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Sheldon Cooper Reed Jr.

Advisor at LPL Financial — Palmdale, CA Trade Center Dr

Updated today

Credentials

Series 63, Series 65

Experience

33 years

Location

Palmdale, CA 93551

LPL Financial logo

LPL Financial

Institution

Total advisors

22,716

Across 10,450 offices

Clients per advisor

86 Typical

Avg AUM per client

$399,489 Typical

HNW client ratio

34% Very High

About

Sheldon Reed Jr. is a financial advisor with LPL Financial, holding Series 63 and Series 65 licenses and bringing 33 years of industry experience. Prior to joining LPL Financial in 2025, he worked at CUSO Financial Services, Wescom Financial Services, Invest Financial Corporation, Logix Federal Credit Union, and JPMorgan Securities LLC. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network of advisors. The firm offers a range of financial planning and advisory programs, including discretionary and non-discretionary management, supported by research and technology-driven portfolio solutions.

Client services

Based on LPL Financial

Financial planning Portfolio management Educational seminars or workshops
Consulting and other non-discretionary advisory services

Expertise

Based on LPL Financial

College savings (529s, UTMA, etc.)

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Fee options

Fixed

Flat fees negotiated between IAR and client for financial planning and consulting services.

Commissions

Commissions and trail fees on brokerage product sales and for insurance products sold by IARs.

Project-based

Hourly fees up to $500 per hour for financial planning and consulting services.

Other

Fee-only: Negotiated flat or hourly fees ranging from $0 to $15,000 or up to $500 per hour for financial planning and consulting services.

Location

See office

Palmdale, CA Trade Center Dr

39575 Trade Center Dr

Palmdale CA 93551

Advisors at this office

1

Most active in

California · Texas

Work history

33 years of industry experience

LPL Financial

2025 - Present • 1 year

Santa Clarita, CA

CUSO Financial Services, LP

2023 - 2025 • 2 years

San Diego, CA

Wescom Financial Services, LLC

2017 - Present • 9 years

Pasadena, CA

Invest Financial Corporation

2016 - 2017 • 1 year

Tampa, FL

Logix Federal Credit Union

2016 - 2017 • 1 year

Valencia, CA

JPMorgan Securities LLC

2014 - 2016 • 2 years

Stevenson Ranch, CA

Merrill

2013 - 2014 • 1 year

CA

Cetera Investment Services Llc

2006 - 2011 • 5 years

CA

DFC Investor Services

2006 - 2006 • 1 year

Santa Monica, CA

SeCU Brokerage Services

2004 - 2006 • 2 years

CA

Citicorp Investment Services

2004 - 2004 • 1 year

San Pedro, CA

Ifmg Securities, Inc.

2002 - 2003 • 1 year

West L.A., CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Ralph W

CFP®, Series 63, Series 66

Palmdale, CA

Sage Wealth Solutions, LLC

Ralph Williams Jr. is a CFP® professional with 50 years of industry experience, currently serving as the sole advisor at Sage Wealth Solutions, LLC. He previously worked for Centaurus Financial, Inc. for 17 years before founding his current firm in 2025. Outside of his advisory role, he is active as a director of music at Lancaster United Methodist Church and operates a college admission and financial aid consulting business. Sage Wealth Solutions is an independent investment adviser based in California, providing portfolio management and financial planning services to individuals, high net worth clients, trusts, estates, and business entities. The firm employs a multi-disciplinary investment process combining quantitative, fundamental, technical, cyclical, and economic analysis, and offers project-based financial planning with a particular focus on college planning.

College savings (529s, UTMA, etc.) Cash flow / budgeting Retirement income strategy Retirement withdrawal strategies Wealth management
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Christina H

Series 66

Lancaster, CA

Capital Narrative Wealth Management

Christina Hartman is a financial advisor with Capital Narrative Wealth Management in Lancaster, CA. She holds a Series 66 designation and has approximately one year of industry experience. Her prior work includes roles at Edward Jones, Crowe LLP, GoodRx, and KPMG LLP. In addition to advising, she is a licensed CPA who provides accounting services separate from her advisory practice. Capital Narrative Wealth Management is an independent firm offering fee-only financial planning and non-discretionary investment management to individuals and high-net-worth clients. The firm develops personalized investment policies and uses a combination of passive and active strategies focused on asset allocation, incorporating ESG approaches when requested.

Charitable giving & philanthropy College savings (529s, UTMA, etc.) Cash flow / budgeting Retirement withdrawal strategies Wealth management
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Marcus M

Series 63, Series 65

Lancaster, CA

Prosperity Planning and Advisory, LLC

Marcus Mann is a financial advisor at Prosperity Planning and Advisory, LLC in Lancaster, CA, holding Series 63 and Series 65 licenses with one year of industry experience. He has operated as a self-directed investor since 2009, focusing on short-term trading of stocks and futures. In addition to his advisory role, Mr. Mann is a licensed insurance agent in California, selling life insurance and fixed annuities. Prosperity Planning and Advisory, LLC serves individuals, families, high-net-worth clients, and small business owners with personalized financial planning and non-discretionary investment guidance. The firm emphasizes a goals-driven, long-term investment approach using core-and-satellite portfolios and offers educational seminars and estate-planning facilitation through third-party platforms.

General estate planning guidance Retirement income strategy ESG / Sustainable investing
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Troy F

Series 63, Series 65

Lancaster, CA

Cash Flow Technologies

Troy Flowers is a financial advisor at Cash Flow Technologies with Series 63 and Series 65 credentials and two years of industry experience. He has an extensive background at LegalZoom, where he has worked since 2007. Cash Flow Technologies is an independent firm specializing in discretionary portfolio management with a focus on covered option-selling strategies for institutional and pooled accounts. The firm also provides project-based advisory services, including financial planning, portfolio reviews, and retirement plan analysis, offering both ongoing management and one-time or hourly consulting engagements.

Options & derivatives strategies
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Mayank M

CFP®, PFS™

Palmdale, CA

Neya Capital

Mayank Madhavani is a CFP® and PFS™ credentialed advisor with three years of experience at Neya Capital. He also serves as a manager and partner at Burkey Cox Evans & Bradford Accountancy Corp., a CPA firm. Prior to his current roles, he worked at KPMG, LLP for four years. Neya Capital provides financial planning and portfolio management services to individual investors and select institutional clients, including retirement plan sponsors and small charitable organizations. The firm emphasizes passive, diversified portfolios using low-cost index funds and ETFs, and offers tax-aware strategies, pension consulting, and client education.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General retirement planning
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Jazzmine T

Series 65

Palmdale, CA

Acrylic Financial, Inc.

Jazzmine Thomas is a financial advisor at Acrylic Financial, Inc. with five years of industry experience and holds a Series 65 designation. She is also a part owner of Top Shelf Financial LLC and maintains a life insurance license. Prior to her current roles, she worked at High Desert Medical Group and People Helping People. Acrylic Financial, Inc. provides portfolio management and financial planning services to individuals, including high-net-worth clients, other advisers, corporations, and pooled investment vehicles. The firm employs a combination of asset-allocation frameworks, active momentum models, and both fundamental and technical analysis to tailor investment programs to client goals and risk tolerance.

Annuities Real estate investing Social Security optimization Tax-loss harvesting Executive Founder/Business Owner
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