Rory Springfield
Advisor at Merrill
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Advisor at Merrill
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Location
San Francisco, CA 94104
Credentials
Series 66
Industry experience
26 years
Rory Springfield is a Wealth Management Advisor with Merrill Lynch Wealth Management, bringing over 25 years of experience in guiding clients through diverse investment environments. Since beginning his financial career in 1999, Rory has developed expertise in family wealth management strategies, retirement income planning, tax minimization, portfolio management, and supporting clients through significant life transitions such as divorce and managing new wealth. He serves as the New Issue Equity Coordinator for the San Francisco SC Office since 2007 and has been the lead advisor of his team since 2009.
Rory holds the Chartered Financial Analyst® (CFA®) designation since 2006, along with certifications as a Personal Investment Advisor (PIA) and Sports & Entertainment Accredited Wealth Management Advisor (SE-AWMA). He earned a master's degree in business administration from Saint Mary’s College of California and a bachelor's degree in civil engineering from the University of Nevada, Reno. His approach emphasizes simplifying the investment experience and bringing clarity to clients’ financial lives through personalized wealth plans aligned with their individual goals and priorities.
In addition to his professional focus, Rory is actively involved in his community through coaching youth sports and participating in charitable organizations such as JDRF and Kentfield in Kids. He lives in Marin with his wife, Diane, and their two children, Spencer and Scarlett. Rory’s personal interests include golf, tennis, hiking, skiing, running, dining out, and enjoying good wines.
Based on Merrill
$0 - $2,000,000: 1.10% (for Managed Strategy with MFSA under $2 million) $2,000,000+: 1.00% (for Managed Strategy with MFSA at and above $2 million)
Account minimum: $2,000,000 minimum to qualify for Premium Access Strategy per SEC data and Merrill brochure context; no other firm-wide minimum clearly stated
555 California St
San Francisco, CA 94104
California · Texas
Bank Of America, N.a.
2011 - Present (15 years)
Merrill
1999 - Present (27 years)
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Bank
They're affiliated with a bank that may offer its own financial products and services.
Trust company
They provide trust and estate administration services, typically for separate fees.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Is not active or affiliated with:
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Not sure where to start?
We'll help you think it through — whether you ultimately need an advisor or not.
Warmer helps you compare advisors clearly — so you can choose with confidence.
Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.
By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")