Samuel Keeler is a Senior Financial Advisor with Merrill Lynch Wealth Management, joining The Cunningham Team in 2019 through Merrill’s Advisor Development Program. He focuses on family wealth management strategies, managing new wealth, retirement planning, philanthropic planning, and services for endowments, foundations, and non-profits. Sam emphasizes creating genuine relationships with clients to understand their goals and develop personalized, measurable financial plans.
Prior to his financial advisory career, Sam graduated from The Citadel in 2011 and spent eight years in the hospitality industry in the Charleston, Beaufort, and Hilton Head markets. He served as a General Manager for one of Charleston’s largest hotel groups and later as Director of Operations for Marriott Vacation Club’s Sea Pines Properties. His approach centers on listening to client needs and leveraging the investment insights of Merrill and banking services of Bank of America to provide a comprehensive wealth management experience. Sam holds the Personal Investment Advisor (PIA) designation.
Sam is actively involved in his community through organizations such as the Rotary Club of Bluffton, Bank of America Community Volunteers, and Sea Island Presbyterian Church, where he serves as a Stephen Minister and Deacon. He and his wife Weslie, an educator in the Bluffton area, live with their two daughters in Bluffton. His personal interests include baseball, cooking, fishing, football, golfing, hunting, reading, soccer, traveling, and spending time with family.