San Hor Cheong
Advisor at Cetera — Lake Forest, CA El Toro Road
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Credentials
Series 66
Experience Industry experience
7 years
Location
Lake Forest, CA 92630
Cetera
Institution
San Cheong is a financial advisor at Cetera with seven years of industry experience. He holds a Series 66 designation and has previously worked with Avantax Insurance Agency and related entities. In addition to advisory work, he operates Ideal Accounting and Tax Services, providing accounting and tax preparation as a sole practitioner, and also works as a mortgage loan officer. Cetera Investment Advisers LLC is an SEC-registered firm that serves individual, retirement, corporate, charitable, and institutional clients through a nationwide network of independent advisors. The firm offers a multi-manager platform with a variety of portfolio management and financial planning services, accommodating discretionary and non-discretionary accounts.
Based on Cetera
Based on Cetera
Flat fees may be charged for financial planning and consulting services as negotiated with advisor.
$0 - $250,000: up to 2.90% $250,001 - $500,000: up to 2.90% $500,001 - $1,000,000: up to 2.70% $1,000,001 - $2,000,000: up to 2.00% $2,000,001+: up to 1.50%
Advisors may be registered representatives and licensed insurance agents earning commissions on securities and insurance products.
Consulting and financial planning services may be charged on an hourly rate basis, ranges not specifically stated.
Account minimum: $5,000 Fee-only: Flat fees for financial planning and consulting services; hourly fees for financial planning and consulting according to client agreement; fees negotiated with advisor.
Lake Forest, CA El Toro Road
23591 El Toro Road, Suite 140
Lake Forest CA 92630
Advisors at this office
1
California
7 years of industry experience
Cetera
2025 - Present • 1 year
Schaumburg, IL
Cetera Wealth Services, LLC
2025 - Present • 1 year
Lake Forest, CA
Avantax Insurance Agency and/or Avantax Insurance Services.
2019 - 2025 • 6 years
Lake Forest, CA
Avantax Insurance Agency, LLC
2019 - 2025 • 6 years
Lake Forest, CA
San Cheong
2019 - Present • 7 years
Aliso Viejo, CA
Avantax Advisory Services
2019 - 2025 • 6 years
Lake Forest, CA
Avantax Investment Services, Inc.
2018 - 2025 • 7 years
Lake Forest, CA
Ideal Acccountig And Tax Services
2016 - Present • 10 years
Lake Forest, CA
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Trust company
They provide trust and estate administration services, typically for separate fees.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Is not active or affiliated with:
Bank
They're affiliated with a bank that may offer its own financial products and services.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Real estate agent
They facilitate real estate transactions and may earn commissions.
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