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Shelley Cole

Advisor at Cetera — Fairfield, CA

Updated today

Credentials

Series 63, Series 66

Experience

31 years

Location

Fairfield, CA

Cetera logo

Cetera

Institution

Total advisors

10,182

Across 5,098 offices

Clients per advisor

79 Low

Avg AUM per client

$306,089 Low

HNW client ratio

10% Low

About

Shelley Cole is a financial advisor at Cetera with 31 years of industry experience. She holds the Series 63 and Series 66 designations and has worked at several firms, including VOYA Financial Advisors and her own Cole & Cole Financial Advisors. Outside of financial advising, she is involved in real estate sales and management through Cole and Cole Group and works as an independent insurance agent. Cetera Investment Advisers LLC is an SEC-registered advisory firm serving individual, retirement plan, corporate, charitable, and institutional clients through a large nationwide network. The firm offers a multi-manager platform with various portfolio management options, combining discretionary and non-discretionary services across multiple program structures.

Client services

Based on Cetera

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Cetera

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

Occupation focus

Based on Cetera

Founder/Business Owner Executive

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Fee options

Fixed

Flat fees may be charged for financial planning and consulting services as negotiated with advisor.

Percentage

$0 - $250,000: up to 2.90% $250,001 - $500,000: up to 2.90% $500,001 - $1,000,000: up to 2.70% $1,000,001 - $2,000,000: up to 2.00% $2,000,001+: up to 1.50%

Commissions

Advisors may be registered representatives and licensed insurance agents earning commissions on securities and insurance products.

Project-based

Consulting and financial planning services may be charged on an hourly rate basis, ranges not specifically stated.

Other

Account minimum: $5,000 Fee-only: Flat fees for financial planning and consulting services; hourly fees for financial planning and consulting according to client agreement; fees negotiated with advisor.

Location

See office

Fairfield, CA

Fairfield CA

Advisors at this office

1

Most active in

California

Work history

31 years of industry experience

Cetera

2023 - Present • 3 years

Schaumburg, IL

Cole & Cole Financial Advisors

2022 - Present • 4 years

Fairfield, CA

Cetera Wealth Services, LLC

2021 - Present • 5 years

El Segundo, CA

VOYA Financial Advisors

2014 - 2021 • 7 years

Des Moines, IA

Cole And Cole Group

2006 - Present • 20 years

Fairfield, CA

Cole & Cole Realtors

1979 - Present • 47 years

Vallejo, CA

SELF EMPLOYED

1979 - Present • 47 years

Vallejo, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Justin M

CRPC®, Series 7, Series 66

Napa, CA

Mass Mutual Investors Services

Most people in their 40s and 50s are doing well financially—but aren’t completely sure they’re on track for retirement. They’ve built careers, accumulated savings, and are making good money… But questions start to surface: Am I saving enough? When can I realistically retire? How do I turn what I’ve built into income later? Am I being tax-efficient? That’s where I come in. I work with professionals in their peak earning years to help them create a clear, realistic path to retirement—one that connects their income, investments, and long-term goals. Together, we focus on: Building a structured retirement plan Aligning investments with real-life goals Creating future income strategies Improving tax efficiency over time Bringing clarity and confidence to big decisions My approach is straightforward and practical. No jargon. No overcomplication. Just a plan that makes sense for your life. If you’re within 10–15 years of retirement and want a clearer picture of where you stand—and what to do next—I’m happy to connect. I am a financial advisor with Mass Mutual Investors Services based in Napa, CA.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Technology Professional Married/Couples/Partners Divorced HENRY (High Earners, Not Rich Yet) Parents

