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Rosa Helena Ybarra

Advisor at Endurance Financial Planning, LLC — McAllen, TX

Updated today

Credentials

CFP®, Series 65

Experience

13 years

Location

McAllen, TX 78501

Endurance Financial Planning, LLC logo

Endurance Financial Planning, LLC

Supported

Total advisors

4

Across 2 offices

Clients per advisor

147 Very High

Avg AUM per client

$172,581 Very Low

HNW client ratio

4% Very Low

About

Rosa Ybarra is a CFP® with 13 years of industry experience, currently serving at Endurance Financial Planning, LLC. She manages financial planning and wealth advisory services and also owns Interactive Tax Planning, LLC, where she provides tax return preparation and personal tax advice. Ybarra previously worked with the Hidalgo County Appraisal District and other financial firms. Endurance Financial Planning serves individuals, high-net-worth households, and institutional clients through discretionary wealth management, comprehensive financial planning, and ERISA retirement plan consulting. The firm uses a primarily passive investment strategy focused on index funds and ETFs, tailoring plans to clients’ financial situations and risk tolerances.

Client services

Based on Endurance Financial Planning, LLC

Financial planning Portfolio management

Expertise

Based on Endurance Financial Planning, LLC

Passive / index investing General retirement planning Cash flow / budgeting

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Fee options

Percentage

$0 - $500,000: 1.00% $500,001 - $1,000,000: 0.90% $1,000,001 - $1,500,000: 0.80% $1,500,001 - $2,000,000: 0.70% $2,000,000+: 0.60%

Other

Fee-only: Comprehensive Financial Planning fees ranging from $800 to $3,000 based on complexity; initial deposit not less than $400.

Location

See office

McAllen, TX

2400 N 10th St., Suite B

McAllen TX 78501

Advisors at this office

3

Most active in

California · Texas

Work history

13 years of industry experience

Rosewood Financial Consulting LLC

2019 - Present • 7 years

McAllen, TX

Interactive Tax Planning LLC

2019 - Present • 7 years

McAllen, TX

Endurance Financial Planning, LLC

2019 - Present • 7 years

McAllen, TX

Hidalgo County Appraisal District

2019 - 2023 • 4 years

Edinburg, TX

Pendergrass, Johnson & Smith Services

2018 - 2020 • 2 years

Dallas, TX

Tranquility Financial Planning, LLC

2016 - 2019 • 3 years

McAllen, TX

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Marc O

Series 65

Edinburg, TX

MDO Financial Planning, LLC

Marc Ortega is a financial advisor at MDO Financial Planning, LLC in Edinburg, TX, holding a Series 65 designation with three years of industry experience. He has worked at MDO Financial Planning since 2022 and has been employed by Edinburg CISD since 2010. Ortega is also a licensed insurance agent. MDO Financial Planning is an independent, single-advisor registered investment adviser serving primarily individual clients with discretionary portfolio management and written financial planning. The firm employs a long-term trading strategy using various analytic methods and requires clients to custody assets with Altruist.

Wealth management College savings (529s, UTMA, etc.) Annuities
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Deandris W

Series 63, Series 66

McAllen, TX

Vesica Wealth Acquisition

Deandris Watts is a financial advisor at Vesica Wealth Acquisition in McAllen, TX. He holds Series 63 and Series 66 licenses and has two years of industry experience, including roles at MML Investors Services LLC and Mass Mutual Life Insurance Company. His background also includes five years with Marksman Shipping. Watts is involved in developing a fintech application as an outside business activity. Vesica Wealth Acquisition provides non-discretionary investment advisory services and financial planning to individuals, families, and small business owners. The firm’s approach centers on fundamental analysis and long-term asset allocation, offering a mix of hourly planning, subscription trade alerts, and portfolio guidance while allowing clients to retain decision authority.

Debt management Cash flow / budgeting Life insurance needs analysis Founder/Business Owner
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James P

Series 63

Alamo, TX

Global Wealth, LLC

James Palumbo is a financial advisor with Global Wealth, LLC in Colorado Springs, CO, holding a Series 63 designation and 30 years of industry experience. He previously worked at Oxford Asset Management, LLC for 23 years and Dynamic Advisor Solutions, LLC for 4 years. In addition to advising, he is an author and publisher of six books and serves in volunteer leadership roles for several nonprofit organizations. Global Wealth, LLC provides portfolio management and financial planning services to individuals, households, corporations, and charitable organizations. The firm uses client-specific investment policies and a combination of fundamental and technical analysis along with Modern Portfolio Theory to manage approximately $14.9 million in discretionary assets.

College savings (529s, UTMA, etc.) General retirement planning
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Rolando P

Series 63, Series 66

McAllen, TX

Animus Wealth Management, LLC.

Rolando Perez Jr. is the sole advisor at Animus Wealth Management, LLC. He holds Series 63 and Series 66 credentials and has 10 years of industry experience. His prior roles include positions at New York Life Insurance Company and Eagle Strategies, as well as managing roles in construction and consulting businesses outside the financial industry. Animus Wealth Management provides asset management, financial planning, and retirement-plan consulting to a diverse client base including individuals, high-net-worth clients, nonprofit organizations, pension and profit-sharing plans, government entities, other registered investment advisers, and corporations. The firm employs a tailored investment approach combining fundamental analysis and Modern Portfolio Theory, primarily managing assets on a non-discretionary basis.

Real estate investing
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Justin K

Series 65

McAllen, TX

Normaltown Financial LLC

Justin Krider is the principal of Normaltown Financial LLC in McAllen, TX, holding a Series 65 designation with one year of experience in financial advising. Prior to founding Normaltown Financial, he spent 21 years with the Federal Bureau of Investigation. In addition to his advisory role, he manages Krider Property Holdings LLC, an entity focused on estate investments. Normaltown Financial LLC provides discretionary and non-discretionary investment management, wealth management, and financial planning services. The firm employs a primarily long-term investment approach using a combination of fundamental, technical, cyclical, and charting analysis and offers standalone financial planning as well as insurance products through its licensed agency affiliation.

Wealth management Passive / index investing
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James R

Series 63, Series 65

McAllen, TX

Walter J. Reyna, Inc.

James Reyna is a financial advisor with Walter J. Reyna, Inc. in McAllen, TX, holding Series 63 and Series 65 licenses and 27 years of industry experience. He has worked at J.W. Cole Financial, Inc., Walter J. Reyna, Inc., Lincoln Financial Securities Corp., and Renya Financial. Outside of advisory work, he is a partner at Efraim James, LLC, a real estate development business where he manages accounting and materials selection. Walter J. Reyna, Inc. provides discretionary and non-discretionary investment management, financial planning, and pension consulting to individuals, high-net-worth clients, trusts, and retirement plans. The firm employs a fundamentally driven, risk-focused investment approach using primarily exchange-traded funds and offers ongoing portfolio monitoring and advisory services.

Passive / index investing Active portfolio management
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