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Saundra Jane Gibson Genoni

Advisor at Steel Tower Investments — Malvern, PA

Updated today

Credentials

Series 63, Series 65

Experience

32 years

Location

Malvern, PA

Steel Tower Investments logo

Steel Tower Investments

Supported

Total advisors

4

Across 2 offices

Clients per advisor

11 Very Low

Avg AUM per client

$5,001,689 Very High

HNW client ratio

41% High

About

Saundra Gibson Genoni is a financial advisor at Steel Tower Investments with 32 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at firms including Wick Capital Partners, Triad Hybrid Solutions, and Wells Fargo Advisors. Outside of advising, she owns a controlling interest in Cobra Black II, LLC, which provided a loan to a startup company in 2021. Steel Tower Investments serves individuals, trusts, corporations, retirement plans, and municipal entities, managing approximately $300.7 million across 43 clients. The firm offers customized portfolio management, financial planning, and pension consulting, utilizing both discretionary and non-discretionary services with access to various custodial platforms and alternative private funds.

Client services

Based on Steel Tower Investments

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on Steel Tower Investments

Annuities Options & derivatives strategies Private / alternative investments

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Fee options

Fixed

Financial planning fixed fees typically range from $500 to $20,000; ongoing consulting fixed annual fees start at $500.

Percentage

1.5% standard, up to 2%, negotiable and generally decreasing with asset size

Commissions

Commission-based transactions may be offered by IARs registered with third-party broker dealers separately; commissions are separate from advisory fees.

Project-based

Financial planning hourly fees range from $100 to $500 per hour.

Other

Fee-only: Investment management fees based on assets under management; Financial planning fees may be fixed, hourly, or percentage of assets under advisement.

Location

See office

Malvern, PA

Malvern PA

Advisors at this office

1

Most active in

Pennsylvania

Work history

32 years of industry experience

Steel Tower Investments

2022 - Present • 4 years

Pittsburgh, PA

Wick Capital Partners, LLC

2020 - 2022 • 2 years

Philadelphia, PA

Triad Hybrid Solutions

2018 - 2020 • 2 years

Norcross, GA

Triad Advisors

2018 - 2020 • 2 years

Norcross, GA

Wells Fargo Clearing

2016 - 2018 • 2 years

Philadelphia, PA

Wells Fargo Advisors, LLc

2016 - 2016 • 1 year

Philadelphia, PA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

John K

Series 65

Paoli, PA

Milvian Bridge Advisory

John Kroger is the founder of Milvian Bridge Advisory, an independent investment advisory firm based in Paoli, Pennsylvania. He holds a Series 65 and earned both a Bachelor of Science in Finance and an MBA with a concentration in Finance from Fairfield University. He is also a graduate of Malvern Preparatory School. His professional background includes experience with Daylesford Abbey, Stone Bay Holdings, and Hampton Inn. Milvian Bridge Advisory provides portfolio management, financial planning, and investment consulting to individuals, families, high-net-worth clients, retirement accounts, trusts, estates, and business owners. The firm operates as a fiduciary and fee-only adviser, emphasizing disciplined portfolio construction, diversification, thoughtful asset allocation, tax-aware decision-making, and advice tailored to each client’s goals, circumstances, and long-term objectives.

Wealth management General retirement planning College savings (529s, UTMA, etc.) Passive / index investing Active portfolio management Founder/Business Owner Established Professionals HENRY (High Earners, Not Rich Yet) Mid-Career Professionals Approaching retirement Retired

James L

CFP®, CFA®

Wilmington, DE

StratFI

I’m Delaware’s only professional futurist and the founder of StratFI, a boutique investment advisory firm built around a simple question: “What happens next?” Before launching StratFI, I served as lead portfolio manager for a multi-family office working with inherited wealth families. At the start of my career, I worked as a financial planner for what is now Ameriprise. Today, StratFI provides active investment management for active people — particularly professionals and retirees focused on building, preserving, and navigating long-term wealth. I work with a limited number of clients to maintain meaningful relationships and deliver a highly personalized experience. Clients receive direct access to their portfolio manager, customized investment strategies, and thoughtful guidance. All client assets are custodied with Charles Schwab. StratFI operates as a fee-only fiduciary, meaning no commissions and no conflicts of interest. To maintain a high standard of service and customization, we typically work with clients who have $500,000 or more in investable assets.

Active portfolio management Options & derivatives strategies ESG / Sustainable investing Wealth management

Jeffrey K

Series 66, AIF®, Series 7

Chadds Ford, PA

Brandywine Financial Advisors

Jeffrey Kropp is a financial advisor with OSAIC, holding a Series 66 designation and 19 years of industry experience. His prior roles include positions at Woodbury Financial Services, Market Street Wealth Management, USA Financial Securities Corporation, and Patriot Financial Group. He is also the owner of Brandywine Financial Advisors, a sole proprietorship offering life and health insurance and fixed annuities. OSAIC Wealth, Inc. is an SEC-registered investment adviser and FINRA member broker-dealer serving a diverse client base that includes individual investors, pension and profit-sharing plans, corporations, and charitable organizations. The firm employs a comprehensive investment process integrating risk-tolerance assessments, asset allocation software, and portfolio optimization tools, offering both discretionary and non-discretionary management across a wide range of investment products.

Annuities General retirement planning Income planning Passive / index investing ESG / Sustainable investing Founder/Business Owner Executive Retired
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Beth D

CFP®, Series 63

Malvern, PA

Plumtree Financial Planning

Beth Dandrea is a Certified Financial Planner™ with 13 years of industry experience and has operated her own firm, Beth D'Andrea, Financial Planner, LLC, for 19 years. She is affiliated with Plumtree Financial Planning, an independent firm based in Malvern, PA. Plumtree Financial Planning offers comprehensive financial planning and portfolio management tailored to individuals and families. The firm emphasizes long-term, goal-based planning and provides ongoing and project-based advice without taking custody of client assets, operating primarily on a fee-only, non-discretionary basis.

General tax planning General estate planning guidance Cash flow / budgeting
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John N

Series 66

West Chester, PA

Stone Loft Wealth Management LLC

John Neal is a financial advisor at Stone Loft Wealth Management LLC with 19 years of industry experience. He holds the Series 66 designation and previously worked at The Vanguard Group and UBS Financial Services. Stone Loft Wealth Management is an independent advisory firm serving high-net-worth individuals, trusts, estates, and businesses. The firm offers discretionary wealth management and financial planning, focusing on portfolio construction with low-cost mutual funds and ETFs, combining fundamental and technical analysis within a long-term investment framework.

Wealth management Passive / index investing Active portfolio management

Ben S

CFP®

Malvern, PA

Ketwich Capital LLC

Ben is the founder of Ketwich Capital LLC ("Ket-Cap") which serves the financial and investment needs of professionals and families. Ben is a CERTIFIED FINANCIAL PLANNER™ and a Certified Kingdom Advisor®. Prior to founding Ket-Cap in 2017, Ben spent a decade working on Wall Street at UBS and Neuberger Berman. As an equity analyst in 2008, he had a front-row seat to the housing bubble burst and the collapse of the global economy. This experience taught him the dangers of financial salesmanship (mortgages in this case) and the pitfall wealth can bring when there is no plan or purpose. Ben is passionate about helping others become secure, content, and generous in their wealth. Ben has facilitated financial courses including Financial Peace University, Charting Your Legacy, and the Journey of Generosity (Generous Giving). In his personal time, Ben can be found either outside with his wife and two young children or building something around the house. He is an avid reader of books related to money, history, and theology.

Charitable giving & philanthropy Wealth management Intergenerational Families Parents Married/Couples/Partners
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