Arnie C

CFP®, EA

Vallejo, CA

Achievable Wealth, LLC

WHAT I DO: I help Locum Tenens physicians and advanced practice providers gain clarity about their finances, identify opportunities and pitfalls, and stay on track with a trusted accountability partner. WHY IT MATTERS: Three recurring concerns stand out in my conversations with Active Duty Military and Civilian physicians and advanced practice providers: Skill Atrophy – Concerns about staying clinically sharp and staying competitive due to limited patient volume or exposure to diverse clinical settings. Financial Catch-Up – After years of training, many feel the pressure to fast-track savings and build long-term financial security. Time Flexibility – A deep desire for greater control over one’s schedule to prioritize family, entrepreneurship, or personal goals. These pressures often lead physicians to pursue Locum Tenens work—part-time or full-time—for its higher earning potential and flexible structure. But with that flexibility comes greater financial complexity, making a clear strategy and support system more important than ever. HOW I DO IT: Together, we assess your strengths and gaps across the six pillars of financial planning: Cash Flow Management, Risk Management, Estate Planning, Tax Strategy, Retirement Planning, and Investment Management. Then, we develop action items over 3 months to strengthen your financial foundation. Clients are empowered to self implement recommendations or collaborate with us for efficiency and accountability. NEXT STEPS: Ready to take control of your financial future? Connect with me on LinkedIn or reach out directly at [email protected]—I’d love to learn more about your goals and how I can help. MORE ABOUT ME: I rediscovered my love for running three years ago thanks to one of my sons, starting with local 5Ks around the San Francisco Bay Area. Since then, I’ve become especially fond of the half-marathon distance, with races like the Oakland and San Francisco Half under my belt. Marathon training is next on the horizon, and I’m looking forward to the challenge. I also love exploring new places—favorites so far include Ilocos Sur (Philippines), Tokyo, Seoul, Busan, Barcelona, Lisbon, and London.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) Business ownership considerations Doctor or Medical Professional Military & Veterans
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Sean S

CFP®

Napa, CA

Olde World Investments

Sean Scruby is a CFP® professional with over two years of experience at Olde World Investments. He has worked in the investment advisory field since 2006 and also owns and operates Olde World Design, a construction company in Napa, CA, where he serves as a licensed general contractor. Olde World Investments is a state-registered, sole-proprietor firm providing financial planning and discretionary portfolio management to individuals, high-net-worth clients, and small businesses. The firm offers customized financial plans and employs a flexible investment approach that includes passive, active, and core-and-satellite strategies tailored to client objectives and risk tolerance.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General retirement planning Social Security optimization
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Patrick B

CFA®, Series 63

Napa, CA

Brennan Asset Management

Patrick Brennan is the sole advisor at Brennan Asset Management in Napa, California, with 13 years of industry experience. He holds the CFA® designation and Series 63 license. His career includes initial work at Brennan Asset Management starting in 2012, a year at HCM Wealth, and then returning to lead his independent firm since 2015. Brennan Asset Management provides discretionary portfolio management services to individuals, high-net-worth clients, corporations, institutions, and charitable organizations. The firm uses a fundamental value investment approach focused on concentrated, long-term portfolios, and also manages private pooled funds alongside individual accounts.

Options & derivatives strategies Concentrated stock management Private / alternative investments
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Janet M

CFP®, Series 63, Series 65

Napa, CA

Benefits Plus, LLC

Janet Mlynar is a CFP® with 44 years of industry experience and is the principal of Benefits Plus, LLC in Napa, CA. She has worked in healthcare compliance since 2013 and has been associated with LPL Financial since 2009. Outside of her advisory work, she owns a division production company that films historic properties for commercial and media use. Benefits Plus serves employer plan sponsors, employee benefit plans, professionals, and individuals by providing consulting and financial planning focused on settlement, pension, and health insurance matters. The firm delivers advice through fixed or hourly fee consulting engagements and written plans without managing client assets.

Annuities Attorney Founder/Business Owner
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John L

CFP®

Napa, CA

John H. Liles, CFP

John Liles is a CFP® professional based in Napa, CA, with 32 years of experience at his own firm, John H. Liles, CFP. He has provided financial planning and investment advisory services since 1994. His firm offers investment advisory and financial planning services to individuals and entities including trusts, pension and profit-sharing plans, estates, and charitable organizations. The investment approach emphasizes strategic asset allocation through a core-and-satellite structure with passively managed index funds and ETFs as the core, complemented by selected individual securities and actively managed funds, with portfolios reviewed at least quarterly.

Passive / index investing Active portfolio management General retirement planning Cash flow / budgeting
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