T Financial Services Group, Inc. since 2003 and also maintains a longstanding role at OSAIC. Outside of his advisory work, he owns and operates DARO Enterprises, a sole proprietorship focused on property management. C & T Financial Services Group provides financial planning and advisory services to individuals, high-net-worth clients, pension and profit-sharing plans, estates, charities, and business entities. The firm emphasizes written investment policy planning and ongoing financial counseling, employing a long-term, diversified investment approach without discretionary portfolio management.

General retirement planning Life insurance needs analysis Long-term care insurance Wealth management
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Carmel Y

Series 65

Marina, CA

Clym LLC

Carmel York is a financial advisor at Clym LLC with four years of industry experience. She holds the Series 65 designation and has previously worked in mortgage companies and banking. Outside of her advisory role, she serves as Vice President of Sales at OptiFunder LLC, a subscription software company that automates mortgage operations. Clym LLC provides integrated financial planning and discretionary investment management to individuals, trusts, estates, charitable organizations, business entities, and select institutional clients. The firm operates as a fee-only fiduciary and focuses on portfolio management aligned with clients’ goals, utilizing institutional-class mutual funds, ETFs, and private investments, while also offering educational workshops and coordinating with clients’ other professionals.

General retirement planning Retirement withdrawal strategies Social Security optimization Medicare planning Planning for children with special needs
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Billy P

Series 65

Carmel, CA

Knight of California LLC

Billy Potter is a Series 65-licensed financial advisor with Knight of California LLC, where he has worked since 2007. He has nine years of industry experience and operates as the sole advisor at his independent firm based in Carmel, California. Knight of California LLC provides discretionary portfolio management and ongoing financial advice primarily to individual and high-net-worth clients. The firm employs a blend of fundamental and technical analysis alongside modern portfolio theory, recommending mutual funds and ETFs while utilizing risk-management tools such as margin, option writing, and significant cash allocations.

Active portfolio management Tax-loss harvesting
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Thomas O

Series 65

Monterey, CA

Ogden, Thomas

Thomas Ogden Sr. is a financial advisor with Ogden, Thomas, holding a Series 65 designation and four years of industry experience. He has operated his own law practice since 2007. Ogden’s legal background is a notable aspect of his professional profile. Ogden, Thomas provides investment management and advisory services primarily to institutional clients and plan sponsors, including retirement plans, businesses, trusts, and charitable organizations. The firm offers wealth management, financial planning, and retirement-plan advisory, employing both fundamental and technical analysis with a long-term orientation, and manages potential conflicts arising from its affiliation with the advisor’s legal practice.

Wealth management Retirement plans for business owners (SEP, solo 401k)
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Jacques B

CFP®, Series 63, Series 65

Pacific Grove, CA

Pharaoh Financial Group, Inc.

Jacques Bolivar is a CFP® professional with 27 years of experience in the financial services industry. He has been with LPL Financial since 2009 and also operates Pharaoh Financial Group, Inc., an independent investment advisory firm he founded in 2000. His outside activities include managing Pharaoh Financial Group, which offers financial planning and consulting services on a fee basis. LPL Financial provides advisory and brokerage services to a wide range of clients, including individual investors, retirement plan sponsors, institutions, and high-net-worth households. The firm supports its advisors with in-house research and a variety of investment solutions, combining large-scale advisory operations with insurance and credit product offerings.

General retirement planning Income planning Life insurance needs analysis Long-term care insurance General tax planning Founder/Business Owner Executive Approaching retirement Retired Mid-Career Professionals
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